We Killed Funnel Hacking Live… But Something Big Is Rising From The Ashes! - #Success - Ep. 134

We Killed Funnel Hacking Live… But Something Big Is Rising From The Ashes! - #Success - Ep. 134

A year and a half ago, I walked off the Funnel Hacking Live stage, took my shoes off, and left them there — the wrestler’s way of saying a career is over. FHL 10 was “The Last Dance,” and I meant it. We shut it down, and I honestly didn’t know if it’d be a year, five years, or forever before we ever did anything like it again. Well, I’ve got news: it’s coming back — once. This September we’re doing a one-time-only encore called Funnel Hacking Live AI! In this episode I take you all the way down memory lane — every FHL from that terrifying first room in Vegas back in 2015 to the last dance — tell you the real reasons we ended it, and explain why AI is the one thing that pulled me back to do this one final time. Key Highlights: ◼️Why I ended Funnel Hacking Live — not because it failed, but because it succeeded… plus the parts nobody talks about (an eleven-presentation marathon, a budget that ballooned past $6 million, and needing space to build what’s next) ◼️The full ten-year timeline — from 600 people and a Ferrari giveaway in Vegas (2015) to the first Two Comma Club award in Dallas, the week-before-Covid Orlando event, and Tony Robbins going seven hours straight ◼️Why AI changed the math — when one person can do the work of ten (or fifty), the old playbook just celebrates the past while the new one gets written somewhere else… so we decided to write it ourselves ◼️What “FHL AI” actually is — a smaller, more intimate one-time encore in a ~2,200-seat Vegas theater (the floor’s already sold out), built around funnels that run themselves and AI systems that scale while you sleep ◼️A first look at “the next phase” — the bigger, different thing I’ve been quietly building behind the scenes, and why I’m choosing this stage to reveal it Here’s the truth: we took our shoes off to figure out what was coming, not to quit. The world that created Funnel Hacking Live doesn’t really exist anymore — AI rewrote it in eighteen months — and the question every entrepreneur has to answer now is whether they’re going to keep celebrating the old playbook or help write the new one. This is the room where that gets written, one time only. So here’s the real question: a decade from now, when you look back on this season, do you want to say you watched it happen… or that you were in the room? ◼️FUNNEL HACKING LIVE AI: After ending FHL for good, Russell is bringing it back for one night only this September — a smaller, more intimate encore in a Las Vegas theater, built entirely around using AI to create funnels that run themselves and scale while you sleep. The floor is already sold out. → https://www.FunnelHackingLive.com [https://www.funnelhackinglive.com] ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast [https://sellingonline.com/podcast] ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast [https://clickfunnels.com/podcast] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The $1,500 Dan Kennedy Course That Quietly Changed My Business - #Success - Ep. 133

When Steve Jobs introduced the iPod, he didn’t say “now you can fit fifty songs on a CD instead of ten.” He said CDs are dead — and pulled a thousand songs out of his pocket. That’s not a better product. That’s a new category. And it’s the single idea that changed my business more than almost anything else I’ve ever learned. Welcome back to the vault. Today I’m opening up an actual course from my mentor Dan Kennedy — the one course, out of the forty or fifty I got when I bought his company, that radically changed my life. It’s called Opportunity Concepts, and it taught me the difference between three kinds of offers… and why the one almost nobody leads with is the one that out-converts everything else. I’ll show you exactly how I used it to launch ClickFunnels, and how to weave it into your own value ladder. Key Highlights: ◼️The three offer types — “Repair, Improvement, and New Opportunity” — and why 95% of businesses stay stuck competing on the weakest two ◼️The “-er” test — if you can only describe your offer with a word ending in -er (“faster,” “better,” “cheaper”), you’re selling an improvement… and improvements always lose to new opportunities ◼️How I positioned ClickFunnels as a “new opportunity” — not a better MailChimp or Infusionsoft, but a brand-new thing called a sales funnel — to become a “category of one” ◼️The Steve Jobs move — why “CDs are dead, here’s an iPod” beats “fit more songs on a CD” every single time, and how to run the same play on what you already sell ◼️The value-ladder twist — where new opportunity, improvement, and repair each belong in your funnel (lead with the new opportunity, sell the other two higher up) Here’s what I want you to sit with: most people spend their whole careers trying to be a slightly better version of everyone else — faster, cheaper, smarter — and then wonder why it’s so hard to stand out. The shift isn’t building a better mousetrap. It’s deciding you’re not in the mousetrap business at all. Dan Kennedy charged $1,500 for this one idea, and I bought his entire company to own it, because it’s worth every penny. So before your next launch, ask yourself the only question that really moves the needle: what’s the new opportunity only you can offer — and what would it take to become the category of one? ◼️SELLING OPPORTUNITY: This whole episode comes from a $1,500 Dan Kennedy course Russell bought an entire company to own — now rebuilt as a multimedia book you can read, scan, and watch Dan teach. If you want to position your offer as a new opportunity instead of a “better” version of everyone else, this is the playbook. → https://www.SellingOpportunity.com [https://www.sellingopportunity.com] ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast [https://sellingonline.com/podcast] ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast [https://clickfunnels.com/podcast] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Propaganda Playbook: AI Politics (Spencer Pratt Spent $0 on AI Ads. Will He Beat the Mayor of LA?) - #Marketing - Ep. 132

