Trends in Flavor and Fragrance with Amy Marks McGee of Trendincite

Raising Awareness about Chronic Rhinosinusitis

In this episode, Stephanie Feuer speaks to  Dr Xander Bertels, Head of Advocacy at Euforea, the European organization dedicated to implementing optimal care in daily practice for chronic airway diseases. In this episode you’ll hear * What Chronic Rhinosinusitis is, how prevalent it is, and the symptoms and triggers * Treatments and cures for CRS * What Euforea is doing to advocate for patients with airway diseases ABOUT the WTSA The World Taste & Smell Association [https://tasteandsmell.org/] is a 501(c)(3) nonprofit dedicated to advancing sensory science, education, and public awareness. Through research, storytelling, and innovation, WTSAbridges the gap between science and human experience—helping people rediscover the power of taste and smell in daily life.

Lobbying for Taste & Smell: Report from AChemS Hill Day 2025

In this episode, Stephanie Feuer speaks to Bridger Menlove,  about the 2026 AChemS Hill Day.  Hill Day is an annual lobbying effort. Bridger is a PhD student in Neuroscience at Florida State University.  * The Congresspeople who the AChemS team met with * The issues they raised, notably lobbying for more science funding for taste and smell research and advocating for universal smell testing ABOUT the WTSA The World Taste & Smell Association [https://tasteandsmell.org/] is a 501(c)(3) nonprofit dedicated to advancing sensory science, education, and public awareness. Through research, storytelling, and innovation, WTSAbridges the gap between science and human experience—helping people rediscover the power of taste and smell in daily life.

Trends in Flavor and Fragrance with Amy Marks McGee of Trendincite

In this episode, Stephanie Feuer speaks to Amy Marks-McGee about trends in fragrance and flavor, how they develop, how experts spot them, and what trends to look for in 2026. Amy is the founder of Trendincite [https://Trendincite.com], and an Advisor of the World Taste & Smell Association.She is an award-winning Fragrance & Flavor Marketing Expert and Trend Researcher, with more than 25 of success within the fragrance and flavor industry. Her work experience includes fine fragrance, air care, and personal care marketing for International Flavors & Fragrances (IFF),Noville, and Givaudan. Highlights & Key Topics * What is Trendcasting? * How to Spot a Trend? * What were the key trends in fragrance and flavor in 2025? * What will we see in 2026? What are the emerging flavor and fragrance trends? ABOUT the WTSA The World Taste & Smell Association [https://tasteandsmell.org] is a 501(c)(3) nonprofit dedicated to advancing sensory science, education, and public awareness. Through research, storytelling, and innovation, WTSAbridges the gap between science and human experience—helping people rediscover the power of taste and smell in daily life

Living Without Smell — A Conversation with Katie Boateng & STANA

When your world goes quiet, you notice what’s missing. In this powerful episode, hosts Stephanie Feuer and Mindy Yang [https://mindyyang.info] of the World Taste & Smell Association [https://tasteandsmell.org] speak with Katie Boateng, a leading patient advocate, co-founder of STANA [https://thestana.org] (Smell and Taste Association of North America), and the incomparable force behind The Smell Podcast. Katie has lived with complete smell loss for more than 15 years — and in that time, she has transformed grief into community, purpose, and national advocacy. Together, we explore what it means to lose a sense that most people never think about… until it’s gone.

An Interactive Smell Test with Global Impact with Dr. Derek Toomre of U-Smell-It

In this episode, Stephanie Feuer and Mindy Yang of the World Taste & Smell Association speak with Dr. Derek Toomre, a Yale scientist, Professor, and inventor whose work helped transform smell testing from an inaccessible clinical tool into a global public-health innovation. Derek’s company, U-Smell-It, created the world’s first low-cost, open-source smell-testing kit, designed to democratize olfactory diagnostics for both clinical and community use. What began as a rapid response to COVID-19 has become a vital resource for sensory health, research, and education — empowering anyone to test their sense of smell at home. We explore how U-Smell-It [https://www.usmellit.com/] works, why smell is such a powerful indicator of health, and how tools like this are changing the way we understand human perception. You can now order U-Smell-It directly from the World Taste & Smell Association at TasteAndSmell.org [https://www.tasteandsmell.org/shop/p/u-smell-it]. This partnership ensures that everyone — from patients to researchers — can participate in advancing the science of taste and smell. Highlights & Key Topics * The origin story of U-Smell-It during the early pandemic * Why smell loss is often the first sign of illness — and a vital window into neurological health * How open-source design can drive equity and innovation in sensory science * Derek’s vision for the future of smell testing and sensory diagnostics About WTSA The World Taste & Smell Association is a 501(c)(3) nonprofit dedicated to advancing sensory science, education, and public awareness. Through research, storytelling, and innovation, WTSA bridges the gap between science and human experience — helping people rediscover the power of taste and smell in daily life. Learn more and support our work at TasteAndSmell.org [https://tasteandsmell.org].