You Buyin' This?

Selling your way out of Sales Purgatory

39 min · 22. touko 2025
jakson Selling your way out of Sales Purgatory kansikuva

Kuvaus

This week we take on the painful and common problem of how to sell and market to those who love our products, but still do not buy.  This is the tech win/business loss conundrum that takes up far too big of a piece of any given fiscal year’s pipeline. Join us for some ideas on how to uplevel your execution to either avoid or win more often in these situations. Bonus: Jake creates a tie.

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jakson How to sell when you are being squeezed from both sides kansikuva

How to sell when you are being squeezed from both sides

The buy-side wants price relief, the sell-side wants higher margins…and we want to hit our numbers. Are we now selling into the perfect storm, with budgets on shifting sands and SaaS company margins under unexpected pressure…maybe…no wait? Through all of this uncertainty, we have to get more creative than usual. On this week’s episode Jake and I dive into the importance of face time and partnerships when the skies start to darken, and walking the tightrope of selling both near term returns to secure budgets while selling long term returns to maximize TCV…kind of like asking a receiver to go short and long at the same time. Join us for some shelter from the storm and ideas for weathering it. Bonus material: When is a cave a preferred living arrangement?

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