Why Your TikTok Shop Pricing Is Killing Your Sales

From Engineer to Shark Tank to Building Toward $100M through TikTok Shop

TikTok Shop helped grow Ruff Liners faster than Shark Tank ever did. In this episode of TikTok Shop Secrets, Fernando Campos sits down with Brandon Himmel, founder of Ruff Liners, to unpack how he scaled from a former engineer to a million-dollar brand, landed a deal with Robert Herjavec on Shark Tank, and then found even bigger growth through TikTok Shop. =============================== 🔗 LinkedIn: https://www.linkedin.com/in/fernandoc01/ 📘 Facebook: https://www.facebook.com/fernbabyfern/ [https://www.facebook.com/fernbabyfern/] 📷 Instagram: https://www.instagram.com/tiktokfernshop/ [https://www.instagram.com/tiktokfernshop/] 🎤 Tiktok: https://www.tiktok.com/@tiktokfernshop =============================== Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using. 👉 Subscribe here: https://hivehq.ai/newsletter [https://hivehq.ai/newsletter] 👉 Want the system we use to scale? Start here: https://hivehq.ai [https://hivehq.ai] 👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales [https://meetings.hubspot.com/hivehq/sales]

How to Win TikTok Shop Deals For You Days 2026 (Full Playbook)

TikTok Shop Deals For You Days is one of the biggest sales events of the year—but most sellers start preparing too late. In this video, Fernando breaks down the exact playbook his team uses to prepare brands for Deals For You Days, including how to optimize GMV Max, increase content output, leverage TikTok-funded subsidies, and send the right signals to the algorithm before the event begins. If you're selling on TikTok Shop, this is the strategy you need to maximize traffic, conversions, and sales during the campaign. =============================== 🔗 LinkedIn: https://www.linkedin.com/in/fernandoc01/📘 Facebook: https://www.facebook.com/fernbabyfern/📷 Instagram: https://www.instagram.com/tiktokfernshop/🎤 Tiktok: https://www.tiktok.com/@tiktokfernshop===============================Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using.👉 Subscribe here: https://hivehq.ai/newsletter👉 Want the system we use to scale? Start here: https://hivehq.ai👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales

Everything I've Learnt Scaling Brands to $50M

In this video, I share 10 lessons from 12 years of building consumer brands and scaling a portfolio that's on track to do over $50M this year. ===============================🔗 LinkedIn: https://www.linkedin.com/in/fernandoc01/📘 Facebook: https://www.facebook.com/fernbabyfern/📷 Instagram: https://www.instagram.com/tiktokfernshop/🎤 Tiktok: https://www.tiktok.com/@tiktokfernshop===============================Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using.👉 Subscribe here: https://hivehq.ai/newsletter👉 Want the system we use to scale? Start here: https://hivehq.ai👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales

From aerospace at Boeing to generating over $2M on TikTok

🚀 In this episode of TikTok Shop Secrets, Fernando Campos sits down with Jared Mortenson — a former aerospace engineer who went from working at Boeing to building one of the most unique men’s apparel brands on TikTok Shop. Jared shares how Real Men Apparel scaled from $0 to: - $1M on Amazon in 11 months - $2M+ on TikTok Shop - Mostly through BRANDED LIVESTREAMS (not shoppable videos) We break down: 🔥 How branded TikTok lives actually work 🔥 TikTok Live algorithm secrets 🔥 Why comments matter more than likes 🔥 Flash sale strategies that drive GMV 🔥 Building a community-first brand with Reddit 🔥 Hiring and training live stream hosts 🔥 Why founders should go live themselves 🔥 The “bra cup sizing” system for men’s underwear 😂 🔥 How TikTok literally saved the business during a cash crunch If you sell on TikTok Shop, Amazon, or eCommerce in general, this episode is packed with tactical insights you probably haven’t heard before. =============================== 🔗 LinkedIn: https://www.linkedin.com/in/fernandoc01/ 📘 Facebook: https://www.facebook.com/fernbabyfern/ 📷 Instagram: https://www.instagram.com/tiktokfernshop/ 🎤 Tiktok: https://www.tiktok.com/@tiktokfernshop =============================== Want these insights weekly instead of hunting for them? Subscribe to our newsletter for real TikTok Shop breakdowns, benchmarks, and systems we’re actively using. 👉 Subscribe here: https://hivehq.ai/newsletter 👉 Want the system we use to scale? Start here: https://hivehq.ai 👉 Or want to schedule a demo with us? Book here: https://meetings.hubspot.com/hivehq/sales

How To Scale TikTok Shop To $100k/mo (after $40m generated)

Want to scale your brand with TikTok Shop? Work with my agency if you’re doing above $5m/year in total revenue with an established product: https://calendly.com/hivehq/email-intro [https://calendly.com/hivehq/email-intro] In this video, I break down the 3-layer TikTok Shop growth system we use to scale brands past $100K/month in GMV. I cover how to generate momentum on TikTok Shop, how to compound winning creator angles, how to scale with GMV Max ads, and the exact order of operations brands should follow to grow profitably. I also share real TikTok Shop data showing why older shoppable videos drive most sales and how brands can use affiliate creators, TikTok Shop ads, creator retainers, and viral product strategies to scale faster in 2026. Try HiveHQ free. The analytics platform built specifically for TikTok Shop sellers. Real-time profit tracking, SKU-level product analytics, CEO dashboard, customer insights, and creator intelligence in one dashboard.