Victors in Grad School
Graduate school is often described as a journey—full of challenges, opportunities, and transformative experiences. In this episode of "Victors in Grad School," host Dr. Christopher Lewis [https://www.linkedin.com/in/drchristopherlewis/] sits down with Michael McGetrick [https://www.linkedin.com/in/michaelmcgetrick/], the co-founder of Spark451, to explore what it really takes to succeed in graduate education and beyond. Whether you're at the start of your academic path, mid-way through your studies, or reflecting on your professional future, you'll find Michael's story both inspiring and relatable. A Story of Growth, Change, and Connecting the Dots From his early days as an English and Studio Art major at Brooklyn College, Michael McGetrick recognized the value of pairing creativity with analytical thinking. The transition from traditional design to the digital age led him to realize the profound business impact of his work—a realization that inspired him to pursue graduate studies. By earning a Master's in Management at NYU Tandon School of Engineering, he intentionally sought to bridge creativity, data, and technology, setting the stage for a career at the intersection of these worlds. But the learning didn't stop there. Motivated by a desire for further growth and transformation, Michael McGetrick returned to earn an MBA. He credits this decision—and the people he met along the way—as a catalyst for founding successful companies like Spark451 and Element451. For Michael McGetrick, graduate school was about more than coursework; it was about building connections, embracing new challenges, and transforming into a leader capable of navigating today's fast-changing technological landscape. Balancing Life, Work, and Study One of the episode's resonant themes is balance. Michael McGetrick candidly discusses the realities of juggling academics, a demanding career, and family responsibilities. Whether it was studying alongside his wife or burning the midnight oil after his children went to bed, he emphasizes the importance of commitment, open communication, and finding excitement in the field you choose. Advice for Prospective Graduate Students If you're contemplating graduate school, Michael McGetrick urges you to stay curious, engage deeply with your professors and peers, and draw inspiration from cutting-edge ideas in your discipline. Graduate education, he notes, can truly be a lever for personal and professional transformation. Ready to be inspired by Michael's full journey and advice? Listen to the latest episode of "Victors in Grad School" and take the next step on your own graduate school adventure! TRANSCRIPT Dr. Christopher Lewis [00:00:01]: Welcome to Victors in Grad School, where we have conversations with students, alumni and experts about what it takes to find success in graduate school. Dr. Christopher Lewis [00:00:11]: Welcome back to Victors in Grad School. I'm your host, Dr. Christopher Lewis, Director of Graduate programs at the University of Michigan, Flint. Really excited to have you back again this week. You know, every week I love being able to be on this journey with you. And I call it a journey because it truly is a journey. No matter if you're at the very beginning, just starting to think about graduate school and maybe it's the right time, maybe it's not. Maybe you've put in that first application, maybe you've gotten accepted, maybe you're in graduate school no matter where you are. Dr. Christopher Lewis [00:00:41]: It is truly a journey because there are things that you can do along the way to be able to prepare yourself, but also to find success in that journey that you'll be on. Where you start may not be where you end up in regards to the through line of graduate school and into the careers that you want to go into, but that's why this podcast is here. This podcast is here to help you to be able to start seeing things in different ways, for you to be able to learn new things and to be able to see how others have been able to find success in their own journeys. That's why every week I bring you someone new individuals that have had graduate school experiences that may be like yours, but maybe very, very different than yours as well. The ultimate goal here is that you have an opportunity to be able to learn, to grow, and to take something out of every episode, whether it's one thing, whether it's 10 things. I want you to be able to have some tools for your toolbox that'll help you to be able to find success sooner. Today we got another great guest. Michael McGetrick is with us today and Michael is the co founder of Spark451. Dr. Christopher Lewis [00:01:51]: It is a company that works in higher education, working with different universities in higher education. We'll talk a little bit about that today, too, about how his own graduate school led him to what he's doing today. But I'm really excited to have him here and for him to share some of his own journey with you. Michael, thanks so much for being here today. Michael McGetrick [00:02:07]: Chris, it's a pleasure to be here. Thank you so much for inviting me. This is a topic that is very close to my heart. So excited for this conversation and to share some of my experience with your audience. So thank you so much for having me. Dr. Christopher Lewis [00:02:20]: Well, I really appreciate you being here. And I'm going to turn the clock back in time because I want to go way back. I want to go all the way back to when you were in that undergraduate space. And I know you did your undergraduate degree at Brooklyn College. You got a bachelor's degree in English and studio art and then you ended up