The Steve Mills Results Mastery Podcast - Helping businesses to grow one episode at a time!
Obscurity The Silent Killerof Business and the No.1 Reason 80% of Businesses Fail
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Send us Fan Mail [https://www.buzzsprout.com/2430561/fan_mail/new] Let me ask you a question. And I want you to answer it honestly. If I went out onto the high street today and stopped a hundred people at random — a hundred people who are exactly the kind of person you want as a client — how many of them would know your name? How many would know your business exists? For most business owners, the answer is somewhere between zero and two. And that is the real problem. Not your pricing. Not your product. Not your sales technique. The problem is obscurity. Nobody knows you exist. I have been working with business owners for over 31 years. And in that time, I have seen brilliant people with brilliant products and services fail — not because they were not good enough, but because not enough people knew about them. Here is the thing about obscurity. It is invisible. You cannot see it. You just feel the effects of it — the quiet phone, the empty diary, the month that ends with less in the bank than you hoped. So today I want to give you the fastest, most affordable ways to fix it. The Obscurity Equation There is a simple equation I use with every client I work with. It goes like this: Visibility plus credibility equals opportunity. Visibility means the right people know you exist. Credibility means they believe you can help them. When you have both, opportunity follows naturally. Most business owners focus almost entirely on credibility — they perfect their website, refine their offer, get more qualifications. And then they wonder why the phone is not ringing. The reason is that nobody is seeing all that credibility. You have built a beautiful shop in the middle of a forest. The Five Fastest Ways to Overcome Obscurity Let me give you five things you can start doing this week. Number one: Build your database. Your email list is the most valuable asset in your business. Not your website. Not your social media following. Your email list. Because it is the one channel you own. Start building it today. Offer something valuable in exchange for an email address — a guide, a checklist, a free training. Every name on that list is a future client. Number two: Show up consistently on one platform. Pick one social media platform where your ideal clients spend time. LinkedIn if you work with businesses. Facebook if you work with consumers. And show up there consistently — not once a week, not when you feel like it, but every single day. Post something useful. Comment on other people's posts. Be present. Visibility is a habit, not an event. Number three: Ask every client for a referral. This is the most underused marketing strategy in the world. You have clients who love what you do. They know other people who need what you do. But they will not refer you unless you ask. So ask. Every time. Build it into your process. I will show you exactly how to do this in Module 8. Number four: Speak in public. I do not mean TED Talks. I mean local business groups, networking events, webinars, podcasts. When you speak, you demonstrate expertise instantly. You become known. One speaking engagement can generate more leads than six months of social media posts. Number five: Write content that solves problems. A blog post, a LinkedIn article, a short video. When you publish content that answers the questions your ideal clients are already asking, you become findable. Google finds you. People share you. And you build credibility at scale without being in the room. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening. Support the show [https://www.buzzsprout.com/2430561/support] Thanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below. Websit [https://results-mastery.com/]e
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