BITTEN BY THE RUNNING BUG
In this episode of the Sapphire Running Zone podcast, Tim Rogers speaks with Louise Cook, Head of Fundraising at Cobalt Medical Charity, about the charity's successful Reindeer Run and Extreme Colour Run. Louise explains why Cobalt chose to organise its own events, allowing the charity to keep costs low, maximise fundraising income, and create unique experiences that introduce new supporters to its work supporting cancer and dementia patients. The discussion explores the extensive planning required to deliver the Extreme Colour Run, including venue selection, risk assessments, volunteer recruitment, insurance, and weather contingency plans. Louise reveals that planning began nine months before the event, which ultimately sold out with 300 participants. The pair also discuss marketing on a limited budget, with social media, community partnerships, and volunteer support helping attract participants from across Gloucestershire and beyond. A key theme is accessibility. Rather than relying heavily on sponsorship, Cobalt focused on offering an affordable event that still generated funds for the charity, making it easier for people to get involved and make a difference. Key Takeaways * Charity-run events can raise funds while attracting new supporters. * The Extreme Colour Run sold out with 300 participants. * Careful planning and volunteer support are critical to success. * Community partnerships helped keep costs low. * Affordable events make fundraising more accessible and inclusive. If you'd like to join Cobalt at one of their events head here [https://www.cobalthealth.co.uk/fundraising/] For more podcasts go to https://www.sapphirerunningzone.com/podcasts [https://www.sapphirerunningzone.com/podcasts]. We have three channels, this one, one on event podcasts and one for members only. If you'd to be the focus of one just let us know using the chat function on the homepage. [https://www.sapphirerunningzone.com/] Keywords * charity run events * charity colour run * charity fundraising ideas * community fundraising events * fundraising event planning * charity event fundraising * fundraising for local charities * charity running events UK * charity challenge events * charity event organisers
85 episodes
Comments
0Be the first to comment
Sign up now and become a member of the BITTEN BY THE RUNNING BUG community!