110. The Best Defense Is Offense: How Estheticians Stay Fully Booked

110. The Best Defense Is Offense: How Estheticians Stay Fully Booked

Are you only marketing your business when your books are slow? In this episode of The Rebel Show, I'm sharing one of the biggest mindset shifts that has helped me grow both my studio and Rebel Wax: the best defense is offense. Too many estheticians wait until appointments slow down, income drops, or motivation shows up before they take action. The truth is, by the time you're reacting, you're already behind. In this episode, I cover: ✨ Why waiting for motivation is hurting your business ✨ How we booked 70 clients for a brand-new waxer ✨ Why marketing is now your primary job as a business owner ✨ The importance of reviews, email marketing, and systems ✨ How to stop playing defense and start creating opportunities ✨ Why confidence comes AFTER action, not before If you've been waiting until your business feels "ready," this episode is your sign to start showing up now. 🎙 The Rebel Show releases every Monday at 6 AM. 💻 Want to learn hard waxing for FREE? Join my free Hard Waxing 101 course: https://training.lashandwaxoc.com/101 📍Own a waxing business and looking for supplies? Shop Rebel Wax: https://lashandwaxoc.com/discount/BREE10 Code: BREE10 ✨ Special thanks to our sponsor, GlossGenius. Save 50% off your first two months of a premium plan using code REBEL. #EstheticianBusiness #WaxingBusiness #EstheticianMarketing #BeautyBusiness #SoloEsthetician #WaxingStudio Confidence doesn't come first. Action does.

109. The 6 Stages Every Solo Esthetician Goes Through (Don't Quit Yet)

Have you ever opened your waxing business full of excitement… only to find yourself crying in your car wondering if you made a huge mistake? You're not alone. In this episode of The Rebel Show, we're breaking down the 6 stages every solo esthetician goes through when building a beauty business. From the excitement of opening your doors to the dreaded "Valley of Despair," understanding this emotional cycle can help you push through the hard seasons instead of giving up too soon. If you've been struggling to book clients, questioning whether going solo was the right decision, or feeling overwhelmed by the realities of entrepreneurship, this episode is for you. You'll learn: ✨ The emotional cycle of change explained ✨ Why most estheticians quit too early ✨ How to recognize when you're in the Valley of Despair ✨ The mindset shift that helps you keep going ✨ What success and fulfillment actually look like as a beauty entrepreneur ✨ How to build a business you truly love. Whether you're a solo esthetician, waxing specialist, lash artist, or beauty professional dreaming of growing your business, this conversation will remind you that what you're experiencing is normal and that breakthrough is often closer than you think. Sponsored by GlossGenius Ready to simplify your beauty business? Use code REBEL to get 50% off your first two months of Premium plans. http://glossgenius.com/rebelshow 👇 Tell me in the comments: Which stage are you in right now? #SoloEsthetician #WaxingBusiness #EstheticianBusiness #BeautyBusiness #EstheticianLife #WaxingBusinessTips #BeautyEntrepreneur #TheRebelShow

