The Women of ASICS

Cecilie Bahnsen

In this episode, we're joined by founder and Creative Director Cecilie Bahnsen. Trained under John Galliano and Erdem, Cecilie blends the craft of couture with the ease of Scandinavian design to create pieces women can truly live in and cherish over time. Since launching her label in 2015, she's become one of Denmark's most celebrated designers — an LVMH Prize finalist, a fixture of Paris Fashion Week, and stocked in over 70 of the finest doors worldwide. She's also a longstanding collaborator of ASICS — currently launching her seventh project with the brand — bringing her signature femininity and couture-level detail to everyday footwear.  Shop the CECILIE BAHNSEN x GEL-QUANTUM 360’s here: https://www.asics.com/nl/nl-nl/cecilie-bahnsen-x-gel-quantum-360-i/p/1203A813-001.html [https://www.asics.com/nl/nl-nl/cecilie-bahnsen-x-gel-quantum-360-i/p/1203A813-001.html]

Introduction to The Women of ASICS

A limited podcast series by HURS where we sit down with creative partners who brought their own world to ASICS — and expanded it. Launching 24 April, 2026