The Story of Scale
Of the top 100 most valuable brands in America, 85 of them started as personal brands. Disney. JP Morgan. Versace. And yet most founders resist building one. In this episode, Harris and Chad dig into why personal brand matters even if you're trying to scale beyond yourself — and the both/and strategy that lets you do both. We cover: * The difference between a personal brand and a company brand (and why it's messier than you think) * Why personal brand accelerates scale — even if you want to build something bigger than you * The real reason most founders avoid building a personal brand (hint: it's not about vanity) * Chad's journey from helping others build personal brands to finally building his own * The trust chain: You have to be known before you can be liked. Liked before you can be trusted. Whether you're a solopreneur trying to grow or a founder trying to scale past yourself, this one's for you. 🔗 istoria.com/scale [https://istoria.com/scale]
12 episodes
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