The "Two Mountains" Every Real Estate Agent Has to Climb Pt. 2 w/ Adam Cothes

"What's the Worst They Can Say?" Is the Best Business Advice You'll Ever Get w/ Brandon Lee | Ep 48

Brandon Lee grew up right here in Idaho Falls, earned his MBA from the University of Virginia's Darden School of Business, and spent years doing land acquisition and site selection for Target Corporation — including convincing corporate leadership to greenlight their first-ever urban store concepts in downtown Seattle, Portland, and LA. Then he came home. In Part 1 of this conversation, Brandon shares the career path that took him from KPMG in Washington D.C. to a biotech startup acquisition, from Minneapolis boardrooms to Frank Vandersloot's office at Riverbend Holdings, and eventually back to East Idaho, where he founded 208 Real Estate Ventures. He talks about the trait he saw consistently in the best developers he worked with across the country, why COVID pushing him out of a comfortable role was actually a gift, the financial modeling mistake that sinks projects before they even start, and why he only takes on projects where his own money is in the deal. If you're interested in real estate development, entrepreneurship, or what it looks like to build something meaningful right here in East Idaho, this one's for you. 🎙️ The Success Blueprint is hosted by Jason Grider and Morgan Peterson of the Grider & Peterson Team at eXp Realty, serving Idaho Falls and East Idaho. 📍 Learn more about buying or selling in East Idaho: https://www.griderpeterson.com [https://www.griderpeterson.com] 🏠 Curious what your home is worth? https://www.griderpeterson.com/home-value [https://www.griderpeterson.com/home-value] 🤝 Interested in joining a top-producing team? https://www.griderpeterson.com/join-our-team [https://www.griderpeterson.com/join-our-team] Listen and follow The Success Blueprint: 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-success-blueprint-with-the-grider-and-peterson-team/id1831318703 [https://podcasts.apple.com/us/podcast/the-success-blueprint-with-the-grider-and-peterson-team/id1831318703] 🎧 Spotify: https://open.spotify.com/show/2TMqrct5zfUm2AOluyfjPa [https://open.spotify.com/show/2TMqrct5zfUm2AOluyfjPa] 🎧 Amazon Music: https://music.amazon.com.mx/podcasts/911c1355-b2c4-4289-b739-15c8e0cac3d8/the-success-blueprint-with-the-grider-and-peterson-team [https://music.amazon.com.mx/podcasts/911c1355-b2c4-4289-b739-15c8e0cac3d8/the-success-blueprint-with-the-grider-and-peterson-team] Follow Grider & Peterson: 📷 Instagram: https://instagram.com/griderpetersonrealestate [https://instagram.com/griderpetersonrealestate] 📘 Facebook: https://facebook.com/GriderPeterson [https://facebook.com/GriderPeterson] 🎵 TikTok: https://tiktok.com/@griderpetersonrealestate [https://tiktok.com/@griderpetersonrealestate] 🐦 X: https://x.com/GriderPeterson [https://x.com/GriderPeterson] #RealEstateDevelopment #IdahoFallsRealEstate #TheSuccessBlueprint #EastIdaho #RealEstateInvesting #eXpRealty  0:07 Welcome — Introducing Brandon Lee 0:52 Growing Up in Idaho Falls & the MBA That Changed Everything 2:14 Why He Chose Target Over Merck — And What He Learned 5:00 Convincing Target to Build Their First Urban Stores 7:59 The One Trait Every Great Developer Had in Common  17:48 Coming Home, Frank Vandersloot & Riverbend Holdings 21:54 COVID Ends His Role — And Forces Him to Finally Bet on Himself

