How an agency went from losing money to six figure months by niching down

How Mark Robinson won every proposal for three months straight - Episode 1, part 2

Mark Robinson went from a struggling agency to winning every proposal pitched for three months straight. Here's exactly what changed.In part two of this conversation, Mark gets into the detail of how Wrapped turned their new business around, why agency owners should never step away from sales, and what most agencies get wrong when things aren't working. He also covers the shift from Google to LLM search -- why not showing up on ChatGPT or Claude is now a real visibility problem -- and why children are actually the best salespeople in the world.#AgencyLife #AgencyGrowth #AgencyOperations #AgencyOwner #AgencyManagement #DigitalAgency #Rofinery #NewBusiness #AgencySales pwPWWQiwCf7NzPJKnwGL

How an agency went from losing money to six figure months by niching down

When Mark Robinson and his wife Becky took over Wrapped, the agency had no cash flow visibility, no credit control, and wages that came out of their own pockets for six months. If you want that kind of visibility on your own agency's numbers, Rofinery is built for exactly that: https://rofinery.comMark Robinson, CCO of Wrapped, a full service brand marketing agency, joins Alfie and Gareth to talk through buying into a struggling nine year old agency with no idea what its breakeven point was. He breaks down the credit control and cash flow fixes that came first, the decision to niche the agency into healthcare, fintech, and property, and how that niche led to value based pricing without either of them ever calling it that. He also explains why separating "being commercial" from "being a salesperson" changed how the whole team thinks about new business. #AgencyLife #AgencyGrowth #AgencyOperations #AgencyOwner #AgencyManagement #DigitalAgency #Rofinery #CashFlow #ValuePricing #AgencyCulture

#013 - Why most agencies never increase their value (and how to fix it)

In this episode of The Profit, People & Productivity Podcast, Alfie and Gareth explore what actually increases the value of an agency. Most agencies focus on growth, but very few focus on value. And that gap shows up when it comes to pricing, positioning, profitability, and ultimately whether a business is sellable or scalable. We break down what buyers actually look for in an agency, including financial clarity, predictable revenue, strong positioning, and the operational systems that make a business easier to run and easier to buy. We also explore how AI is changing the way agencies operate, and why it should be used to improve efficiency before anything else. If you’re building an agency you want to grow, stabilise, or eventually sell, this episode will help you think more clearly about what actually drives value. Start building a more valuable, scalable agency with Rofinery https://rofinery.com

#012 Lifestyle business or big exit? What agency growth really looks like

Lifestyle agency or building to sell? Whatever your goal, the fundamentals are the same.In episode 12, Alfie and Gareth have an honest conversation about what it really takes to grow and scale an agency — covering profitability, leadership, systems, culture, and new business generation.No fluff, just practical advice for agency owners at every stage.🔗 Check out Rofinery → rofinery.com#AgencyLife #AgencyGrowth #AgencyOwner #AgencyManagement #AgencyOperations #DigitalAgency #AgencyProfitability #Rofinery

#011 Commerciality starts at the top: how agency leaders shape profitability

Want a more profitable agency? It starts with leadership — not just numbers.In this episode, Alfie and Gareth explore what it really means to make commerciality part of your agency's culture. They dig into why charisma and personality aren't enough to build a scalable business, and how systems, consistency, and communication shape the way agencies grow.What we cover:→ Why leadership sets the commercial tone→ What commercial awareness actually looks like in practice→ How to help your team understand utilisation, profitability and scope creep→ Why so many agency founders avoid the numbers — and what it costs them→ Making smart decisions without turning everyone into an accountant🔗 Check out Rofinery → rofinery.com