leaving, going off and. But you continued your education in a number of different ways, whether it was through a formal graduate degree or other educational opportunities that allowed for you to be able to grow and learn. I wanted you to take me back to your days at Brooklyn College and talk to me about what lit that spark of continuing education and what made you decide when you first decided that you wanted to go and take that next step, take that next step in your education beyond the bachelor's that you wanted to do that. Michael McGetrick [00:03:10]: Well, it's a fairly interesting story. You've nailed correctly my history. I did go to Brooklyn College as a commuter. I majored in English. And did you Art with a focus on graphic design, which were two, I would say complimentary majors. To be able to communicate really well with the written word as well as using graphics and visuals. And that was like a nice complimentary skill set. A lot of, a lot of the world was changing at the time from manual paste ups. Michael McGetrick [00:03:41]: If anyone listening to this could have pictured and imagine there was. There was a time when any like communication that was put together was done with razor blades and glue and they would put paste up, you know, words and typography and paste up photos next to each other. Of course now it's done all with computer and it was transitioning literally at that moment when I was doing that work. So as much as the world is had multiple transition points, that was one of the big ones. And so with that developing skill, I was able to be walked into an ad agency in New York and to the studio by my professor, Professor Richard Navin. And he said, oh, this is McG, he's really good, you should hire him. And they hired me on the spot. And that was like a really nice thing for a professor to do for me and got me started in my career literally that way. Michael McGetrick [00:04:31]: So I spent quite a bit of time growing and learning. Advertising and technology was changing and certainly the web took off and websites were a big part of the work that I was doing. And I had this realization that being first focused on the craft design, storytelling, user experience. But over time I noticed something important, that the work I was doing wasn't just creative, it was really, really directly influencing Business outcomes, campaigns that sometimes would affect sales or if it was for a university, affect enrollments, websites that affected conversion rates, the sign decisions that impacted the revenue for the organizations that I was working with. And so that realization really shifted my perspective and I became less interested in just executing the work and more interested in understanding the systems that were underneath it, how the decisions were made, how these organizations were growing, and, you know, how data and technology, which were kind of like mysterious things to me but were becoming more tangible as I was using them, and how they shape the strategy of an organization. And that's really what led me to graduate school. To answer your question, I made this intentional decision to study management, but within an engineering school. I wanted to surround myself with a more quantitative, systems oriented approach to business because that's the kind of work I was doing, doing E commerce websites, selling things on the web, connecting to inventory systems. Michael McGetrick [00:05:59]: It wasn't just about leaving creativity behind, it was pairing it with something more analytical, with a lot of thinking and innovation behind it. And ultimately that combination really defines what I do today and my work in higher education, marketing, enrollment strategy. I'm constantly sitting on that intersection of creativity, data and technology. So whether it's building some digital campaigns, looking at student behavior, mapping out student journeys, or now working with AI driven engagement, you know, the goal is always the same, that I want creative thinking and measurable outcomes. I want those two things to intersect at all times. So in a lot of ways, graduate school gave me the tools to move upstream in the value chain, not just to create the work, but to help shape the strategy behind it. And that whole experience has been incredibly valuable, especially now as we go through another technological revolution where AI is reshaping how the institutions I work with connect with their customers, connect with their students. And I think that going forward from a graduate school perspective, there's going to be a lot of value for the listeners. Michael McGetrick [00:07:06]: Think about how they might want to bridge different interests of theirs. Creativity, technology, business thinking. You know, the people who can connect those things together in the AI age are the ones who are really going to be able to drive some impact. So I think it's an interesting story that's kind of my, my big picture of what drove me there. Dr. Christopher Lewis [00:07:22]: So talk to me a bit about. You're in New York, there's a lot of universities in the New York area. You ended up deciding to go to NYU Tandon School of Engineering, as you said, focusing on looking at management, but through a bit more of a technological lens. And I'm sure there were Other programs you probably could have chosen along the way. Talk to me about the process that you went through when you made that decision to go and get that first master's degree in management. What made you decide on nyu? Michael McGetrick [00:07:54]: Yeah, so I think I saw Steve Jobs give that commencement speech at Stanford about connecting the dots. And he