Real Estate Lessons We Learned the Hard Way w/ Jason and Morgan | Ep 47

Jason and Morgan are back for Part 2 of their solo episode, and this one gets real. No guest, no market stats — just two agents with over 30 years of combined experience sharing the lessons, stories, and hard-won wisdom that actually changed how they show up for clients and teammates. They dig into why real estate isn't for everyone (and why that's okay), how personality profiles can predict success on a sales team, and what it means to truly serve a client — even when you think the house they love is terrible. Morgan shares the story of accidentally walking into the wrong house while showing a listing, Jason talks about writing an offer on the wrong new construction home, and they both unpack a contract situation where knowing the fine print put thousands of dollars back in a seller's pocket. If you're an agent, thinking about getting into real estate, or just curious what it's like behind the scenes, this episode is an honest, entertaining look at what it really takes. 🎙️ The Success Blueprint is hosted by Jason Grider and Morgan Peterson of the Grider & Peterson Team at eXp Realty, serving Idaho Falls and East Idaho. 📍 Learn more about buying or selling in East Idaho: https://www.griderpeterson.com 🏠 Curious what your home is worth? https://www.griderpeterson.com/home-value 🤝 Interested in joining a top-producing team? https://www.griderpeterson.com/join-our-team Listen and follow The Success Blueprint: 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-success-blueprint-with-the-grider-and-peterson-team/id1831318703 🎧 Spotify: https://open.spotify.com/show/2TMqrct5zfUm2AOluyfjPa 🎧 Amazon Music: https://music.amazon.com.mx/podcasts/911c1355-b2c4-4289-b739-15c8e0cac3d8/the-success-blueprint-with-the-grider-and-peterson-team Follow Grider & Peterson: 📷 Instagram: https://instagram.com/griderpetersonrealestate 📘 Facebook: https://facebook.com/GriderPeterson 🎵 TikTok: https://tiktok.com/@griderpetersonrealestate 🐦 X: https://x.com/GriderPeterson Hashtags #RealEstateLessons #IdahoFallsRealEstate #TheSuccessBlueprint #RealEstateAgent #eXpRealty #RealEstateTips0:00 Welcome Back — Lessons from 30+ Years in Real Estate 1:05 Is Real Estate Right for You? The Honest Truth 5:58 Why Top Agents Don't All Look the Same (The Personality Profile Surprise) 12:24 It's Not Your Decision: Letting Clients Choose What's Right for Them 22:34 True Stories: Walking Into the Wrong House & Offering on the Wrong Home 27:09 Why Knowing Your Contract Can Save Your Clients Thousands

Is Now a Good Time to Buy or Sell in East Idaho? Real Estate Market Update | Ep 46

Jason and Morgan take over the mic for a solo market update, breaking down exactly what's happening in the East Idaho real estate market right now and what it means for buyers, sellers, and investors. In Part 1, they dig into why so many sellers are still overpricing their homes (and why that "Zillow estimate" isn't as accurate as you think, especially in a non-disclosure state like Idaho), the psychology behind chasing a price that was never really there, and why local inventory and sales numbers tell a much more optimistic story than the headlines suggest. They also cover where interest rates are really headed, why "waiting for rates to drop" might cost you more in the long run, the importance of knowing your credit and finances before you're ready to buy, and a look at investing opportunities, subject-to loans, and the current (low) state of foreclosures in the East Idaho market. Whether you're thinking about buying, selling, investing, or just want to understand what's really going on in the local market, this episode is packed with straight talk and local data. 🎙️ The Success Blueprint is hosted by Jason Grider and Morgan Peterson of the Grider & Peterson Team at eXp Realty, serving Idaho Falls and East Idaho. 📍 Learn more about buying or selling in East Idaho: https://www.griderpeterson.com [https://www.griderpeterson.com] 🏠 Curious what your home is worth? https://www.griderpeterson.com/home-value [https://www.griderpeterson.com/home-value] 🤝 Interested in joining a top-producing team? https://www.griderpeterson.com/join-our-team [https://www.griderpeterson.com/join-our-team] Listen and follow The Success Blueprint: 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-success-blueprint-with-the-grider-and-peterson-team/id1831318703 [https://podcasts.apple.com/us/podcast/the-success-blueprint-with-the-grider-and-peterson-team/id1831318703] 🎧 Spotify: https://open.spotify.com/show/2TMqrct5zfUm2AOluyfjPa [https://open.spotify.com/show/2TMqrct5zfUm2AOluyfjPa] 🎧 Amazon Music: https://music.amazon.com.mx/podcasts/911c1355-b2c4-4289-b739-15c8e0cac3d8/the-success-blueprint-with-the-grider-and-peterson-team [https://music.amazon.com.mx/podcasts/911c1355-b2c4-4289-b739-15c8e0cac3d8/the-success-blueprint-with-the-grider-and-peterson-team] Follow Grider & Peterson: 📷 Instagram: https://instagram.com/griderpetersonrealestate [https://instagram.com/griderpetersonrealestate] 📘 Facebook: https://facebook.com/GriderPeterson [https://facebook.com/GriderPeterson] 🎵 TikTok: https://tiktok.com/@griderpetersonrealestate [https://tiktok.com/@griderpetersonrealestate] 🐦 X: https://x.com/GriderPeterson [https://x.com/GriderPeterson] #IdahoFallsRealEstate #EastIdahoRealEstate #RealEstateMarketUpdate #TheSuccessBlueprint #eXpRealty #HomeBuyingTips 0:00 Welcome Back 0:43 Why So Many Sellers Are Overpricing Their Homes 2:48 The Truth About Zillow Estimates & Pricing Psychology 5:20 Inventory Levels, Sales Trends & What's Actually Selling 9:09 Interest Rates: Where They're Headed & Why Waiting Might Cost You 13:39 Affordability, Credit Scores & Idaho's Surprising National Ranking 25:57 Investing, Subject-To Loans & the Current State of Foreclosures

