50. The Storytelling Mistake Most Business Owners Make

50. The Storytelling Mistake Most Business Owners Make

Most business owners think storytelling means talking more about themselves. Actually, the best storytellers do the opposite. In this episode, I'm sharing who should always be the hero of the story and how a simple shift in your messaging can make your content, emails, webinars and sales pages far more effective. Using the example of a dietitian with a fussy eating membership, I'll walk you through how to identify your customer's real problem, position yourself as the guide, create a clear plan, and tell stories that build trust, connection and sales. If you've ever wondered how to talk about your offer without sounding salesy, this episode is for you.

49. A Mid-Year Business & Life Update

In this mid-year update, I'm sharing what's been working, what hasn't, and some of the biggest changes I've made in both business and life over the first six months of 2026. I talk about: • The success of The Membership Model and the incredible launches my clients are having • Why workshops are becoming my favourite way to teach • The growth of The Membership Model GPT • Dropping my nursing and midwifery registration • Quality over quantity • My thoughts on podcasting, YouTube and social media • Having an office • Family life and raising three growing kids overseas If you're building an online business, navigating a pivot, or simply trying to create a business that supports your life instead of running it, I think you'll enjoy this honest behind-the-scenes update. Let's dive in.

48. The Most Overlooked Membership Strategy for Service Providers

Most service providers think they have to choose between working 1:1 with clients or creating a membership. The truth? The most profitable memberships often sit behind your existing 1:1 services. In this episode, I'm sharing how health, wellness, and service-based professionals can add a membership to their current business model to increase client lifetime value, create recurring revenue, and help clients achieve better long-term results. I'll show you how a membership can become the natural next step after individual appointments, giving clients ongoing support, accountability, education, and community long after their initial problem has been solved. You'll learn: • Why memberships don't have to replace your 1:1 services • How to increase revenue without finding more clients • The role memberships play in improving client outcomes. Plus - How to identify the perfect membership idea from the clients you're already serving

47. $50,000 on your degree and nothing on your business?

This episode might make some people uncomfortable. Because today I’m talking about one of the biggest reasons I think incredible businesses struggle. It’s our mindset around investing. In this episode, I’m sharing the honest conversation that made me stop and think, why so many people happily invest in degrees, qualifications and professional development... but suddenly freeze when it comes to investing in learning how to actually run a business. I’m also sharing the things I personally invested in over the years to get to where I am today. Because sometimes the cost of not investing is much bigger than the investment itself.

46. How automating instagram dropped my revenue

I used to think automating my Instagram DMs was a smart business move, until it completely killed my connection (and my sales). In this episode, I’m sharing how ditching ManyChat tripled my conversions and why sometimes the most powerful strategy is being more human.