The Sports Governance Podcast
The FIFA World Cup is more than the biggest football tournament on the planet. It is a global business ecosystem shaped by economics, politics and power.vIn this episode, I am joined by Professor Simon Chadwick, one of the leading experts in the business and geopolitics of sport, and co-author of the upcoming second edition of The Business of the FIFA World Cup. Together, we explore how the World Cup evolved into the most valuable sporting properties in the world, FIFA’s business model, the role of sponsors, broadcasters and host nations, the expansion to 48 teams, and what the future holds for football’s biggest event.
16 episodes
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