basically laid out the story. It's, you know, he. He studied calligraphy at Reed College, which led him to value typography to be great on the Mac. And other things happened in his life that led to the path that led to Apple. And so I started thinking of, like, you know, hey, I've got sort of this. This technology movement that's happening, and I'm dealing bases and like, learning it on the fly and not really sure everything that's happening contextually with it and working with engineers and developers and business people. And so I said, you know, I feel like I'm on the technology side of business here. Michael McGetrick [00:08:38]: And so that's where I want to approach my graduate education. I think I need to be on the technology side of business. So I looked around and some schools have great business programs and some have great technology programs. And I said, I. I want a comb of both. And that's where a engineering school that had a management department was very attractive to me. And the fact that you can study with engineers was a big part of it. But I will say there was one thing that gave me pause, right? It's like, did I belong? I think a lot of your listeners might have that question, do I belong here? And also, I was coming back after being out of school for maybe eight years. Michael McGetrick [00:09:17]: And so I had left all my study habits behind. I had forgotten how to solve for X with math. And like, literally, I'm like, when started taking courses, had to, like, get some tutorials on algebra and. And lead everything leading up to calculus to reawaken my mind to remember the high school math I had taken. So those questions of will I belong in this organization? Will I belong in this school? They came up and, you know, ultimately I think, you know, you can find your place wherever you might wind up. You discover that you do belong if you put in the work and people appreciate that and. And a community gets formed. So I did wind up in the right place. Michael McGetrick [00:09:55]: And I think it worked out very well for me. And I apprec. Experience I had there. Dr. Christopher Lewis [00:10:00]: And you talked about the fact that it was about eight years from the point in which you got your bachelor's. It went to getting that master's degree, and then almost another Another five years down the road from there, you decided to go back again to get another Master's degree, also from nyu. And not everybody decides to make that choice to continue getting another degree after they get two degrees. Talk to me about that. And what made you decide that getting an MBA on top of your Ms. In was something that would help you to move further forward? Michael McGetrick [00:10:34]: Yeah, so I think that was sort of an existential moment. I was at a point in my career where I felt like I needed to take another leap. I was kind of doing the same thing for a while, running an agency and like kind of remaining in the same spot. It was going very well. But what was the next thing I wanted to hit career wise. So for me, I look to higher education for, as a transformation, a transformer, a catalyst. Right. I say, okay, like you want to become something new, you need to have different inputs. Michael McGetrick [00:11:08]: So for me, the MBA was an attractive program for a couple of reasons. First, it just so happened that if you had a Master's in management, they would transfer a certain number of credits into the MBA program, which was a very flexible, nice offering that they had. And second, it was a real kind of transformational time. Social media was taking off again, another technological revolution taking place. So there was good timing there, all the Web 2.0 stuff happening. So there was a convergence of factors. And then just the. There were a few professors there that I had become friendly with that were running the program and I just knew I wanted to be there with them. Michael McGetrick [00:11:50]: So all these things aligned to say, hey, this is a great idea. Let's, let's go into the MBA program at the NYU School of Engineering and see what happens. And if I were to continue, I'd say it was incredibly transformational. Once again, I happen to be in school with, with some really talented individuals in the program, people who are doing incredible things in their day to day work. It tended to be people who were a little bit older, like average age of 30 plus. And, and everybody was a successful professional in their own right. And so I got to meet and do projects with some great people and I took a course that was very transformational, a course in entrepreneurship with this professor named Bruce Niswander. And he was the head of the incubator at nyu and he was responsible for launching all sorts of companies. Michael McGetrick [00:12:42]: So he wasn't just a scholar, but he was an applied researcher, an applied professor, and he really practiced what he preached. So he had us create companies and come up with cash flow statements and he made it very tangible and real. And every part of the entrepreneurship process exposed to us from a person who practiced it. I happened to meet a classmate and become very close with him, a software engine engineer. His name was Artist Kadu. And we became really close and we had done a project together and we sort of, sort of say, hey, you know, we ever decided to start a company, we should do it together. And so that was sort of like the beginning of the idea of what eventually became Spark451, which is the company I founded with him and another NYU engineering grad named Steve Kersh. And it started in that classroom, you know, really from a vision of