EP5: The Grief Receipt, Deleted Videos & Why Your Book Is Your Best Business Card

EP6: Your Future Self Called. Here's What They Said — Plus the Free AI App George Built at 5am

Paul and George are back, and Episode 5 might be the most wide-ranging one yet — in the best possible way. George couldn't sleep. So he did what any reasonable person does at midnight: built and launched a free web app. Frequency Nova is a sound tool for binaural beats, solfeggio tones, and deep focus sessions — and he put the whole thing together using Claude AI before most people had their morning coffee. He walks through it live, shows how it works, and explains why he thinks sound frequency is one of the most underused tools for focus, meditation, and mental performance. It's free. Go try it. Then Paul opens the Rethink Planner — the goal-setting system he's been running with his private mentoring clients for years — and breaks the whole thing down live for the first time. The perfect day exercise that most people rush past. The 15-year vision, worked backwards into quarters, months, and daily habits. And the exercise that tends to hit hardest: writing a letter to yourself from 20 or 30 years in the future — then running your face through an aging filter and reading it on video. It sounds strange. Do it anyway. There's also the 100 reasons technique — a tool for turning a goal you keep meaning to start into something you genuinely can't talk yourself out of. Paul breaks down exactly how to use it, why AI can help you take it even further, and why the "or else" column might matter more than the positive list. Also in this episode: George is down 16 pounds using the Rethink Health program and the dad bod is on notice. The physical copy of the Rethink Podcasting book just arrived — you can grab it on Amazon now. The Times Square billboard is eight days out. John Lee hits the New York Times bestseller list live during the show. And a live audience poll — run in real time using Slido — crowns Health as the next big topic, setting up what's coming over the next few weeks. If you've been waiting to start something — a podcast, a goal, a habit, a business — this episode has a few things to say about that. Rethink Podcasting is on Amazon now in print and Kindle. Subscribe on Apple and Spotify, and if this is adding something to your week, a review goes a long way.

EP5: The Grief Receipt, Deleted Videos & Why Your Book Is Your Best Business Card

This one went a few places — and that's exactly the point. Paul O'Mahony and George Shepherd kick things off with a debate that's been quietly dividing the entrepreneur world: are live events actually coming back, or is everyone just saying that? From there they wade into the Alex Hormozi/Tony Robbins deleted video saga — not to pile on, but to ask the smarter question underneath it: what does it actually mean when subtraction gets more attention than anything you've ever posted? Then the conversation takes a turn that nobody planned, and it's probably the best part of the episode. Paul opens up about attending a funeral earlier in the week, which leads into a genuinely raw discussion on grief — including a story about Dr. John Demartini standing in front of a room full of strangers and asking a 70-something widower to name the benefits of his wife being dead. It sounds brutal. What happened next was anything but. In the second half, Paul and George get into the practical side of what the Rethink experiment is actually teaching them in real time: how to rank a new podcast on Apple and Spotify, why your personal book is still one of the most underused trust-building tools in business, and what George is calling the "networked economy" — and why he thinks the window to get in early is closing faster than most people realize. There's also a breakdown of how ChatGPT rebuilt Paul's entire studio backdrop in about 30 seconds, why a 560-page book might actually be four books, and why James Clear says the last few months of writing are the ones that hurt the most. No agenda. No script. Just two people figuring it out live — and bringing you along for the ride. Subscribe if you're getting value from this, a rating goes a long way.

EP4: Our Podcast is LIVE and See Our Tech Setup

We show you how we published our podcast and the behind the scenes look at our tech setups.

EP3: Write a Bestselling 100+ Page Book in Under 48 Hours in Your Own HUMAN Words

The book you've been meaning to write? It's already inside you. This episode gets it out. Most people who have a book in them never write it. Not because they don't have something worth saying — but because the process feels impossible. The blank page. The time it takes. The writing skill they're convinced they don't have. The publisher they're sure they need. The editor they can't afford. This episode eliminates every single one of those excuses. In Episode 3, George reveals the exact method he used to write a complete, human, compelling book in under 48 hours — in his own voice, with his own stories, without handing it to AI and hoping for the best. No ghostwriter. No publisher. No prior writing experience required. Just a surprisingly simple process that finally gets the book out of your head and into the hands of the people who need it. If you've been carrying an idea, a story, or a body of knowledge that deserves to exist as a book — this is the episode that removes every reason you've had for waiting. And if you missed Episode 2 — where we showed exactly how we made this very book an Amazon bestseller before it was even finished — go back and watch that one first. The story only gets better from there.

EP2: RETHiNK: Monetize Your Podcast from Episode One

You've been told to wait. We didn't. Conventional wisdom says you need thousands of hours, thousands of listeners, and months — maybe years — of patience before a podcast earns a single dollar. We ignored that advice completely. And in this episode, we're showing you exactly what happened instead. Live. Unfiltered. While the whole thing was still being built. Watch how we generated real income from our podcast before a single episode hit any platform. Watch how a brand new book hit Amazon bestseller status before most people knew it existed. And then ask yourself honestly: what have you been waiting for, and was any of it actually necessary? This episode doesn't just challenge conventional wisdom. It dismantles it on camera and shows you the pieces. If you've been sitting on a podcast idea, a book, a course, or any offer you haven't launched yet — this is the episode that changes how you think about what's possible before you're "ready."