Spencer Pratt — yes, the guy from The Hills — made a campaign ad with AI for zero dollars. No donors, no consultants, no political machine. And it pulled more views than the entire campaign of the sitting mayor of Los Angeles, who’s backed by hundreds of millions of dollars. The political establishment spent a decade building a system to control who gets attention… and a reality TV star with a laptop just broke it. In this episode I break down exactly how — because the same technique works in your business, not just a mayor’s race. These ads don’t land because they look like political ads; they land because they look like movies. I’ll show you the engine underneath: a 130-year-old idea from French psychologist Gustave Le Bon, the false-belief framework I teach in Expert Secrets, and the uncomfortable line I think all of us have to draw now that anyone can deepfake anyone for free. I’ve lived one side of this — I bootstrapped ClickFunnels against an entire industry that said I couldn’t compete — so I’m not watching this one from the outside. Key Highlights: ◼️The “$0 campaign ad” that beat the machine — how Spencer Pratt and a four-person studio pulled more views than a sitting mayor backed by hundreds of millions, using a free (and Chinese) AI video tool ◼️The Expert Secrets move these ads run on — “breaking false belief patterns”: they don’t argue that politicians care, that the system works, or that you need money to win… they shatter each belief with a story instead of a fact ◼️The entertainment-format trick — why mapping your audience’s favorite movies (Star Wars, The Dark Knight) onto their false beliefs turns an ad into something they’ll actually share ◼️Gustave Le Bon’s 1895 warning — crowds aren’t moved by facts, they’re moved by images… and why AI just handed that weapon to everyone for free ◼️The line I won’t cross — use AI aggressively to compete with people who outspend you, but putting words in politicians’ mouths they never said is where it tips from equalizer to dangerous Here’s what I keep coming back to: for 130 years, the people who could afford to create images controlled the crowd. That era just ended. AI gave the images to everyone — and once the tools are free, the only thing left that matters is the story. The political machine is learning that the hard way in LA right now, and your market is no different. So the real question isn’t whether these AI ads are fair or dangerous. It’s this: in your own business, are you still paying for the old machine… or are you the one building with the new tools? Are you Spencer Pratt in this story — or are you Karen Bass? ◼️AI SECRETS CHALLENGE: Most people are either afraid of AI or using it as a toy. Russell built a challenge that teaches you how to actually MAKE MONEY with AI — not just be productive, but build real income. The best defense against being manipulated by AI companies is understanding the technology well enough to profit from it yourself. → https://www.AISecretsChallenge.com [https://www.aisecretschallenge.com] ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast [https://sellingonline.com/podcast] ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast [https://clickfunnels.com/podcast] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Propaganda Playbook: Fear Machine (Only 28% of Americans Trust the News. Ebola and Hantavirus Headlines Prove Why) - #Marketing - Ep. 131

