The Rebel Truth
What's actually happening in regenerative agriculture right now and where is it all headed? Dr. Allen Williams has spent decades helping thousands of farmers and ranchers around the world transition to regenerative practices. His son Chris Williams and James Triplett are the boots on the ground operators running Etta Hills Farm outside Oxford, Mississippi and serving real food through their Radically Regenerative food truck. In this conversation with Justin and Jenni Bajema of Rebel Pastures, Dr. Allen breaks down the three barriers holding farmers back: a lack of education, crushing peer pressure, and crippling debt. He explains why the consumer, not policy, is what will ultimately drive the change. He believes we're roughly five years from the tipping point where regenerative agriculture shifts from being the "crazy" thing to the "cool" thing, and explains why major food companies are already putting money behind it. Chris and James then take it deeper into the day to day reality of running a regenerative operation, building awareness from the ground up, finding your market, and why your food is costly, not expensive. James shares the personal loss that fuels his mission after his mother passed at 49 from congestive heart failure tied to the food she consumed. Whether you're a farmer looking for a way out of the conventional system, a consumer trying to understand what's really in your food, or someone who just wants to know why any of this matters, this episode lays it all out. Learn more about Rebel Pastures: www.rebelpastures.com [www.rebelpastures.com] Learn more about Etta Hills Farm: www.ettahillsfarm.com [www.ettahillsfarm.com]
3 episodios
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