Cover image of show Trade Secrets: From the Ground Up | Stories of Operators Who've Seen it All

Trade Secrets: From the Ground Up | Stories of Operators Who've Seen it All

Podcast by Avoca AI

English

Business

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About Trade Secrets: From the Ground Up | Stories of Operators Who've Seen it All

Some of the sharpest business operators in America run home services companies. They've scaled from one truck to hundreds. Navigated rollups, recessions, and three generations of technology shifts. Built and rebuilt teams of thousands. Trade Secrets: From the Ground Up is the podcast where Avoca co-founder Tyson Chen sits down with these operators and asks how they actually did it. The early bets that paid off. The decisions that didn't age well. The systems they wish they'd built sooner. New episodes bi-weekly.

All episodes

7 episodes

episode How to Grow a Company 150x | Call Dad artwork

How to Grow a Company 150x | Call Dad

A rude technician once showed up at Matt Pozda's house, told him to replace his entire AC system, and refused to explain why. That single bad service call is the reason Call Dad exists. Matt spent about a decade in investment banking before he bought a sub $1M HVAC company in 2017 for roughly $400K. This year it is on track for $60M. He joins Tyson Chen to walk through the whole climb: the company he bought that kept every customer record on whiteboards, the apprenticeship program he built from nothing, and the salmon colored shirts that became both a brand and a filter for who belongs on the team. It is a story about branding, culture, and betting on people long before it makes financial sense, from a founder who learned the trade from the ground up. What we get into: - The rude technician who accidentally created a $60M competitor - The "paperless" company that was really just a wall of whiteboards - How the salmon shirts turned into a hiring filter - "Dad U," and why Matt pays technicians to sit in a classroom- The marketing funnel behind the growth, from radio to door knocking - Betting on plumbing and the $250M goal in the Carolinas ⭐Connect with Us! ⭐ Tyson Chen on LinkedIn [https://www.linkedin.com/in/tysonchen17/] Matt Pozda on LinkedIn [https://www.linkedin.com/in/matt-pozda-0a73276/] Check Avoca out here [https://www.avoca.ai/]!

16 Jul 2026 - 1 h 2 min
episode From Two-Way Radios to AI Agents | Golden Rule artwork

From Two-Way Radios to AI Agents | Golden Rule

Tyson Chen sits down with Mark Paup, President of Golden Rule Plumbing, Heating, Cooling & Electrical to trace one of the most compelling origin stories in the trades. Mark bought a struggling Iowa plumbing company for $120K at 24 years old with no real plan and nearly lost everything in the first six months. He shares how early financial discipline, a timely pivot away from new construction before 2008, and a commitment to building systems over just building revenue helped him weather every downturn since. Now running a $40M operation with locations in Des Moines, Salt Lake City, and Omaha, Mark opens up about expanding into new markets, why he sees AI as the biggest opportunity in the trades right now, and how he is getting his entire team on board.

18 Jun 2026 - 54 min
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