10. TACTICS: Why some digital projects fall short

12. DEBRIEF: AI Influencers are taking over!

Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces. AI continues to help us all with our jobs and businesses, but carefully constructed personas online are becoming the next evolution of technology. Major brands like Prada and Spotify are jumping on the bandwagon, pumping millions of dollars into collaborations with AI influencers. So what are the advantages, and where is the ethical line drawn? All will be discussed in this episode.  If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ [https://www.linkedin.com/in/abhay-khanna-51189066/]. Alternatively, visit https://vesanique.com [https://vesanique.com] to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.

11. TACTICS: Brand Collaborations - why they work and what to consider

Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces.  Collaboration has been everywhere, from Barbie to the Matildas… but what makes a good collaboration? And what should you consider when looking at going down the collaboration path? Abhay and Holly discuss this and more in this week’s episode.   If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ [https://www.linkedin.com/in/abhay-khanna-51189066/]. Alternatively, visit https://vesanique.com [https://vesanique.com] to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.

10. TACTICS: Why some digital projects fall short

Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces.  The team explores the reasons why digital products fall short of expectations, including one example that blew out a budget by more than $50 million! Abhay shares his valuable tips and tricks to guarantee success for your next digital project.   If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ [https://www.linkedin.com/in/abhay-khanna-51189066/]. Alternatively, visit https://vesanique.com [https://vesanique.com] to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.

9. TACTICS: How to be the best online brand

Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite sized pieces. Abhay and Holly break down what some of the best global online brands do well, and how you can apply their models to your own business.  If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ [https://www.linkedin.com/in/abhay-khanna-51189066/]. Alternatively visit https://vesanique.com [https://vesanique.com] to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.

8. TACTICS: Branding colours

Welcome back to Your Branding Playbook, the podcast that breaks down digital and marketing into bite-sized pieces. The colours you choose for your brand are not just to help you stand out from the crowd. Abhay and Holly explore the psychology, subconscious messaging and emotions your brand colours can evoke, and how to choose colours that work in both online and offline mediums.  If you’d like to continue the conversation, connect with Abhay Khanna on LinkedIn: https://www.linkedin.com/in/abhay-khanna-51189066/ [https://www.linkedin.com/in/abhay-khanna-51189066/]. Alternatively, visit https://vesanique.com [https://vesanique.com] to learn more about digital strategies and explore how Abhay and the team might be able to take your business to the next level.