108. How I Booked 31 Clients In 7 Days As A Waxing Studio Owner | Rebel Wax Studio

If you're a solo esthetician, waxing studio owner, or beauty professional struggling to fill your books, this episode is for you. I recently hired a new waxer and in her first 7 days she had 31 clients on her books. Fast forward just a few short weeks and she now has over 200 appointments booked since joining our team. In this episode, I'm breaking down exactly what I did to make it happen and how you can apply these same strategies to your business. You'll learn: ✔️ How we're using TikTok to attract local clients ✔️ The local SEO strategy bringing in bookings ✔️ How Google Business Profile is helping us grow ✔️ The DM outreach strategy that's converting ✔️ Email marketing campaigns that actually work✔️ Why most estheticians stay stuck with empty books ✔️ How to become impossible to miss in your local market If you're trying to grow your waxing business, build a fully booked schedule, or get more waxing clients, these are the exact strategies we're using right now at Rebel Wax Studio in Bend, Oregon. Sponsor Spotlight 💗 Today's episode is sponsored by GlossGenius If you're tired of gaps in your schedule, clients not rebooking, or credit card processing fees eating into your profits, I highly recommend checking out GlossGenius. We use GlossGenius at Rebel Wax Studio every single day to manage bookings, client communication, inventory, reporting, online booking, automated reminders, and rebooking systems. As we've continued to grow our team, it's become an essential part of running our business. ✨ Use code REBEL to receive 50% OFF your first 2 months of a GlossGenius Premium Plan. glossgenius.com/rebelshow Resources Mentioned ✨ Book a Waxing Appointment at Rebel Wax Studio brazilianwaxbend.com 🎓 FREE Hard Waxing 101 Course: Free Hard Waxing 101 Course https://training.lashandwaxoc.com/101 📦 Want to Try Rebel Wax? New customers can claim free Rebel Wax samples. To qualify, you must be a licensed esthetician/cosmetologist or currently enrolled in school. Please email proof of your license or school enrollment to support@lashandwaxoc.com and our team will help you get started. 🛍 Shop Rebel Wax 10% off https://lashandwaxoc.com/discount/BREE10 Connect With Me📱 Instagramhttps://www.instagram.com/breemesquit/ #WaxingBusiness #EstheticianBusiness #WaxingClients #BeautyBusiness #WaxingStudio #MarketingForEstheticians #SoloEsthetician

107. How They Built A $1M Waxing Business | Wax With Sayge | The Wax Coven

How do you go from being a solo waxer to leading a team of seven and building a waxing studio on track for $1 million in annual revenue? In this episode of The Rebel Show, I sit down with Catie and Alyssa, owners of The Wax Coven in Springfield, Missouri. We dive into their journey from working in toxic salon environments to building a thriving waxing business with a strong team culture, incredible client retention, and a studio projected to hit seven figures this year. We also discuss Sayge, their revolutionary waxing training tool designed to help estheticians master Brazilian waxing technique, improve confidence, reduce training time, and create better client experiences. Whether you're a student esthetician, solo waxer, suite owner, or currently building a team, this episode is packed with real-world lessons on hiring, leadership, training, retention, marketing, and business growth. In This Episode: ✔️ How they grew from solo waxers to a team of 7 ✔️ When it's time to hire another esthetician ✔️ The biggest mistakes new studio owners make ✔️ How to improve wax training and retention ✔️ Why culture matters more than skill when hiring ✔️ How they attract over 100 new clients per month ✔️ The reality of scaling a waxing business ✔️ Lessons learned building a studio on track for $1M revenue ✔️ How Sayge helps train better waxers faster Shop Sayge & Save 10% Get your own Sayge waxing training mannequin and save 10% with code BREE10 👉 Shop Sage Here https://www.waxwithsayge.comUse code: BREE10 Visit The Wax Coven 👉 The Wax Coven https://www.thewaxcoven.com

106. Waxing Business Marketing Strategy For Estheticians | Bree Mesquit

Most estheticians are posting content with zero strategy… then wondering why nobody is booking. In this episode of The Rebel Show, I break down TOFU, MOFU, BOFU (top of funnel, middle of funnel, bottom of funnel) and how to actually guide potential clients from discovering your business to becoming repeat clients. We’re talking about: • How to get more waxing clients • The content every esthetician should be posting • How to build trust on Instagram • Why Google Business Profile matters • Trial reels and top of funnel content • Social proof and client trust • Why “link in bio” is dead • How DM automation helps convert followers into paying clients • The exact posting strategy I’d use to grow a beauty business in 2026 If you’re a waxer, esthetician, brow artist, or beauty professional trying to grow your clientele through social media, this episode is for you. ✨ Want my full Instagram strategy? Check out Booked Out With Instagram https://ig.lashandwaxco.com/booked ✨ Want to try Rebel Wax? Visit rebelwax.com code: BREE10 ✨ Follow for more waxing business and esthetician education content.