The Intersection of Running and Culture: w/Keith Hioco Founder of Eat Dust

WESTERN STATES OVERREACTIONS

WHAT DID WE JUST WITNESS AT WESTERN STATES? I had to share my raw, emotional reactions and overreactions to Western States, analyzing race results, weather impact, athlete performances, and future implications for trail running. Is Puppi the most insufferable trail runner? Hans vs Puppi is the Jim vs Kilian rivalry we never got? Did Jim's legacy just get erased? Will a female run Sub-14? What Ryan Montgomery just accomplished - in any other sport would raise legitimacy doubts?

Western States 100 - Who Needs a Win Most, Sub-14 and More

Unpacking what I think are interesting topics and hot takes about the 2026 Western States 100: Western States 2026: The Race for the Record Why Jim Walmsley's Dominance Might End This Year Jim Walmsley's race strategy and aid station efficiency could be pivotal. Western States' course record has stood since 2019 despite advancements. Weather conditions and crew optimization are key factors in record-breaking attempts. Athletes like Killian Jornet, Hans Troyer and Hayden Hawks are motivated by legacy and career-defining wins. Western States has the potential to reach a broader audience through compelling stories.

How Ultra Running Opens Doors w/Zach Bitter America Record Holder

In this episode I sat down with Zach Bitter, a record-holding ultramarathon runner and podcast host of Human Performance Outliers, shares insights on training, race strategy, the evolving landscape of ultra running, and how to grow the sport through media and community engagement. We dig into topical cooling, Zach has ran, won and set course records at Javelina Jundred 100 miler and brings his experience/wisdom to the conversation. IMO Zach is largely under appreciated for his ambassadorship of ultra running as a professional runner. He has been a guest on Joe Rogan, Lex Fridman, Nick Bare, Mark Bell and Bert Kreister podcast.

Trail Running Drama, Brutality vs Performance, Prize Money and Content Creation for Fan Engagement - w/Ben Thomas

In this entertaining and spirited conversation, Ben Thomas shares his unique perspective on ultra running, content creation, and innovative race formats. We explore how the sport can evolve through better storytelling, broadcast strategies, and capturing the brutal essence of ultra races. A must-listen for fans and newcomers alike, aiming to deepen understanding and excitement around ultrarunning. This episode dives into the future of trail running, exploring how prize money, media, athlete branding, and race formats can revolutionize the sport. Ben discusses the importance of accessibility, storytelling, and stunt content to engage a broader audience and elevate the sport's profile.

UTMB>HOKA>Western States, Running Rut and Finding Passion

In this episode, we explore the complexities of ultra running, sponsorship ethics, the centralization of power in the sport, and strategies to overcome training ruts. I shares my personal insights, industry debates, and future plans to enhance the community experience. Wolfie's World Website - under construction Coaching...coming soon? maybe. Zach Bitter - Human Performance Outliers Podcast Joe Corcione - Everyday Ultra Podcast keywords ultra running, sponsorship ethics, Western States, Hoka, training rut, sport centralization, motivation, community, coaching, spontaneity