AI in Marketing: When do we need a human's touch?

Heels, Handshakes and Horsepower: getting behind the wheel

This episode, Erin is joined by Yin Noe is the COO at RankBee.ai, and Sam Ward, Commercial Director at VansDirect. The episode reflects on everything from driving vans in heels and navigating electric vehicle realities, to the importance of trust, relationships and cultural understanding in a global industry. This is an Autotrader [https://www.autotrader.co.uk] podcast

Data rich but information poor: how can AI help auto?

This weeks episode of Women in the driving seat, the Autotrader podcast that shares both the personal and professional lives of women in the auto industry features  Harvey, Chief Revenue Officer at Keyloop and Farzana Kosar, Director of Pricing and FP&A here at Autotrader. This episode zeroed in on AI’s place in automotive, and how the industry is sitting on a treasure chest of unused data that can be optimised. We also considered alternate routes to success in finance and accounting outside of going to university, reflecting on how times have changed.This is an Autotrader [https://www.autotrader.co.uk/] Podcast

Net zero: can batteries re-industrialise Britain?

This episode of Women in the driving seat, the Autotrader podcast that shares both the personal and professional lives of women in the auto industry features  Prof. Isobel Sheldon OBE DSc (h.c) the Global CEO of Western CAM Inc and Valerie Jamieson, Development manager at The Fusion Cluster. This episode explores the future of energy and technology, with a particular focus on the UK and what we’re doing as a country to achieve net zero – and the steps needed to get there. We discussed environment, and where the most advantageous place to make materials is - especially if it’s an energy intense process. This is an Autotrader podcast

Shaping automotive: what’s the role of the CBI?

This episode features Rain Newton-Smith, Chief Executive of the Confederation of British Industry. Rain explains the way in which the CBI bridges the gap between politicians and business owners, exploring how their goals differ from each other as well as where they align.Our guest also discusses the automotive industry, the challenges facing the sector and its decarbonisation progress so far.

AI in Marketing: When do we need a human's touch?

Episode 25 of Women in the driving seat, the Autotrader podcast that shares both the personal and professional lives of women in the auto industry features  Kim Costello, Chief Marketing Officer at Pinewood AI, and Elena Vasciminno, Head of Marketing at Leapmotor UK. This episode delves into the transformative impact of AI on marketing, highlighting its innovative capabilities while acknowledging that human perspective and creativity cannot be replicated.