The StoryBank

Episode 160 - Facts Inform. Stories Move - A Lesson from 9/11

9 min · 15. juni 2026
episode Episode 160 - Facts Inform. Stories Move - A Lesson from 9/11 cover

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Send us Fan Mail [https://www.buzzsprout.com/2112599/fan_mail/new] You’ve presented the data. Made the case. Shown the numbers. And still nothing moved. Sound familiar? The reason that happens is that logic and data alone is often not enough.  Canadian neurologist Donald Calne spent his career studying how humans make decisions. In his book, Within Reason, he concluded: “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Logic gets you nodding heads. Not changed behaviour. Whether you’re leading a team, closing a sale, or trying to shift a culture, agreement isn’t enough. We need action. And the only reliable path to action runs through emotion, not data. The most powerful tool for that? A well-told story. In today’s episode, I’ll demonstrate it with a story from one of the darkest days in modern history. For more #storiesatwork do have a look the  playlists of stories on our website - https://bit.ly/SW_Stories  Your friends and family can join our WhatsApp group to get copies of our videos. https://bit.ly/SW_WA_11 Our website has a video version of this story.  https://storyworks.in/storybanks/ Follow me on LinkedIn -->linkedin.com/in/i-am-ic [https://www.linkedin.com/in/i-am-ic?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3Btj2mywheTjukg1f7u5XShg%3D%3D]

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160 episodes

episode Episode 161 – Intuition or Analysis – Six Lives At Stake artwork

Episode 161 – Intuition or Analysis – Six Lives At Stake

Send us Fan Mail [https://www.buzzsprout.com/2112599/fan_mail/new] In the world of business, full of buzzwords like brainstorming, analysis, rationality, is there still a role for instinct and intuition? Today’s story will convince you there is. It’s about a split-second decision, made with zero data and zero time to think it through. No spreadsheet. No team discussion. No “let’s weigh the options.” Just a feeling. A feeling so strong that it overrode everything the textbooks say a good leader should do in a crisis. And that feeling saved six lives. The strange part? The person who made that call couldn’t explain why he made it. Not at the time. Not for years afterward, until someone finally helped him figure it out. What he discovered changes how I think about every “gut call” I’ve ever made and probably every one you’ve made too. Listen on. For more #storiesatwork do have a look the playlists of stories on our website - https://bit.ly/SW_Stories Your friends and family can join our WhatsApp group to get copies of our videos. https://bit.ly/SW_WA_11 Our website has a video version of this story.  https://storyworks.in/storybanks/ Follow me on LinkedIn -->linkedin.com/in/i-am-ic [https://www.linkedin.com/in/i-am-ic?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3Btj2mywheTjukg1f7u5XShg%3D%3D]

22. juni 20265 min
episode Episode 160 - Facts Inform. Stories Move - A Lesson from 9/11 artwork

Episode 160 - Facts Inform. Stories Move - A Lesson from 9/11

Send us Fan Mail [https://www.buzzsprout.com/2112599/fan_mail/new] You’ve presented the data. Made the case. Shown the numbers. And still nothing moved. Sound familiar? The reason that happens is that logic and data alone is often not enough.  Canadian neurologist Donald Calne spent his career studying how humans make decisions. In his book, Within Reason, he concluded: “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Logic gets you nodding heads. Not changed behaviour. Whether you’re leading a team, closing a sale, or trying to shift a culture, agreement isn’t enough. We need action. And the only reliable path to action runs through emotion, not data. The most powerful tool for that? A well-told story. In today’s episode, I’ll demonstrate it with a story from one of the darkest days in modern history. For more #storiesatwork do have a look the  playlists of stories on our website - https://bit.ly/SW_Stories  Your friends and family can join our WhatsApp group to get copies of our videos. https://bit.ly/SW_WA_11 Our website has a video version of this story.  https://storyworks.in/storybanks/ Follow me on LinkedIn -->linkedin.com/in/i-am-ic [https://www.linkedin.com/in/i-am-ic?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3Btj2mywheTjukg1f7u5XShg%3D%3D]

15. juni 20269 min
episode Episode 159 – Bruno Fernandes, The Assist Maker – The Best Leaders Make Others Score artwork

Episode 159 – Bruno Fernandes, The Assist Maker – The Best Leaders Make Others Score

Send us Fan Mail [https://www.buzzsprout.com/2112599/fan_mail/new] In a world that worships the goal-scorer, this week’s story is about the man who made the goals possible. As a Manchester United fan of 32 years, Bruno Fernandes breaking the all-time Premier League assists record didn’t just make me smile — it reinforced a belief I’ve held for a long time. That the most valuable person in any team is not always the most visible one. Watch this week’s story. This one’s for every team player who deserves to get the credit they often don’t. For more #storiesatwork do have a look the playlists of stories on our website - https://bit.ly/SW_Stories Your friends and family can join our WhatsApp group to get copies of our videos. https://bit.ly/SW_WA_11 Our website has a video version of this story.  https://storyworks.in/storybanks/ Follow me on LinkedIn -->linkedin.com/in/i-am-ic [https://www.linkedin.com/in/i-am-ic?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3Btj2mywheTjukg1f7u5XShg%3D%3D]

8. juni 20266 min
episode Episode 157 - The Rose That Changed History - Florence Nightingale’s Data Revolution artwork

Episode 157 - The Rose That Changed History - Florence Nightingale’s Data Revolution

Send us Fan Mail [https://www.buzzsprout.com/2112599/fan_mail/new] Is having data and sharing data enough to convince people to take action? Of course not. We need to help people see reality clearly enough that the right answer becomes obvious. While Data Storytelling is a very powerful way to do it, today's example from Tim Harford's book, ‘The Data Detective’, demonstrates an equally powerful and sometimes more powerful method. A story involving Florence Nightingale. But not the Florence Nightingale you think you know. Listen on. For more #storiesatwork do have a look the  playlists of stories on our website - https://bit.ly/SW_Stories  Your friends and family can join our WhatsApp group to get copies of our videos. https://bit.ly/SW_WA_11 Our website has a video version of this story.  https://storyworks.in/storybanks/ Follow me on LinkedIn -->linkedin.com/in/i-am-ic [https://www.linkedin.com/in/i-am-ic?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3Btj2mywheTjukg1f7u5XShg%3D%3D]

25. maj 20268 min