The Secret Strategy Behind Cities Attracting Big Business

The Secret Strategy Behind Cities Attracting Big Business

Marketing a place is a whole different game—where the stakes are higher, the audiences are broader, and the margin for error is slim. In this episode of What’s the Point Podcast, we sit down with Eileen Gonzales, Marketing & Communications Director at the Allen Economic Development Corporation, to break down what it really takes to align marketing with organizational strategy, build partnerships that drive ROI, and create customer experiences that foster long-term loyalty. From navigating tight budgets to protecting brand reputation during challenging moments, Eileen shares practical insights on leading with clarity, communicating with confidence, and delivering results that matter. This conversation is for marketers, city leaders, and business professionals looking to make a measurable impact—without losing sight of the bigger picture.

The Brutal Truth About Brand Building in 2026

Brand building in 2026 isn’t about louder ads, more content, or chasing every new platform, it’s about clarity, consistency, and execution at speed.   In this episode of What’s the Point Podcast, we sit down with Brandon Gabay, VP of Marketing at Batbox, to unpack the real, unfiltered truth behind building a modern brand. From leading a high-growth brand with a lean team to using social media, AI, and trend awareness without losing authenticity, Brandon shares what actually works, and what most brands are getting wrong. This conversation is for founders, marketers, and business owners who want to stop guessing and start building a brand that lasts. Subscribe & Follow Us:    Instagram - https://www.instagram.com/thepointgroup/ [https://www.instagram.com/thepointgroup/] LinkedIn - https://www.linkedin.com/company/the-point-group/ [https://www.linkedin.com/company/the-point-group/] Facebook - https://www.facebook.com/ThePointGroup [https://www.facebook.com/ThePointGroup] Website - https://thepointgroup.com/ [https://thepointgroup.com/]

The Rise of In-House Marketing: Why Companies Still Need Strategic Agency

In this episode of What’s The Point Podcast, we sit down with J Frederick, Executive Creative Director at Point, to explore how the marketing landscape is shifting as more companies invest in building in-house teams. While this move offers speed and brand alignment, it can also bring challenges in bandwidth, perspective, and specialized expertise. J shares insights on why the smartest brands aren’t choosing either/or between in-house teams and agencies but instead are creating powerful partnerships that bring the best of both worlds. We’ll dive into how agencies can serve as true strategic partners, providing fresh creative thinking, scalable resources, and the outside perspective that keeps campaigns innovative and effective. Whether you’re leading an internal marketing department, considering expanding your in-house capabilities, or looking for ways to get more out of your agency relationships, this conversation will give you practical strategies to strengthen your approach. Subscribe & Follow Us: Instagram - https://www.instagram.com/thepointgroup/ [https://www.instagram.com/thepointgroup/] LinkedIn - https://www.linkedin.com/company/the-point-group/ [https://www.linkedin.com/company/the-point-group/] Facebook - https://www.facebook.com/ThePointGroup [https://www.facebook.com/ThePointGroup] Website - https://thepointgroup.com/ [https://thepointgroup.com/]

Building Real Connection on Social Media

In this episode of What’s The Point Podcast, we talk with Ryan Mainville, Senior Social Media Manager at Point, about what it really takes for brands to win on social today. Ryan approaches social media as more than just posts and metrics—it’s a powerful channel for authentic storytelling and creating real connections with audiences. Before joining Point, Ryan honed his skills as part of the New York Knicks’ social squad, and now he brings that same creativity, strategy, and energy to helping brands stand out in an increasingly crowded digital landscape. Fueled by passion (and plenty of coffee), Ryan shares his perspective on how brands can shift away from chasing quick wins and instead invest in strategies that create lasting impact. Subscribe & Follow Us: Instagram - https://www.instagram.com/thepointgroup/ [https://www.instagram.com/thepointgroup/] LinkedIn - https://www.linkedin.com/company/the-point-group/ [https://www.linkedin.com/company/the-point-group/] Facebook - https://www.facebook.com/ThePointGroup [https://www.facebook.com/ThePointGroup] Website - https://thepointgroup.com/ [https://thepointgroup.com/]

The Evolution of Loyalty Programs: Creating Value Beyond Points

In this episode of What’s The Point Podcast, we sit down with Jen Bedford, SVP of Client Services, to explore the ever-changing landscape of loyalty programs and what it takes to build true, lasting customer relationships in today’s competitive market. With deep experience across loyalty, CRM, analytics, and business transformation, Jennifer brings a unique perspective on how brands can design loyalty programs that go far beyond discounts and points—programs that drive meaningful engagement, incremental value, and long-term customer advocacy. Subscribe & Follow Us: Instagram - https://www.instagram.com/thepointgroup/ [https://www.instagram.com/thepointgroup/] LinkedIn - https://www.linkedin.com/company/the-point-group/ [https://www.linkedin.com/company/the-point-group/] Facebook - https://www.facebook.com/ThePointGroup [https://www.facebook.com/ThePointGroup] Website - https://thepointgroup.com/ [https://thepointgroup.com/]