Unjaded: Human Design for Intentional Entrepreneurs

If you knew $11.3 million was being spent online during a four-hour window, on one day of the year, would you want a piece of that pie? That’s what Black Friday looks like in today’s online world. In this episode of Unjaded, I’m sharing stats that will blow your mind about how much money changes hands during Black Friday and Cyber Monday—and how you can set yourself up to profit without burning yourself out. We’ll cover why mobile-ready offers are a must, how to get your services on your ideal clients’ shopping list before November, and creative ways to run Black Friday promotions that don’t have to mean deep discounts. Whether you’re brand new or seasoned, there’s room for you to use Black Friday to grow your business, your reach, and your revenue. What You’ll Learn in This Episode * Why Black Friday is like setting up a lemonade stand on the busiest highway (and how to claim some of that traffic) * The jaw-dropping stats from 2024: billions spent online, mobile vs. desktop trends, and how early buyers are planning * How to get your offers on your clients’ shopping lists before November 1st * Different ways to run a Black Friday sale (beyond just discounting) * Examples from my own business and my Designed to Profit members—what’s worked and what hasn’t * How to plan your event now so you avoid overwhelm and make sales with ease Links and Resources * Join us inside Designed to Profit — the live community where strategy meets your Human Design so you can build a sustainable business without burnout. * Black Friday Episode #1 on The Pulse on Human Design [https://bodygraph.com/podcast/preparing-for-black-friday/] * Black Friday Episode #2 on The Pulse on Human Design [https://bodygraph.com/podcast/creating-a-last-minute-black-friday-offer/]

It's said that we overestimate what we can do in a day and underestimate what we can do in a year. In this solo episode, I walk you through a grounded Q4 reset: how to debrief the year so far, choose your “big rock” for the quarter, align it with your Human Design, and set up simple systems so your business fuels your life (not the other way around). Even if you're resistant to planning in your business, you'll find juicy tidbits like: * A quick Year-to-Date/Q3 debrief process that actually keeps you on track. * The two lenses to review: tangible metrics and intangible feels * Questions to audit your revenue, offers, and delivery models * How Human Design (type, authority, profile, circuitry) should shape delivery * Why “every offer needs a message” and how to stop creating content to nowhere * The Big Rocks planning method for Q4 (and what my rocks are) * Building soft practices + nervous system support into your plan * Systems check: do your current ops/funnels hold the goal you’re setting? * Setting a simple revenue target (and pressure-free ways to use it) * Why Q4 can (and should) be your strongest quarter HIGHLIGHTS & PROMPTS * Start with numbers: What did you bring in (Q3 or YTD)? Which offers drove it? How were those offers delivered—and did you love that delivery? * Design-aligned delivery: Group vs. 1:1 isn’t a “should”—it’s Human Design circuitry. Where did you force formats that don’t suit your design? * Message before more: Map offers → messaging → content. Stop over-educating and start creating self-identifying content that leads somewhere. * Pick one Big Rock for Q4: Launch, fill X 1:1 spots, list growth, or a revenue milestone—then let every weekly task point at it. * Support yourself: What boundaries, rest, nature time, childcare, or meal help will keep you resourced for the quarter? Schedule it now. * Systems reality check: Do your site, funnels, email, and tracking support the result you want? If not, pause to shore them up. * Black Friday teaser: Traffic is highest in Q4; next week I’ll share practical Black Friday ideas you can actually build into your plan, should you wish. SURPRISE!! Want to do this in real time with me? I'm offering a live session [https://vickiedickson.thrivecart.com/make-q4-profitable---live-session/]inside the D2P community that I'd love to invite you to join us for. It's just $27 and will take you from throwing spaghetti at the wall, hoping it sticks, to planning your profitable Q4 - that won't break your life! Register here [https://vickiedickson.thrivecart.com/make-q4-profitable---live-session/] - https://vickiedickson.thrivecart.com/make-q4-profitable---live-session/ RESOURCES & LINKS * Design to Profit [https://www.vickiedickson.com/designed-to-profit]The community that offers strategy + support that meets your Human Design so you can build a sustainable business without breaking your life. https://www.vickiedickson.com/designed-to-profit * Connect on Instagram: @vickie.dickson [https://instagram.com/vickie.dickson] * Follow Unjaded when you're ready to build your business in alignment with your Human Design and REAL business strategies that work.

Launch Debrief: What Worked, What Didn’t, and What’s Next I’ve just wrapped the Content by Design [https://www.vickiedickson.com/content-by-design] launch and in true Unjaded style, I’m bringing you behind the curtain. This episode isn’t about polished numbers or sugar-coated wins — it’s about the real story of what worked, what didn’t, and how Human Design showed up every step of the way. Here’s what I’m unpacking: * Why my sacral keeps pulling me toward challenge launches (and why I keep defaulting to 3-day masterclasses) * How Meta’s AI ads and timing with big-name launches changed the ad game completely * The tough call to address heavy world events on Day 1 — and what that revealed about my audience * What it really looks like to honour (and sometimes ignore) being a 2/4 Emotional Manifesting Generator * The surprising VIP shift that had me lit up for 5 hours straight * Why buyer trust is at an all-time low — and why your real voice is more important than ever * What’s changing next for CBD and why this round is a rare small, intimate group If you’re building your business by Human Design, this episode will give you an honest look at how messy, magical, and experimental it can be to run launches while staying true to your energy. Links & Resources * Join Content by Design [https://www.vickiedickson.com/content-by-design] (cart open until Sept 29) * Grab the Masterclass Replays [https://vickiedickson.thrivecart.com/vip-messaging-masterclass-replay-pass/] ($22 lifetime access) * Design to Profit Membership [https://www.vickiedickson.com/designed-to-profit](48-hour promo)