The "Two Mountains" Every Real Estate Agent Has to Climb Pt. 2 w/ Adam Cothes

What happens when your 24-person team falls apart, interest rates spike to 7%, and you owe the IRS $300,000? If you're Adam Cothes, you go back to basics — and come out the other side doing millions. In Part 2 of our conversation with Adam, he picks up where we left off and gets into the real stuff: how a single VA on Facebook generated six figures a year for five years, why building a big team almost broke him, and the moment he realized that price point — not volume — was his path to a million-dollar year. He breaks down his "Two Mountains" framework for small business owners, how to build systems by "flying the plane while you fix it," and the exact method he uses to train employees that almost everyone gets wrong. Adam also pulls back the curtain on his second business — WhiteGlove Hiring — where he helps agents and small business owners source pre-vetted virtual assistants from the Philippines so they can stop drowning and start scaling. This episode is gold for any agent, team leader, or entrepreneur who feels like they're getting pulled underwater by their own success. 🎙️ The Success Blueprint is hosted by Jason Grider and Morgan Peterson of the Grider & Peterson Team at eXp Realty, serving Idaho Falls and East Idaho.Meet the Guest: Adam CothesAdam Cothes is a Managing Broker, Certified Master Negotiator, and ranked in the Top 20 out of nearly 90,000 agents at eXp Realty nationwide. Since 2014, he's guided clients through hundreds of millions in transactions across Seattle's Eastside, and his open-house training system is now part of eXp's official Fast Start curriculum. 🌐 Real Estate: https://adamhometeam.com [https://adamhometeam.com] 💼 VA Business: https://www.whglovehiring.com [https://www.whglovehiring.com] 📷 Instagram: https://instagram.com/adamhometeam [https://instagram.com/adamhometeam] 📘 Facebook: https://facebook.com/adamhometeam [https://facebook.com/adamhometeam] 💼 LinkedIn: https://linkedin.com/in/adamcothes [https://linkedin.com/in/adamcothes] 📧 Email: adam@adamhometeam.com [adam@adamhometeam.com] 📞 Phone: (425) 577-2676 📍 Learn more about buying or selling in East Idaho: https://www.griderpeterson.com [https://www.griderpeterson.com] 🏠 Curious what your home is worth? https://www.griderpeterson.com/home-value [https://www.griderpeterson.com/home-value] 🤝 Interested in joining a top-producing team? https://www.griderpeterson.com/join-our-team [https://www.griderpeterson.com/join-our-team] Listen and follow The Success Blueprint: 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-success-blueprint-with-the-grider-and-peterson-team/id1831318703 [https://podcasts.apple.com/us/podcast/the-success-blueprint-with-the-grider-and-peterson-team/id1831318703] 🎧 Spotify: https://open.spotify.com/show/2TMqrct5zfUm2AOluyfjPa [https://open.spotify.com/show/2TMqrct5zfUm2AOluyfjPa] 🎧 Amazon Music: https://music.amazon.com.mx/podcasts/911c1355-b2c4-4289-b739-15c8e0cac3d8/the-success-blueprint-with-the-grider-and-peterson-team [https://music.amazon.com.mx/podcasts/911c1355-b2c4-4289-b739-15c8e0cac3d8/the-success-blueprint-with-the-grider-and-peterson-team] Follow Grider & Peterson: 📷 Instagram: https://instagram.com/griderpetersonrealestate [https://instagram.com/griderpetersonrealestate] 📘 Facebook: https://facebook.com/GriderPeterson [https://facebook.com/GriderPeterson] 🎵 TikTok: https://tiktok.com/@griderpetersonrealestate [https://tiktok.com/@griderpetersonrealestate] 🐦 X: https://x.com/GriderPeterson [https://x.com/GriderPeterson] #RealEstateSuccess #eXpRealty #VirtualAssistant #TheSuccessBlueprint #RealEstateTeam #IdahoRealEstate Timestamp Chapter 0:00 - Welcome Back 0:43 - The VA + Facebook Trick That Made Six Figures for 5 Straight Years 2:10 - Building a Team of 24 — And the Rate Hike That Broke It 4:08 - Going Back to Basics: Luxury Open Houses & Solo Success 6:42 - The Two Mountains Every Small Business Has to Climb 12:38 - Building Systems by Flying the Plane While You Fix It 17:01 - The Right Way to Train Anyone (Most People Get This Wrong)

