22. How to sell more product at your salon

24. Cosmetology: How to make big money in a small town

Nathan shares insights on building a successful cosmetology career in small towns, pricing strategies, and the importance of profitability for generosity and growth. Get the complete guide on choosing a cosmetology school at the link below: https://www.avedaidaho.com/guide/ [https://www.avedaidaho.com/guide/] Contact Admissions to get your questions answered https://www.avedaidaho.com/contact/ [https://www.avedaidaho.com/contact/]

23. Why specializing is not a risk

In this episode, Nathan Shaw shares insights on how cosmetologists can adapt their skills to stay relevant in a constantly changing industry. From shifting specialties to stacking skills and embracing new trends, learn how to build a resilient and profitable career. 00:00 Introduction to Cosmetology Insights 01:01 The Importance of Specialization 03:16 Stacking Skills for Success 06:27 Mastering Cutting and Styling Techniques 10:11 Maximizing Profitability in Services 14:13 Finding Passion and Overcoming Boredom 16:05 The Power of Specialization in the Industry 18:22 Investing in Hands-On Education 20:26 Sharpening Your Skills for Career Growth Get the complete guide on choosing a cosmetology school at the link below: https://www.avedaidaho.com/guide/ [https://www.avedaidaho.com/guide/] Contact Admissions to get your questions answered https://www.avedaidaho.com/contact/ [https://www.avedaidaho.com/contact/]

22. How to sell more product at your salon

Nathan breaks down how to sell more product at your salon, how those sales impact profitability, and effective strategies for stylists to recommend and sell products naturally during client consultations. Get the complete guide on choosing a cosmetology school at the link below: https://www.avedaidaho.com/guide/ [https://www.avedaidaho.com/guide/] Contact Admissions to get your questions answered https://www.avedaidaho.com/contact/ [https://www.avedaidaho.com/contact/]

21. Should you keep or fire your MOST difficult clients?

Nathan shares practical strategies for managing difficult clients in the cosmetology industry. From setting clear expectations to handling complaints and boundary management, learn how to create a positive salon environment and protect your well-being. C.A.L.M. Framework C – Clarify Upfront (The Consultation): The strategy is to prevent client horror stories by using the consultation to set clear expectations upfront and avoid misunderstandings. A – Acknowledge & Listen (De-escalation Part 1): When a client is unhappy, do not get defensive or interrupt; let them vent completely and use your soft skills to validate their frustration. L – Lead with Solutions (De-escalation Part 2): Shift the energy away from emotional panic and pivot to professional problem-solving by keeping your voice calm and body language open, isolating the physical fix from the client's mood. M – Manage Boundaries (Knowing When to Part Ways): Recognize that some client relationships are structurally toxic, identify red flags like constant last-minute cancellations, and use a professional breakup script to release them cleanly. 01:01 Framework for Dealing with Difficult Clients 03:38 Acknowledge Client Concerns 09:59 Navigating Color Complaints 18:06 Managing Client Boundaries Resources Get the complete guide on choosing a cosmetology school at the link below: https://www.avedaidaho.com/guide/ [https://www.avedaidaho.com/guide/] Contact Admissions to get your questions answered https://www.avedaidaho.com/contact/ [https://www.avedaidaho.com/contact/]

20. When should you start your own salon?

In this episode, Nathan discusses the realities of opening a salon, covering financial considerations, planning, and leadership. He shares practical insights for aspiring salon owners to make informed decisions and avoid common pitfalls. Get the complete guide on choosing a cosmetology school at the link below: https://www.avedaidaho.com/guide/ [https://www.avedaidaho.com/guide/] Contact Admissions to get your questions answered https://www.avedaidaho.com/contact/ [https://www.avedaidaho.com/contact/] "Know your demographics and location impact" "You must have working capital for slow months" "Culture is based on shared core values" Chapters 00:00 Introduction to Cosmetology Insights 01:09 The Reality of Opening a Salon 07:13 Financial Considerations for Salon Owners 11:18 Creating a Business Plan 16:03 Building a Team and Salon Culture 22:40 Seeking Counsel Before Opening 25:07 Determining the Right Time to Open a Salon 27:24 Final Advice for Aspiring Salon Owners