Recorded from the cottage (hello, geese + dogs 🐾), Vickie shares a real-time riff from mid-launch about why your business is about money (and impact), why every offer needs its own message, and how leveraging your Human Design ends the cycle of tire-kickers and burnout. You’ll get a highlight reel from the recent masterclass (replays are available) and quick stories from Content by Design grads who stopped hiding, tightened their copy, and started calling in soul-fit clients - and how you can do this too! IN THIS EPISODE, VICKIE COVERS * The launch objection: “Why is it always about the money?”—and why resourcing yourself matters * The biggest reframe most entrepreneurs need: Offer → validate → message (not the other way around) * 3 content traps that push ideal clients away: (Purely educational posts that train people to DIY and hire someone else. Overstuffed posts (that are actually 5–10 posts in one) The “professional” mask that hides your humanity (and repels buyers) * Human Design lenses you can use now: profile line voice, Mercury flavour, openness that attracts, throat definition + consistency * Why writing well matters (copy foundations first; Human Design amplifies, it doesn’t rescue weak messaging) * Fast wins & grad stories (Projectors, Manifestors, MGs & Generators) applying their design to copy, websites, launches, and podcasts * A loving nudge if you’ve been “launch-to-launch adjacent” for months: free content won’t do the deep deconditioning of your voice. LINKS & RESOURCES 🔁 Masterclass Replays (lifetime access, ~$22): [https://vickiedickson.thrivecart.com/vip-messaging-masterclass-replay-pass/] Learn to leverage your Human Design in your messaging. https://vickiedickson.thrivecart.com/vip-messaging-masterclass-replay-pass/ ✨ Join Content by Design NOW [https://www.vickiedickson.com/content-by-design] Lifetime access plus access to future live rounds. Cart closes Thursday Sept 25 at midnight. https://www.vickiedickson.com/content-by-design Testimonials + Case Studies: Hear from real entrepreneurs with real results. [https://www.vickiedickson.com/testimonials] https://www.vickiedickson.com/testimonials

Want a sneak peak behind the curtain of Content by Design? What’s it really like inside? In this special episode of Unjaded, host Vickie Dickson sits down with five graduates of CBD, women who are out in the world doing incredible things and using their Human Design to transform the way they create content and run their businesses. You’ll hear from: * Chelsea Brady – 5/1 Emotional Manifesting Generator, soul-led brand strategist, and the creative force behind Vickie’s new website * Jahje Ives – 5/1 Emotional Manifestor, Human Design guide, artist, and creator of soul portraits * Kelly Slattery – 6/3 Emotional Manifesting Generator, creator of Human Design planners, guiding women to decode their design for prosperity * Yong Pratt – 4/6 Emotional Projector, body-based visibility and voice reclamation guide for women and mothers raising neurodivergent kids * Rachel Kelter – 2/4 Emotional Manifestor, nurse, speaker, and consultant blending healthcare with Human Design and Astrology Together, they share candid reflections on: * What their content and messaging looked like before CBD and the breakthroughs they’ve experienced since. * How learning to trust their Human Design shifted not just their content, but their confidence, businesses, and even parenting. * The power of community, collaboration, and returning to CBD for multiple live rounds. * Why the experience goes so much deeper than content strategy. It’s healing, liberating, and life-changing work around your voice If you’ve been on the fence about joining Content by Design, [https://www.vickiedickson.com/waitlist] this is your chance to hear directly from women who’ve lived it. No scripts, no filters—just the real, messy, magical truth of what happens when you align your content with your design. Resources & Links: * Register for the free 3 day Messaging Masterclass - you've got time to catch the replays! * Get on the Waitlist for CBD [https://www.vickiedickson.com/waitlist] - The doors open in a couple of days! * Connect with each of today’s guests via the links below Join the event of the season - the one that changes EVERYTHING in your business because you'll finally understand exactly how to speak so that your soul fit clients can hear you - and hire you! This only happens twice a year. It's FREE! It's 3 Days Live in the room with me showing you how to leverage your Human Design to bring your message to live so that you bring paying clients in with ease - and joy! Register here. [https://www.vickiedickson.com/live-masterclass-register] https://www.vickiedickson.com/live-masterclass-register [https://www.vickiedickson.com/live-masterclass-register] Connect with Jahje Ives @jahjeives and at www.jahjeives.com [http://www.jahjeives.com/] Connect with Chelsea Brady @ Connect with Kelly Slattery @humandesignwithkelly - Enjoy free shipping worldwide on your Human Design Planner here https://books.by/human-design-with-kelly [https://books.by/human-design-with-kelly] Connect with Yong Pratt @ Connect with Rachel Kelter @therachelkelter and at https://rachelkelter.com/