The Varosity AI GTM Report
A quieter Tuesday on the wire is the perfect day to talk about what's about to hit go-to-market teams — not just what shipped this morning. Host Jack King covers two fresh launches aimed at revenue teams, a voice-agent upgrade for sales and support, the EU AI Act disclosure deadline bearing down on anyone publishing AI content, a wave of capital flooding into synthetic media, and the protocol shift quietly rewiring the entire GTM stack. Here's what mattered today. In this episode: * Dovetail ships AI agents + customer "digital twins." The customer-intelligence platform launched background AI agents, digital twins that let you simulate a conversation with a customer or segment, and Channels 2.0 for revenue-weighted prioritization. — PR Newswire [https://www.prnewswire.com/news-releases/dovetail-launches-major-ai-powered-platform-expansion-including-agents-and-category-defining-digital-twins-to-close-the-gap-between-customer-signal-and-business-outcomes-302824839.html] * Info-Tech publishes "The CMO Playbook." Marketing is now a primary growth engine, but few operating models match — and the gap is execution and ROI proof, not adoption (96% of CMOs say AI is transformative; only 8% run multi-agent campaigns). — PR Newswire [https://www.prnewswire.com/news-releases/ai-and-rising-revenue-accountability-are-forcing-cmos-to-modernize-how-marketing-operates-says-info-tech-research-group-302825543.html], Agile Brand Guide [https://agilebrandguide.com/yesterdays-marketing-technology-ai-news-july-13-2026/] * ElevenLabs upgrades its voice agents. Per-agent sentiment analysis, auto-translated transcripts, nested agent transfers, backchannel detection, MCP scoping, and Twilio SMS routing — voice agents get real for sales and CX. — ElevenLabs release notes [https://releasebot.io/updates/eleven-labs] * EU AI Act Article 50 is enforceable August 2. AI systems must disclose they're AI, generated media must be marked, and deepfakes must be labeled — fines up to €15M or 3% of global turnover. The brand that publishes AI media owns the disclosure obligation, not the model. — Article 50 [https://artificialintelligenceact.eu/article/50/], Sidley [https://datamatters.sidley.com/2026/06/24/eu-ai-act-transparency-obligations-preparing-for-compliance-by-2-august-2026/] * Capital floods synthetic media. Berlin's Mirelo raised $41M (AI sound-for-video), Mozart AI closed an oversubscribed seed, on top of Suno's $400M at a $5.4B valuation and ElevenLabs' reported $22B tender talks. — TFN [https://techfundingnews.com/mirelo-raises-41m-seed-index-a16z-ai-sound-videos/], SiliconAngle [https://siliconangle.com/2026/06/03/generative-ai-music-startup-suno-ai-raises-400m-5-4b-valuation/], Bloomberg [https://www.bloomberg.com/news/articles/2026-07-02/elevenlabs-in-talks-for-tender-offer-at-22-billion-valuation] * MCP goes enterprise. Enterprise-managed authorization went stable, a new stateless spec lands July 28, and GTM tools (RainFocus, ElevenLabs) are racing to speak it — your siloed stack is about to become one thing an agent can reason across. — InfoQ [https://www.infoq.com/news/2026/07/mcp-ema-enterprise-auth/], PR Newswire [https://www.prnewswire.com/news-releases/rainfocus-launches-ai-agent-connectivity-for-event-data-with-mcp-profiles-302819987.html] Sponsored by Varosity.ai — the compliance + provenance layer for AI-generated media, across every model. Check any image free: https://varosity.ai/verify [https://varosity.ai/verify]
38 episodes
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