The Stirling Business Podcast
Too many people treat Stirling like a quick photo stop: Castle, a coffee, then straight back on the road. We wanted to challenge that with a simple idea, build the kind of boutique accommodation that makes you want to stay the night and use the city as your base. Mark Wallace sits down with us at Studio King Street to unpack how King Street Apart Hotel came to life inside our 45 King Street development, and why we built something closer to big-city standards without pretending to be a full-service luxury hotel. We get specific about what an apart hotel actually is, where it sits between serviced apartments and traditional hotels, and how we deliver comfort with practical details like kitchenette areas, fridges, and in-room coffee, while partnering with brilliant local businesses for breakfast, dinner, and extras. We also share what we’ve learned from VisitScotland, tour operators, and the travel trade about international tourism demand, especially from the US, and why heritage features matter so much to the guest experience. From themed tours and the FIT traveller market to the Stirling Stay proposition and our digital concierge, we talk about turning overnight stays into longer, richer trips across Stirling and the Forth Valley. We also explore the bigger picture: how the hotel complements our co-working space, events offering, and recording studio, plus why corporate travel and the MICE market can help fill the quieter months. If you care about hospitality, destination marketing, or building a locally connected business, there’s plenty to take away. If you enjoy the conversation, subscribe to the Sterling Business Podcast, share it with someone planning a Scotland trip, and leave us a review with your favourite thing to do in Stirling.
33 episodes
Comments
0Be the first to comment
Sign up now and become a member of the The Stirling Business Podcast community!