The Quarter Hour, a radio industry podcast with Wade Kingsley
Community Radio: Powering the local music industry
Description
About the Guest(s): Andrew Khedoori Andrew Khedoori is the Music Director at the Community Broadcasting Association of Australia (CBAA). With an extensive background in radio and a personal passion for Australian music, Andrew has made significant contributions to community radio's impact on the Australian music scene. He began his journey in radio during a gap year in the United States and has since become a prominent figure in the industry. Andrew has been involved with 2SER and has managed the Australian Music Radio Airplay Project (AMRAP), which helps distribute Australian music to numerous broadcasters for airplay on community radio. Episode Summary: In this episode of "The Quarter Hour," host Wade Kingsley discusses the significant impact of community radio on the Australian music industry with guest Andrew Khedoori, Music Director of the Community Broadcasting Association of Australia. The episode highlights Andrew's personal journey into radio and the recent research report titled "Building the Music Media Ecosystem," which underscores the value community radio brings to the music industry. Through engaging anecdotes and data-backed insights, listeners gain a deeper understanding of the crucial role community radio plays in nurturing new and independent Australian artists. The conversation delves into the findings of the research report, revealing how community radio adds an estimated $153.1 million value to the music industry. Notably, community radio stations air over 390,000 hours of Australian music annually, showcasing a diverse range of artists, many of whom may not receive exposure through commercial outlets. Andrew explains how community radio serves as a vital platform for artists, providing them with opportunities for airplay income, audience engagement, and career growth, thereby highlighting its importance in the broader music ecosystem. Key Takeaways: * Community radio is a critical platform for Australian music, contributing an estimated $153.1 million in value to the industry annually. * Over 390,000 hours of Australian music are played on community radio each year, highlighting its role in providing exposure to a wide range of artists. * Community radio supports emerging and independent artists by playing music not commonly aired on commercial stations, fostering artistic growth and development. * The research report "Building the Music Media Ecosystem" emphasises the economic and cultural significance of community radio in the Australian music sector. * The podcast "Community Radio, Our National Sound" further explores the impact of community radio on artists' careers and the music landscape. Notable Quotes: 1. "Community radio generates a lot of airplay income; around 390,000 hours of Australian music are played every year." 2. "Community radio is really, for a lot of artists, their first step to getting some kind of awareness for who they are and from that point, an audience." 3. "Every station contributes up to $5.55 for every dollar that's invested in community radio." 4. "We need people to keep creating for the benefit of music, culture, and how we go through our day." 5. "It's a fragile world as an artist to create something and then put it out into the world, so that awareness and exposure is so critical." Resources: * Community Broadcasting Association of Australia: https://www.cbaa.org.au [https://www.cbaa.org.au] * AMRAP - Australian Music Radio Airplay Project: AMRAP on CBAA [https://www.cbaa.org.au/amrap]
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