Episode III - The Brand New World

Episode VI - FAKE NEWS - A CREATOR OF BRAND DOPPELGANGER

Hi Everyone, welcome to my 6th episode on my amazon best-selling book “Troll proof branding in the age of doppelgänger”, available on amazon in paper book and kindle edition. In this episode, I will be discussing how fake news creates the brand doppelgänger and is a threat to brand reputation.

Episode V - Brand Strategies Gone Wrong!

Hi Everyone, welcome to my 5th episode on my amazon best selling book “Troll proof branding in the age of doppelgänger”. In this episode, I will be discussing various branding strategies and how they can succumb to their brand doppelgänger.

Episode IV - Culture Jamming – a creation of brand doppelgänger imagery

Hi Everyone, I Gaurav Sood author of my amazon best selling book “Troll proof branding in the age of doppelgängers” welcome you all to the 4th episode of my podcast. In this I will discuss the creation of brand doppelgänger through culture jamming. Past decade has witnessed, anti-brand activists have used culture jamming as a creative practice for creation of a brand’s doppelgänger image. The Oxford dictionary defines culture jamming as, “The practice of criticising and subverting advertising and consumerism in the mass media, by methods such as producing advertisements parodying those of global brands.” Microsoft, Starbucks, Maggie, McDonald, Indian Premier league, Donald Trump, Rahul Gandhi and Narender Modi all have faced consumer or public backlash by culture jamming by subverted and mocking of the corporate and political icons.

Episode III - The Brand New World

Hi Everyone, I Gaurav Sood, Welcome you all to the 3rd episode of my podcast on my amazon best selling book “Troll Proof branding in the age of doppelgangers”, published by sage publication. In this episode we will discover “How iconic brands are built” and how Internet & Technology has empowered the consumers

Episode II - The Monster Unleashed

Hi Everyone, welcome to the 2nd episode of my podcast on my amazon bestseller “Troll proof branding in the age of doppelgängers”. The book is available on amazon US, UK and India and also on flipkart and has a kindle edition too. In this Episode I would like to unleash the monstrous doppelgänger imagery and how it affects the brands reputation be it product or personality. I will be taking you through the introduction to the doppelgänger phenomenon through the lens of various brands like Narendra Modi, Rahul Gandhi, IPL, Starbucks and Nike.