mutual ideas. Michael McGetrick [00:13:35]: Artis was a software engineer, and he had lots of ideas about higher education software, and I had ideas about higher education marketing. And Steve was higher education enrollment expert. And the three of us converged and formulated the idea to start Spark 51. And it was purely from that graduate experience that startup became a viable entity and led to another startup named element451, which is also an extremely successful company, and that artists eventually spun off and became the CEO of. Dr. Christopher Lewis [00:14:05]: So talk to me a little bit about what you learned in the program. You just talked about the connections that you made and how those connections led to two different companies that spun off from that education and those connections that you built in that education. And now that you look at the degrees that you did receive for yourself and you think back to what you learned in those degrees, how do you feel that the graduate degrees that you received prepared you for the work that you are still doing on a day to day basis? Michael McGetrick [00:14:39]: So I heard a great quote once that said, students learn from what they think and what they do, and only from what they think and what they do. And so the graduation I received, it had a lot of great subject matters that converged. But the thing that was transformational for me was I was purely liberal arts leading up to that points, right. I thought any problem could be solved by more messaging, more creativity, more marketing, more advertising. And I realized that there was so much to the equation by working in the field, but now actually sort of understanding it. And the course that really did it for me was managerial economics. The idea that you can model the future, right? And you can model any particular system in the world and create inputs that lead to outputs. And so you kind of start to connect the dots that any kind of business system has a whole series of inputs, and we learned mathematical equations from modeling them. Michael McGetrick [00:15:40]: And so it kind of brought all these disparate systems together and, and created this new shift in My mind and thinking that, yeah, you know, you can, you can manage these very large things by thinking about them from a system perspective, from a model perspective, and you can break them down into individual components and try to optimize them. And that became my, my way of thinking about managing organizations and, and managing systems and managing very complex projects that they're, you know, there are series of inputs and outputs and you can manage those inputs individually, you can delegate them individually, and that's the way large organizations work and trying to optimize them. All of the necessary data that has to come into those equations and all the statistical analysis that can be. Be applied across them and you learn these things across different classes in quantitative analysis and, and statistics. So like, I had this whole new tool set that was available to me to make me a much more effective professional. And these programs, I give them credit for transforming me, like literally changing who I was in the world to a new person. You can change someone or you can transform them. And I think the most valuable graduate programs create that sense of transformation that I. Michael McGetrick [00:17:02]: New person coming out of this. Maybe not a new person to the people that love you and your family and your, you know, your spouse, but certainly a new person as you show up in, in the world professionally. Dr. Christopher Lewis [00:17:14]: Just talked about your spouse or your family. And as you go through graduate school, there's a lot of balance that has to happen for you to be able to be successful as a student. But you're also wearing many hats as a professional, personally, with your family, friends, or others. Talk to me about balance for yourself. And how did you find that balance as you were going through graduate school that allowed for you to be able to find the success that you wanted in the experience that you went through? Michael McGetrick [00:17:44]: Yeah, well, I'm very glad you asked that. I have sort of a couple of different perspectives there. The first degree, I was a married man with no kids yet, so I felt like I was able to balance that by sitting at the table at night doing my reading with my wife next to me and going through the problems. Very large problem sets, sometimes operations management. You'd have like many, many pages of equations to solve and just like literally sharing with her what I was reading and going through and said Billy Joel song, tell her about it. That was sort of my, my approach to putting in time with her while actually doing studying, just making sure that she was involved in knowing what I was going through and what I was learning. And we'd have interesting conversations around it. And so it was fun. Michael McGetrick [00:18:31]: It's very fond Memory of those times in our first apart and going through large textbooks of manager economics and operations management. And then later when I got the MBA program, I had two children at the time and so that became even more difficult. But it was a matter of commitment to all the above and just you didn't want to do anything in half measures, right? So you want it to be continue your professional output, handle your work very well, your full time job, but also still be a great parent and still do excellent work in your MBA program and go all out. So that was my commitment to just go all out in all three. So cut back in a little