The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] Ever feel like someone’s about to “find you out”? In this episode of The Studio CEO Podcast, we're talking about the sneaky voice of imposter syndrome that shows up even after you’ve built the business, filled your classes, or hit six figures. And I share the exact moment I realized how success can still trigger that quiet fear of being “a fraud.” You’ll learn why our brains are wired to doubt ourselves, how to spot the subtle ways imposter syndrome hides in your thoughts (“I only sold out because …”), and a simple framework to retrain your mind toward confidence and ownership. If you’ve ever minimized your accomplishments or felt like you “just got lucky,” this episode will give you the tools to recognize that voice, rewrite it, and keep climbing. Key Takeaways 1. Imposter syndrome isn’t proof you’re failing, it’s proof you’re human. 2. Awareness through meditation gives distance from false thoughts. 3. The Thought Ladder helps you replace “I’m not enough” with beliefs that serve you. CTA Sign up for my free 3 Marketing Mistakes Workshop at the link below and shift the way you approach marketing in your business! Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] In this episode of the Studio CEO podcast, host Jackie Murphy sits down with Alona Orofino, founder of Orofino Wellness, a thriving Pilates and nutrition studio in Fredericksburg, Virginia. Discover how Alana went from managing a restaurant to building a sold-out Pilates studio across two locations while integrating nutritional coaching and intuitive eating principles. Discover how Alona built a loyal community in a town of 30,000 and scaled to two studio locations with a strong leadership team. After generating $13,000 in her first three days of launching a campaign within 30 days of coaching, Alona focused on sustainable growth through systems and team building. This episode is packed with actionable insights on hiring full-time staff, building leaders who can run your business without you, paying your team well while maintaining profit margins, and successfully integrating nutrition services into your studio offerings. What You'll Learn: * How to know when it's the right time to open a studio (even in a smaller market) * Why recruiting instructors should be treated like recruiting clients * How to hire full-time staff and pay them well without sacrificing profit * Strategies for building a team that can run your business without you * The power of starting with free classes to build value and community * Why integrating nutrition with movement is the future of wellness studios * How to create a sales culture where team members feel empowered, not pushy About Alona: Alona Orofino is the founder of Orofino Wellness, a Pilates and nutrition studio operating out of two locations in Fredericksburg, Virginia. As both a certified Pilates instructor and registered nutritionist with a master's degree in nutrition, Alona specializes in intuitive eating counseling and helping women build healthy relationships with food, movement, and their bodies. A mother of three, she has successfully scaled her business while maintaining work-life balance through private coaching with Jackie Murphy and by having her leadership team participate in the Grow Mastermind. This dual approach has enabled her to build a strong, mission-driven team that can operate the business without her daily involvement. Connect with Alona & The Orofino Wellness Team: * Orofino Wellness: orofinowellness.com [https://orofinowellness.com/] * Instagram: @orofino_wellness [https://www.instagram.com/orofino_wellness?utm_source=ig_web_button_share_sheet&igsh=bTI1eHN0d2lsc29r] * Upcoming 8-Week Intuitive Eating Group (virtual and live options) [https://orofinowellness.myflodesk.com/intuitiveeating] Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] Opening a studio doesn’t have to mean years of trial and error. When you start with the right systems, strategy, and support, you can thrive from day one. In this episode of The Studio CEO Podcast, Jackie Murphy talks with client Mandy, owner of The Teal Yogi, about how she used the Grow Mastermind to launch a trauma-informed studio that’s already thriving in its first year. You’ll hear how Mandy: * Opened with confidence by setting up systems and processes before day one * Sold memberships and built a funnel before her doors even opened * Turned her personal healing journey into a community-focused mission * Created consistent month-over-month revenue—even during the summer slowdown * Leveraged the Grow Mastermind to avoid the overwhelm most owners face in year one If you’ve ever wondered whether you’re “ready” to open, or how to avoid the mistakes most new owners make, Mandy’s story proves you don’t have to do it alone—you just need the right framework. 📌 Enrollment for the Grow Mastermind closes tonight, September 30. If you’re planning to open a studio—or want to set yours up for long-term success—now is the time to join. 👉 Links mentioned in this episode: * Join the Grow Mastermind [https://www.jackiegmurphy.com/mastermind] * The Teal Yogi Website [https://thetealyogi.com/] * Empowered Healing Method Course [https://thetealyogi.com/empowered-healing-method/] Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] In this episode, we’re kicking off the Pack Your Classes Challenge with one powerful truth: strategy alone won’t fill your classes—leadership will. You’ll learn: * Why leadership, not just strategy, is the multiplier for growth * The most common leadership gaps holding studios back * What it looks like to shift into the Studio CEO identity * How focusing on profit (not just revenue) changes everything Whether you’re teaching 20+ classes a week, hopping between strategies, or feeling stuck at your current level, this episode will show you how stepping into leadership transforms your business. Resources & Next Steps: * Share your biggest takeaway inside the Facebook group by posting a short video. * VIP members: join tomorrow at 11 AM EST. * General admission: tomorrow at 12 PM EST. * Want to go deeper? Apply for the Grow Mastermind—a 6-month program to help yoga and Pilates business owners scale to $10k–$40k+ months through leadership, systems, and sustainable growth. Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]

Send Jackie A Message! [https://www.buzzsprout.com/twilio/text_messages/867922/open_sms] What does it really take to scale a thriving yoga or Pilates studio? In this episode of The Studio CEO Podcast, Jackie Murphy recaps her recent visit to Greensboro Power Studios and breaks down three powerful lessons every studio owner needs to hear. You’ll learn why communication, systems, and relationships are the foundation of growth—and how your unintentional thoughts may be holding your business back. Using Brooke Castillo’s Model, Jackie shows you how to shift from the beliefs that create chaos to the beliefs that create clarity, consistency, and scale. If you’ve ever felt like you’re hustling harder without seeing predictable results, this episode will give you the mindset and strategy to finally move forward. And—don’t miss the chance to apply these lessons directly inside the Pack Your Classes Challenge happening next week. You’ll walk away with the exact system to fill your classes consistently and grow your studio with ease. What You’ll Learn in This Episode: * Why your team needs more communication than you think—and how clear leadership changes everything. * How growth without systems leads to chaos—and the thought shift that makes scaling predictable. * Why relationships are the key to retention, referrals, and culture—and how to build them intentionally. * The unintentional thoughts that keep your studio stuck and the intentional thoughts that unlock expansion. * How the Pack Your Classes Challenge gives you the system to put these shifts into action right away. Links and Resources Mentioned in This Episode: * Join the Pack Your Classes Challenge [https://www.jackiegmurphy.com/new-pack-your-classes-challenge-September] * Connect with Jackie on Instagram: @studioceoofficial [https://www.instagram.com/studioceoofficial/] Work with Jackie Murphy * Say Hi on Instagram @studioceoofficial [https://www.instagram.com/studioceoofficial/] * Level up your Marketing Skills in the Free Marketing Training [https://www.jackiegmurphy.com/3-marketing-mistakes]: https://www.jackiegmurphy.com/3-marketing-mistakes [https://www.jackiegmurphy.com/3-marketing-mistakes] * Learn more about The Studio CEO Program: https://www.jackiegmurphy.com/studioceo [https://www.jackiegmurphy.com/studioceo]