11 | Amplify What’s Working: Paid Ads With Jennifer Randall

12 | Scaling With Systems: Exploring What Goes On Behind the Scenes With Joe Naftal

Joe Naftal, second generation dance studio owner and serial entrepreneur, joins Kate for a discussion on what goes on behind the scenes of a successful dance studio. Joe and Kate cover everything from how to communicate with potential families, to unlocking exponential revenue with high retention, to scaling success with automation and systems. Follow along with Joe and his various projects at www.naftal.com [https://www.naftal.com/]. Join in on the six-week ditch the spreadsheets challenge here: https://dancestudioplaybook.com/spreadsheets-challenge [https://dancestudioplaybook.com/spreadsheets-challenge].

14 | Merch That’s Meaningful With Print-on-Demand Expert Amanda Hofman

Merch should be a fun, joyful, and meaningful way to build your studio's brand... but sometimes it can feel exhausting, wasteful, and logistically chaotic. In this episode, Kate interviews Merch Mentor Amanda Hofman to uncover how to be intentional about studio merch in a way that's sustainable when it comes to your time, finances, and the environment. Connect with Amanda here: https://gotomarket.studio/ https://www.instagram.com/gotomarketstudio/ https://www.linkedin.com/in/amandagoldfinehofman/ https://www.linkedin.com/company/go-to-market-custom-branded-merchandise/

13 | Build Trust Using Content With Dance Business Owner Isabel Ganovsky

Isabel Ganovsky, owner of Dance Studio Syllabus [https://dancestudiosyllabus.com/], joins Kate for a discussion about all things content marketing–what it is, how to use it, and what makes it fun for dancers! If you are ready to build trust, establish credibility, and grow your studio in an exponential way, this episode is for you. Learn more about Isabel and Dance Studio Syllabus at https://www.dancestudiosyllabus.com/ [https://www.dancestudiosyllabus.com/] or https://www.instagram.com/dancestudiosyllabus/ [https://www.instagram.com/dancestudiosyllabus/]. Link to FREE choreo planner here: https://www.dancestudiosyllabus.com/choreo-planner/ [https://www.dancestudiosyllabus.com/choreo-planner/].

11 | Amplify What’s Working: Paid Ads With Jennifer Randall

Jennifer Randall [https://thejenniferrandall.com/] joins Kate for a discussion on how to use paid ads to amplify what's working and to expand your studio's reach in your community. Among other topics, the two discuss the importance of metrics, consistency, and knowing your target audience. Discount code: DSPB20 Instagram: @thejenniferrandall [https://www.instagram.com/thejenniferrandall/] Website: https://thejenniferrandall.com/ [https://thejenniferrandall.com/]

10 | BONUS: Three Types of Dance Studio Owners

Getting to know your strength as a dance studio owner is an important key in growing your studio, easier and faster. Take the free dance studio owner personality test [https://studioownertype.scoreapp.com/] to find out if you are the Dweller, the Dreamer, or the Doer!