Why Introverts Make the Best Salespeople w/ Adam Cothes Pt 1 | Ep 44

Adam Cothes is a Managing Broker with eXp Realty and a Certified Master Negotiator who's helped guide clients through hundreds of millions in real estate transactions on Seattle's Eastside since 2014. But before real estate, he was an Army paratrooper with the 82nd Airborne, a book publishing salesman who almost got fired, and a guy who nearly lost his first house. In Part 1 of this two-part conversation, Adam shares his journey from growing up on food stamps in Texas to becoming one of the top producers at eXp Realty out of nearly 90,000 agents. He breaks down the sales book that changed his career forever, why being an introvert is actually a superpower in sales, the "gap selling" framework he learned before ever getting his real estate license, and the grind that got him through his first two years in the business. This episode is packed with real, actionable lessons for agents at any stage — whether you're brand new and trying to find your footing, or a seasoned producer looking to scale into a higher price point.Connect with Adam Cothes🌐 Website: https://adamhometeam.com [https://adamhometeam.com] 📷 Instagram: https://instagram.com/adamhometeam [https://instagram.com/adamhometeam] 📘 Facebook: https://facebook.com/adamhometeam [https://facebook.com/adamhometeam] 💼 LinkedIn: https://linkedin.com/in/adamcothes [https://linkedin.com/in/adamcothes] 📧 Email: adam@adamhometeam.com 📞 Phone: (425) 577-2676  🎙️ The Success Blueprint is hosted by Jason Grider and Morgan Peterson of the Grider & Peterson Team at eXp Realty, serving Idaho Falls and East Idaho. 📍 Learn more about buying or selling in East Idaho: https://www.griderpeterson.com [https://www.griderpeterson.com] 🏠 Curious what your home is worth? https://www.griderpeterson.com/home-value [https://www.griderpeterson.com/home-value] 🤝 Interested in joining a top-producing team? https://www.griderpeterson.com/join-our-team [https://www.griderpeterson.com/join-our-team] Listen and follow The Success Blueprint: 🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-success-blueprint-with-the-grider-and-peterson-team/id1831318703 [https://podcasts.apple.com/us/podcast/the-success-blueprint-with-the-grider-and-peterson-team/id1831318703] 🎧 Spotify: https://open.spotify.com/show/2TMqrct5zfUm2AOluyfjPa [https://open.spotify.com/show/2TMqrct5zfUm2AOluyfjPa] 🎧 Amazon Music: https://music.amazon.com.mx/podcasts/911c1355-b2c4-4289-b739-15c8e0cac3d8/the-success-blueprint-with-the-grider-and-peterson-team [https://music.amazon.com.mx/podcasts/911c1355-b2c4-4289-b739-15c8e0cac3d8/the-success-blueprint-with-the-grider-and-peterson-team] Follow Grider & Peterson: 📷 Instagram: https://instagram.com/griderpetersonrealestate [https://instagram.com/griderpetersonrealestate] 📘 Facebook: https://facebook.com/GriderPeterson [https://facebook.com/GriderPeterson] 🎵 TikTok: https://tiktok.com/@griderpetersonrealestate [https://tiktok.com/@griderpetersonrealestate] 🐦 X: https://x.com/GriderPeterson [https://x.com/GriderPeterson] #RealEstateSuccess #eXpRealty #RealEstateAgent #TheSuccessBlueprint #SalesTraining #IdahoRealEstate 0:00 - Welcome to The Success Blueprint with Adam Cothes 1:28  - Growing Up on Food Stamps & Joining the 82nd Airborne 3:46 - The Sales Book That Changed His Career Forever 7:42 - Why Introverts Are Secretly Great at Sales 11:07 - Going Broke, Getting Licensed & His First Listing 17:08 - Quitting His Job to Go All-In on Real Estate 26:23 - Moving Upmarket & the COVID Story That Changed Everything