Ep. 128: Raymund Sison on Breaking Silos Between Brands, Agencies, Data, Media, and Creative

Ep. 130: Is Your Brand Ready for AI?

Everyone's talking about AI. The problem is AI is not talking about you. But do you want it to? Are there consequences to being in or absent… * Generative Engine Optimization (GEO) – The practice of optimizing your brand so it gets cited or mentioned by AI tools like ChatGPT, Google AI Overviews, and other LLMs. It’s not just about ranking on search anymore—it’s about whether AI systems recognize and recommend your brand when users ask questions. * Domain Authority (DA) – A score that reflects how established and trustworthy your website is. TrueLogic’s research across 80 Philippine brands found it’s one of the strongest indicators of AI readiness—brands should hit a DA of at least 45 before pursuing AI optimization. * Brand Search Volume – How often people search for your brand by name. It turned out to be one of the highest-correlating factors to AI citation performance in TrueLogic’s study—brands need at least 4,000 monthly branded searches before AI optimization is likely to work in their favor. * Top Funnel Traffic – Visits to your homepage, branded pages, and blog content. These are the pages most likely to lose clicks when AI starts answering users’ questions directly—with TrueLogic’s data showing an average loss of 12% in branded traffic and up to 34% in informational traffic post-AI. * Structured Data – Code that helps AI understand the context of your content—whether it’s a product, a price, a location, or a service. It carries relatively little weight in traditional SEO, but Berns flags it as significantly more important for AI optimization because it gives LLMs the context they need to surface your brand accurately. To learn more about digital marketing, visit https://www.truelogic.com.ph/ [https://www.truelogic.com.ph/]. You may also visit our Facebook [https://www.facebook.com/TruelogicPH/], Twitter [https://twitter.com/TruelogicPH], Instagram [https://www.instagram.com/truelogicph/], YouTube [https://www.youtube.com/channel/UCjlbYJdkG_aQFSTorvlhg3Q], and LinkedIn [https://www.linkedin.com/company/truelogic-inc/] pages.

Ep. 128: Raymund Sison on Breaking Silos Between Brands, Agencies, Data, Media, and Creative

In this episode of Truelogic, we sit down with Raymund Sison, founder of Lennon Group and Chair for Digital Creativity at DMAP, to talk about one of the biggest shifts happening in marketing today: interoperability. As brands work with more agencies, vendors, platforms, tools, and internal teams, the challenge is no longer just creativity, media, SEO, data, or social. The real challenge is getting all of them to work together toward one clear brand experience. We discuss why marketing has become fragmented, how consumers only see one brand regardless of how many teams are behind it, and why collaboration between specialists may be the key to stronger campaigns, better execution, and bigger business impact. From Digicon to Nike, LBC, The One Club, agency partnerships, and the rise of specialists in the Philippines, this conversation explores what happens when brands, agencies, and vendors stop working like islands and start building together. A conversation on digital marketing, collaboration, agency partnerships, and the future of integrated brand experiences.

Ep. 127: The Real State of Social Commerce in the Philippines

Join Truelogic’s Managing Partner Bernard San Juan and Ayman Alih, Director of Beyond Impact powered by M-Commerce, as they unpack how social commerce is evolving in the Philippines, from buyer behavior and channel choices to live selling, checkout habits, and what it really takes for brands to succeed.

Ep. 126: Win Visibility in AI SEO: Be Citable, Not Just Rankable

Join Truelogic’s Managing Partner Bernard San Juan and Lead SEO & Digital Strategist Timo Uichico as they dive into how AI Overviews are changing search and what marketers can do now to stay visible and trusted.

Ep. 125: Planning to Win: Setting KPIs and Metrics for Your 2026 Marketing Strategy with Sheila Paul of Home Credit

Sheila Paul, CMO of Home Credit, joins Truelogic DX to reveal the KPIs that matter most for 2026 marketing. Discover why Filipino benchmarks, cart abandonment, and mobile-first habits are reshaping what brands should really track—beyond just clicks and likes. Learn which metrics actually move the needle for business growth, and how to focus your team on what counts.