EP #17: Controversial Fitness Coaching Opinions

Introducing: The Built Better Podcast

My business and brand have evolved greatly over the years, and the Jessica Burke Coaching ecosystem is going through a complete rebuild and rebrand. Introducing... The Built Better Podcast! I'm still here to provide you with reasonable and realistic fitness information, focusing on strength, function, and overall quality of life. Being in the fitness space has felt a little exhausting, and sometimes I feel extremely out of place. Sure, I care about my aesthetic and the way my body looks - but I want to (and I want you to!) go about it in the right way. I spent so long optimizing everything for the aesthetic I thought I wanted, and allowed my strength and function to suffer. Turns out: when your body doesn't work exactly how you want it to, you don't give a s**t about how you look. And now, after focusing on strength, function, and health for the last few years, I'm in the best physical shape of my life despite a catastrophic and limiting injury. You can have the body you want. You don't have to make yourself miserable to get there. Looking incredible and being healthy, strong, and mobile are NOT mutually exclusive. And a desirable aesthetic is often the result of fueling intentionally and building a strong resilient body. I'm glad you're here. Let's build a better body (and life), together.

The Compound Interest of Strength Training

Choose a fitness regimen that pays off in the long run. All of the skinny-tok, diet-culture, obsession-driven fitness trends are not only unsustainable, but don't do anything to get you closer to your long-term goals. Instead of continuously spinning your wheels and feeling frustrated, make this journey easier on yourself and continue to reap the benefits of your strength training sessions for years to come!

EP #18: How to Build a Body You Love in 2026

2026 can ABSOLUTELY be your year to finally get in shape and build a strong, resilient, healthy, and happy body. But with the New Year's rush, fitness social media is quick to try and sell you a bunch of things you don't need, distract you from habits that are actually going to make a difference, and keep you stuck all the way up until you decide to try again next year. Learn how to drown out the noise and what you should be prioritizing to reach your goals as we head into the New Year 🎉

EP #17: Controversial Fitness Coaching Opinions

I take issue with a lot of the most common practices in online fitness coaching, and this episode takes a deep dive as to why some of the more "mainstream" techniques don't align with my philosophy, and frankly, don't work for very many people.

EP #16: "Hybrid" Training

Is it possible for speed, endurance, and strength to all live harmoniously in the same training program? Let's dig into what constitutes a hybrid training program, what makes it "effective" and how you can apply these principles to your fitness regimen to improve your health, performance, and aesthetic!