YachtWay Podcast

The Design Secret of Axopar: Jan-Erik Viitala & the Adventure Revolution

15 min · 27. jan. 2026
episode The Design Secret of Axopar: Jan-Erik Viitala & the Adventure Revolution cover

Description

Find Yachts for Sale on YachtWay.com [http://YachtWay.com] What does it take to create a brand that doesn't just sell boats, but defines an entire category? Most see Axopar as the ultimate "adventure machine," but few understand the relentless obsession with design and the Finnish grit required to disrupt the status quo. In this episode of the YachtWay Podcast, we sit down with Jan-Erik Viitala, the visionary founder of Axopar. Jan-Erik pulls back the curtain on the "design secret" behind the brand - from sketching the new 38 to why they choose to launch their boats in the freezing Finnish ice. We dive into the "Axoparian" lifestyle, the influence of customer feedback on the latest models, and the future of exploration on the water. Whether you're an adventure seeker or a design enthusiast, this is your masterclass in the mindset of the man who turned boating into a global movement.

Comments

0

Be the first to comment

Sign up now and become a member of the YachtWay Podcast community!

Get Started

1 month for 9 kr.

Then 99 kr. / month · Cancel anytime.

  • Podcasts kun på Podimo
  • 20 lydbogstimer pr. måned
  • Gratis podcasts

All episodes

10 episodes

episode Inside the Mind of a Superyacht Innovator. Lukasz Opalinski, founder of Opalinski Design House. artwork

Inside the Mind of a Superyacht Innovator. Lukasz Opalinski, founder of Opalinski Design House.

In this episode of the YachtWay Podcast, we sit down with yacht designer Lukasz Opalinski, founder of Opalinski Design House, an award-winning studio known for redefining modern yacht design through innovation and forward-thinking concepts. We dive deep into Lukasz's journey, from his early passion for life on the water to becoming a visionary force shaping the future of superyachts. Lukasz shares how his ideas evolved from rethinking personal watercraft to pioneering concepts like the side terrace and the rotational transom, innovations that have set new standards across the industry. He opens up about what truly makes great yacht design timeless, why exterior and interior must evolve together, and how modern owners are demanding smarter, more dynamic spaces that reflect the way they actually live. If you want to understand the creativity, engineering logic, and obsession with function behind the next generation of yachting, this is a conversation you can't miss. Yachts for Sale on YachtWay.com

3. juni 202650 min