Won't Fix
Assaf Kipnis spent years hunting financially motivated bad actors on Meta's e-crime team and in Google's Ads Trust & Safety org. He now runs KTLYST Labs, where he's building the threat intelligence tooling he always wished existed inside big platforms. We get into the practical realities of scam fighting — what's actually changed in the AI era, what hasn't, and why so much of the industry's effort gets aimed at the wrong targets. About the guest: Assaf Kipnis is the founder of KTLYST Labs. Previously: Meta e-crime, Google Ads Trust & Safety, ElevenLabs, LinkedIn threat intel. What We Cover: * Why AI isn't reinventing scams — it's just adding a more convincing final layer to playbooks that have existed for years. * The asymmetry problem: bad actors run conferences, sell each other tools, and share playbooks on Telegram, while defenders can't share findings across teams at the same company. * A case study in what actually works — how changing product, policy, and operations together pushed a misinformation-for-profit ring off the platform in a week. * Why "accounts taken down" is a near-useless metric, and the "learned futility" it creates inside big trust & safety orgs. * The Swiss cheese model of abuse prevention, and why chasing a single silver-bullet solution keeps companies chasing their tail. * Where regulation has teeth (banking) and where it's mostly performative (social media), plus the cross-platform gap no one is addressing. * How AI is changing investigative work — compressing a week of open-source research into two hours — and why that makes entry-level talent pipelines a real concern. Episode Highlights: 00:00 Intro 01:06 Professional Background and Career Journey 03:47 AI's Role in Scaling Rather Than Changing Scams 07:05 Adversary Collaboration vs. Defender Silos 09:02 The Frame Rate Discovery Example 10:26 KTLYST Labs and Operationalizing Threat Intelligence 12:40 AI's Impact on Investigation Work 15:15 Career Entry Points and AI's Impact on Junior Roles 20:38 The NextTag Affiliate Program Attack 23:00 The Misinformation Campaign Investigation 27:52 The Limitations of Location-Based Solutions 30:30 The Futility of Single-Solution Thinking 33:47 The Reality of Platform Defense Goals 34:50 Government Regulation and Enforcement Challenges 40:31 The Problem with Takedown Metrics Links: Assaf Kipnis [https://assafkipnis.substack.com/] KTLYST Labs [https://www.ktlystlabs.com/] Rob Leathern [https://www.linkedin.com/in/leathern/]
5 episodios
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