In 2020, something got installed in your brain — a switch. And every time the media needs a click, they flip it, because they know it still works. This week it’s Ebola. Three weeks ago it was hantavirus. The CDC says the risk to Americans is extremely low. The WHO went on camera and said this is not the next Covid. But that’s not what the headlines say… because calm doesn’t get clicks. Fear does. In this episode I show you the machine behind the fear — the funnel, the business model, the exact script. I teach a framework called Hook, Story, Offer, and when I looked at how the media covers these virus stories, I realized they’re running the same three steps I teach marketers… except they’re not selling a product, they’re selling fear. Then I bring in two books — a 1962 warning from French philosopher Jacques Ellul, and my friend Ryan Holiday’s confessions of a media manipulator — to explain not just how they do it, but why. And as a dad, the part that keeps me up at night is who’s paying the price. Key Highlights: ◼️The “Fear Funnel” — how the media runs the same Hook, Story, Offer I teach, except the hook is a scary headline, the story buries the CDC’s “extremely low risk” at the bottom, and the offer is a subscription to your own anxiety ◼️”Pre-propaganda” — Jacques Ellul’s 1962 idea that the most powerful conditioning happens before the message ever arrives… and why Covid installed the switch the word “virus” still flips today ◼️What Ryan Holiday’s “Trust Me, I’m Lying” exposes — the media doesn’t sell information, it sells attention, and the cheapest attention is fear and outrage that bypass rational thought (your amygdala clicks before you do) ◼️The numbers behind a dying industry — media trust falling from 72% in the 1970s to 28% today (just 8% among Republicans), and fear as the last lever that still works ◼️The “Disclosure Test” — the one question to run on your own urgency: if your audience knew exactly how and why you created it, would they still respect you? Here’s the uncomfortable part: urgency itself isn’t the enemy. Deadlines work, scarcity drives action, and I use urgency in my business every single day. The line is whether it’s real. A cart that’s actually closing is real. “The next pandemic” when the CDC says the risk is extremely low — when fear just happens to pay the bills — is manufactured. Ellul predicted this in 1962, Holiday exposed it in 2012, and we’re watching it run in real time in 2026, with the most anxious generation in recorded history footing the bill. So the real question isn’t whether the next virus is dangerous. It’s this: which is more dangerous right now — the virus, or the coverage… and which side of that line is your own marketing on? ◼️DOTCOM SECRETS: The media stole Hook, Story, Offer and turned it into a fear machine — Russell wrote the book on how to use it the RIGHT way. DotCom Secrets breaks down exactly how funnels really work, so you can build a real business that helps people instead of being manipulated by one. Grab a free copy → https://www.DotComSecrets.com [https://www.dotcomsecrets.com] ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast [https://sellingonline.com/podcast] ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast [https://clickfunnels.com/podcast] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

The Propaganda Playbook: AI Doom (They're Paying Influencers $5,000 to Make You Afraid of AI... Here's Why) - #Marketing - Ep. 130

A mom makes breakfast in her kitchen, an American flag behind her, and tells you how AI helps her stay organized and why it matters that we keep building it here in the US. It feels like a real person sharing a real opinion. It isn’t. She was paid up to $5,000 to read a script — and she was told specifically not to reveal who was funding it. Once you know that, you can’t watch your feed the same way again. In this episode, I pull apart a campaign that Wired exposed: a $140 million super PAC and its dark-money arm, backed by some of the biggest names in AI, quietly paying lifestyle influencers to make you afraid of China. But I’m not standing on the outside of this looking in. I use AI every single day, I love it, I built an entire challenge around it… and the same companies building the tools I rely on are running a fear campaign to keep me compliant. So I trace the machine all the way back to a Cold War lie most Americans have forgotten — and I hand you the one test I now run on my own marketing to make sure I never end up on the wrong side of that line. Key Highlights: ◼️The “Doom Loop” — how fear creates urgency, urgency creates permission, and permission creates money… and the $500B “Stargate” announcement the whole loop was built to justify ◼️The $140M “Leading the Future” super PAC and its dark-money arm paying influencers $5,000 a video to deliver scripted anti-China talking points — with explicit instructions never to disclose who’s paying ◼️The forgotten 1957 “missile gap” — how defense contractors and a presidential campaign manufactured a Soviet threat the classified briefings proved never existed, running the exact same two-belief playbook ◼️”Manufactured inevitability” — the persuasion move of eliminating every option except the one that profits the seller (build faster… or the enemy wins) ◼️The “Disclosure Test” — the single question to run on your own urgency: if your audience knew exactly how and why you created it, would they still respect you? Here’s what makes this so hard to see: the most dangerous propaganda always has a kernel of truth buried inside it, because the truth is what makes the lie invisible. China is real. AI is real. And the fear is being engineered by the exact same companies that win the contracts when you give in to it — all of it true at the same time. The machine runs on fear, and right now $140 million is being spent to keep you locked inside the loop. So now that you can see it, the only question left is the one that actually matters: are you going to let it run you… or are you going to learn this technology well enough to build something of your own? ◼️AI SECRETS CHALLENGE: Most people are either afraid of AI or using it as a toy. Russell built a challenge that teaches you how to actually MAKE MONEY with AI — not just be productive, but build real income. The best defense against being manipulated by AI companies is understanding the technology well enough to profit from it yourself. → https://www.AISecretsChallenge.com [https://www.aisecretschallenge.com] ◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event → https://sellingonline.com/podcast [https://sellingonline.com/podcast] ◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → https://clickfunnels.com/podcast [https://clickfunnels.com/podcast] Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]