sleep, Chris. But hit every project really hard. Fit, fit in everything I could. Putting in some late nights after the kids go to sleep to, to get it done. Michael McGetrick [00:19:16]: And just that commitment that you were building towards something that was leading toward a better future and better for these kids and for your spouse. So it was just a full commitment to it all and just, you know, maybe sharing that idea with your spouse that this is something you're committed to and you're going to give it your best on all fronts and if you fall on one of them, so be it. You'll make it on the next week and give it your best shot all the way through. Dr. Christopher Lewis [00:19:41]: Earlier you'd mentioned that when you went to graduate school the first time, it had been eight years. It was five years after that when you went to get that second master's degree. And whenever I talk to individuals about graduate school, there is a transition. There's a transition going from one, one type of degree to another type of degree, going from bachelor's to master's. You went from a very different type of bachelor's degree into a master's degree in a completely different type of area. And there is a transition that you go through in from one degree to the next and understanding expectations and learning what you need to do to be able to be successful. Take me back and talk to me a little bit about those things that you had to do as you were transitioning into graduate school and figuring out the, just that beginning part of it, but also as you were going through those graduate school experiences, what you had to do to again find success as you were going through that journey. Michael McGetrick [00:20:35]: Yeah, reflecting back on it, it was a fairly rough transition in the first semester, just getting back into reading and assignments and, and as I mentioned before, doing things mathematically, solving, solving math problems again. Ah, I thought, I put this aside and thought I got past all this, but here I am again doing it. So yeah, that was a fairly rough transition and certainly I needed to get back on the path. And the other was, it was a new vocabulary. And I, you know, whatever, whatever area of study you pursue, there's always going to be that set of vocabulary that you need to become comfortable with. And so I think the, the program did a great job by forcing us to make multiple presentations to the class. So you had to prepare, you had to deliver the presentation, use the words, talk about it, use the vocabulary. And so, so after that initial, rough start of getting in and dealing with this new set of vocabulary, and again, a lot of the things were engineering project management, for example, the engineers seem to have a much better handle on it than I did and, and was taught in a very engineering type way and, and taught in the context of construction and civil engineering projects, which were completely foreign to me. Michael McGetrick [00:21:54]: But you dig in, you ask questions, you work in teams, you engage your classmates. And, and I think that's another part of the graduate experience that enriches your experiences, just working with diverse teams and groups of people who have different experiences and share that so you can learn as much from your classmates as you can from your professors. Dr. Christopher Lewis [00:22:15]: Speaking of professors, I know that you also are an adjunct faculty member at a couple different institutions and you've taught classes along the way. So you're interacting with students at different points in their own careers and talking to them about the journeys that they're on. Talk to me about the learning that you have there and the conversations that you've had with students. And what do you tell students now as they may come to you and talk to you about graduate school or future education for themselves? Michael McGetrick [00:22:44]: First of all, teaching as an adjunct was something that I started out doing to make some extra money to help with the mortgage payments, to help with the rent. And I've continued to do it to this day because it's become a, you know, a passion project. Right. Like I think most adjuncts at some of these professional schools are, you know, just do it because they love the experience, they love working with students, and they love the type of interaction and engagement that we get and sharing our professional experience with the next generation. And that's what it's become for me. So, you know, I think of graduate education as, on a couple of ways when I'm, when I'm advising students. Like, I think first that if you're going to go right after undergrad, like you've had all these different variety of courses you've had to take, you might have a core curriculum at your College, you may have your major, you may have a second major, you may have a minor. So you have all these really different types of courses along with your major. Michael McGetrick [00:23:39]: And as you become a senior from junior into senior year, you start really understanding that vocabulary. You're starting to really get into the groove of that particular field. And so you have this incredible momentum that you could carry directly into a graduate program that will lead to your success in that graduate program. So I think that's one advantage of going into a master's program right out of undergrad is like you're just ear in the groove, you'll get it done on, you'll accelerate your learning and you can just sort of truly become a master of that field. And that's one way of looking at it. The other is I did appreciate for business education, I think you really should