What's Your Problem? with Kevin Popović

When Efficiency Starts Costing You Connection

2 min · 28 mei 2026
aflevering When Efficiency Starts Costing You Connection artwork

Beschrijving

Businesses are automating everything: communication, workflows, customer service, onboarding, meetings, even creativity. The intention is good: move faster, reduce friction, and improve efficiency. But what happens when a company becomes so optimized that it no longer feels human? In this episode of What’s Your Problem?, Kevin Popović explores the hidden cost of over-optimization and why some businesses are unintentionally removing the very moments that create trust, culture, and connection. This conversation isn’t anti-technology. It’s about intentional leadership in an era where authentic human experiences are becoming increasingly valuable. Topics include: • Why efficiency and effectiveness are not the same thing • The danger of optimizing away connection • How automation can weaken culture without leaders realizing it • Why “friction” is sometimes where trust is built • The business advantage of staying human If your company feels faster but less connected, this episode is for you.

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