The Power of The PnL: Why Marketers Should Think Like CFOs to Achieve Hyperspeed Profitability

The Meteoric Rise (and Fall?) of Monopoly GO: A Multi Billion-Dollar Masterclass (Part I)

Discover the mechanics of one of the most explosive growth stories of 2023 and 2024 - the launch and rise of Hasbro and Scopely’s Monopoly GO, the mobile app game and modern take on a well-loved classic. Attain some important takeaways for your own business as Kai dissects how they pulled it off and why it was profitable out of the gate, unlike many other mobile app games. Plus, decide for yourself whether it’s got the legs to stand the test of time and maintain that profitability as we uproot Hasbro’s many product blind spots in this special episode.

The Dangers of Local Maxima and Shoddy Micro Agencies + Attributes of Hyper-Successful Brands

Expand your mind across the bounds of what you thought was possible in eCommerce by dispelling mental constraints and learning about the stats highly profitable, high-performing brands are achieving in the space. Plus, hear a cautionary tale from Kai and discover what unscrupulous agencies are up to in these digital streets.

The Power of The PnL: Why Marketers Should Think Like CFOs to Achieve Hyperspeed Profitability

This one's for the data geeks. Listen to how Kai and her team shatters limitations founders and CMOs have for what’s possible around profitability and turns the tide for eCommerce brands in as little as 60 days. How? By building marketing ecosystems and strategies that align with the financial realities of the business using only a calculator and a handy dandy PnL statement.

Why I Hate (Most) Conferences and The Danger of Theoretical Averages in Media Buying

Listen to how Kai and her team turns the tide for eCommerce brands in just 45 days using basic math, her learnings on why everyone else still seems to be struggling to achieve first-order profitability on paid traffic, and a few lessons she's learned along the way by observing attendees and outcomes from some of the industry’s most-lauded business conferences.

The $7 Million Mistake and The Rise and Fall of Black Wolf

Waxing poetic on nothing but wins is both boring AND disingenuous. There's even more to learn when things go wrong. And boy, did they ever. Discover how an eCommerce client lost $7 million in a year (so you can avoid a similar fate), and the lesson that Black Wolf is currently learning (the hard way) on its road to disrupting the rideshare and executive protection markets.