We Can Do It Women
Dotty Scott built her business the same way she learned to run a farm as a child — through discipline, consistency, and showing up even when it was uncomfortable. As a committed introvert, she knows firsthand how paralyzing the online world can feel. So when she launched her web design and digital strategy business, she made herself a promise: one video per week for one year, no matter what. She kept that promise for two years. The result? Strangers at networking events started approaching her as if they already knew her — because they did. They had watched her videos. The introvert who used to stand against the wall at chamber meetings suddenly had people walking across the room to start conversations. That experience shaped how Dotty coaches her own clients. She teaches business owners to repurpose everything — turning one piece of content into multiple formats across multiple platforms, testing what gets traction, and leaning into what works. Her advice for time-strapped solopreneurs: stop trying to be everywhere. Figure out where your audience actually is, then show up there consistently. And always start by Googling yourself. Most people are shocked — either by what appears, or by what doesn't. Then Google your top competitor and look at every directory, listing, and platform where they appear that you don't. That gap is your to-do list. On reviews, Dotty is refreshingly counterintuitive. A perfect 5.0 rating is a red flag to savvy consumers — it signals manipulation. A 4.5 tells the truth: this person deals with real clients, and when something goes wrong, they respond with integrity. Her advice is to claim your Google Business Profile (it's free and always has been), welcome the occasional imperfect review, and use your response to that review to demonstrate exactly how you handle adversity. That response is often the deciding factor for a potential new client. As for AI, Dotty's message is simple: it's not coming for your job. It's coming to give you your Fridays back. She tests tools so her clients don't have to, filtering out the junk and sharing only what genuinely moves the needle. The result? She now takes every Friday and Monday off during Washington summers, running her entire business in three days a week — and her clients are experiencing similarly expanded freedom. About Dotty Scott Dotty Scott is the founder of Premium Websites and a 20-year veteran of digital strategy for solopreneurs and small business owners. An introvert who built a thriving business in male-dominated industries, Dotty specializes in taking clients from invisible to invincible online — through websites, video, SEO, content repurposing, and curated AI tools. She is a teacher at heart who has been where her clients are, and that shared experience is exactly why they stay. Connect with Dotty Scott * Website: premiumwebsites.net (schedule a Zoom call directly from the site) Resources * WeCanDoItWomen.com — join the community If Dotty's story gave you one thing you're going to do differently this week — even just Googling your own name — then share this episode with a woman in business who needs to hear it. And a quick 5-star review on Apple Podcasts goes a long way toward helping more women find this show. We're grateful you're here.
20 episodes
Comments
0Be the first to comment
Sign up now and become a member of the We Can Do It Women community!