The Small Business Association of Michigan's Small Business Weekly Podcast
On today's program, Michael Rogers talks with Jennifer Jurgens, CEO and Founder of B2B marketing organization 1 Bold Step. The company has been recognized by Michigan Celebrates Small Business with a Michigan 50 Distinguished Alumni Award -- Strategically Focused. Jurgens advises business owners to step away from daily tactics to focus on identifying bottlenecks and setting clear priorities. To scale effectively, leadership must embrace delegation and maintain a consistent communication cadence with employees to ensure alignment with the company's vision. Ultimately, she highlights that long-term partnerships and human relationships are becoming increasingly vital in an increasingly automated and digital business landscape. "It's going to become more and more important that we have relationships and people skills in order to actually do great business and great work for people," she says. "I don't think I'm sounding old in saying that because I'm hearing it from my younger employees and the next generation where they're suddenly interested again in learning how to make small talk, how to network, how to connect with people, and I think that we need to remember that." The Small Business Association of Michigan [http://www.sbam.org/] is the only statewide and state-based association that focuses solely on serving the needs of Michigan's small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We're located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own. Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship…a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com [http://www.jukedeck.com/])
100 episodes
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