The Search for Impact through Entrepreneurship

From measuring behavior to settling bills with Kristian Roed Nielsen

31 min · 18. juni 2026
episode From measuring behavior to settling bills with Kristian Roed Nielsen cover

Description

Meet Associate Professor Kristian Roed Nielsen, from CBS MSC, passionate about understanding human behavior. Kristian is studying tipping points in human behavior, how and when we act or not influenced by people around us. Celebrating with his research group one evening at a restaurant the frustration of splitting the bill triggered his entrepreneurial venture, SplitIT. Over the last 12 months, his idea has pivoted several times and is still maturing.

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