Transforming Cities

On this episode, Chris and Michael DiMella delve into the world of boutique real estate development, discussing how smaller developers can effectively compete with larger institutional players. They explore the importance of differentiation, unique branding, and creating tailored experiences for residents. Through various examples, they illustrate how boutique buildings can thrive by focusing on thoughtful design and community engagement, rather than trying to replicate the amenities of larger complexes. The conversation emphasizes the need for developers to embrace their unique strengths and take calculated risks to achieve success in the market.

In this episode, Chris and Michael discuss the critical importance of branding in the real estate industry, emphasizing the need for differentiation and a comprehensive brand identity. They explore the common misconceptions surrounding logos and brands, the significance of naming with intention, and how effective branding can drive business success. The conversation highlights the necessity of aligning branding with architectural design and the overall experience of the property to create a compelling narrative that resonates with the target audience. The episode concludes with key takeaways for listeners to implement in their branding strategies. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - [https://transformingcities.io](https://transformingcities.io) Brought to you by Authentic and Charlesgate - [https://authenticff.com](https://authenticff.com) [https://www.charlesgate.com](https://www.charlesgate.com) © 2025 Authentic Form & Function and Charlesgate

On this episode of Empowered Returns, Tori and Mike discuss in depth how to set competitive condo prices without leaving money on the table. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2025 Authentic Form & Function and Charlesgate

On this episode of Empowered Returns, Mike and Tori welcome CHARLESGATE President of Property Management Todd Mikelonis to discuss the question: whoever wrote the rule on 95% occupancy, and how to create a strategy that leaves properties at capacity year-round. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2025 Authentic Form & Function and Charlesgate

On this episode of Real Wins, multifamily marketer Tori Lewandowski joins me while we break down the critical role of reputation scores in property visibility. We go beyond the basics and discuss real, actionable ways to build and maintain a stellar reputation—without relying on outdated, ineffective tactics in the age of AI. If you find this and our other episodes helpful, please like and subscribe on Youtube or your preferred podcast listening app! Get more education and insight like this at Transforming Cities - https://transformingcities.io Brought to you by Authentic and Charlesgate - https://authenticff.com https://www.charlesgate.com © 2024 Authentic Form & Function and Charlesgate