hold off a couple years and work for a few years. If you're going to get a master's in business or an mba, I think it's much more valuable to go out and get a few years of experience and then really you'll appreciate and apply the learning much more rapidly if you have some business context, a few years of experience. So that's why the best MBA program programs require that. Michael McGetrick [00:24:36]: In addition, they want to, they want to have better starting salaries for their graduates, you know, self serving in that. But I think it's, it served the students well to just have that contextual business experience. And then finally I think graduate education can be that transformative experience to change you from one thing to another. And if you're looking for a change in career, if you're looking to enter a different field, if you felt like your undergraduate major was something that isn't going to connect you directly to a career, I think a master's program can be that catalyst to connect you to a whole new career. And there are so many programs that do that. So no matter what your undergraduate program is, if you feel you wasted your money, if you feel like you wasted your time, you can find a graduate program out there that will connect you into a lucrative, high paying career. The, the possibilities are infinite and out there. So definitely think about graduate education as that, that lever to trans that career switch, if you will. Michael McGetrick [00:25:35]: No doubt about it. Dr. Christopher Lewis [00:25:35]: And I guess finally as you look back at your own graduate experiences or graduate school experiences and you're talking to individuals that are thinking about graduate school, whether it be in business, in technology, in whatever area it might be, what are some tips that you might offer others considering graduate education that would Help them find success sooner. Michael McGetrick [00:25:57]: When I think about my own experience, I feel like I was super excited about the graduate program I was going to undertake. And I had read a few business books that got me excited and sort of connected to the narrative of business. And so if I were going to give some quick advice to someone who was looking for launching their success, I would just say, you know, make sure you're up to speed on the latest thinking in your field. Make sure you're. Before you start the program, read some of the more interesting literature that is in your field. Tap into the, let's say, the strongest, most appreciated minds in your field and read their books, read their literature, read their articles to get you excited about what's happening in the field and what's going to learn. Because I think excitement and enthusiasm are the things that are going to lead to your success. And that is going to be something that sustains you when the work gets hard, when you have other obligations in life and it might be easy to take a semester off. Michael McGetrick [00:27:08]: So just try to maintain that excitement and enthusiasm about the program you're going to undertake. Second, your professors are there because they have a passion for what they do. They are dedicated to your success. They've devoted their lives and their careers to produce successful students, and ultimately that's what they want. While they give you hard work and hard assignments and hard projects to do, do they do ultimately want your success. So tap into their capabilities. Tap into them as a resource. They don't want you to fail. Michael McGetrick [00:27:40]: They want you to succeed in a big way. And furthermore, they can have incredible networks that can connect you to opportunities that you may not think are out there, whether professional connections, research, so on and so forth. And I would say, you know, getting involved at the graduate level, making, making friends, making connections. If you do an online program, there's still community to be had. If you're on campus, make sure you're taking the time to not just go to class and do the work, but to really engage with your fellow students and build connections that are going to be there for life as they have been for me. So get that sustaining interest and excitement about the program, tap into your professors and that and build your community in whatever form that takes, whether on campus or online. And I think you're going to have an amazing time in a graduate program. Dr. Christopher Lewis [00:28:33]: Well, Michael, I just want to say thank you. Thank you for sharing your journey today. And I know it's not over, your journey continues. But I truly appreciate you sharing all of this today and the things that you've learned along the way, and I wish you all the best. Michael McGetrick [00:28:47]: Thank you Chris. It's been a pleasure and good luck to everyone out there. Dr. Christopher Lewis [00:28:50]: The University of Michigan Flint has a full array of master's and doctorate programs if you are interested in continuing continuing your education. Whether you're looking for in person or online learning options, the University of Michigan Flint has programs that will meet your needs. For more information on any of our graduate programs, visit umflint.edu/graduateprograms [umflint.edu/graduateprograms] to find out more. Thanks again for spending time with me as you prepare to be a victor in grad school. I look forward to speaking with you again soon as we embark together together on your graduate school journey. If you have any questions or want to reach out, email me at flintgradoffice@umflint.edu [flintgradoffice@umflint.edu].
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