Climb Show

How Wise Built A $10B Brand Without Traditional Marketing

48 min · 29. maj 2026
episode How Wise Built A $10B Brand Without Traditional Marketing cover

Description

What actually makes a startup scale into a billion-dollar brand? In this episode, we sit down with Lukas Bergmans, former Marketing Director at Wise and marketing leader behind brands like Kazoo, MoneySuperMarket, Pepsi, Heineken & Britvic.

Comments

0

Be the first to comment

Sign up now and become a member of the Climb Show community!

Get Started

1 month for 9 kr.

Then 99 kr. / month · Cancel anytime.

  • Podcasts kun på Podimo
  • 20 lydbogstimer pr. måned
  • Gratis podcasts

All episodes

246 episodes

episode Why Most Marketers Will Struggle with AI (And How to Stay Ahead) | Tamara Rogers artwork

Why Most Marketers Will Struggle with AI (And How to Stay Ahead) | Tamara Rogers

This week, we’re joined by Tamara Rogers, former Chief Marketing Officer at Haleon and former Unilever marketing leader, for a masterclass on modern marketing, leadership, AI, consumer insights and building billion-dollar brands. After spending 25 years at Unilever and helping build Haleon into one of the world’s largest consumer health companies, Tamara shares what it really takes to build brands that consumers trust, how global marketing is evolving, why critical thinking matters more than ever in the AI era, and the leadership principles behind high-performing teams. Whether you’re a marketer, founder, business leader or simply curious about the future of branding, this episode is packed with practical insights.

9. juli 202651 min