The Science of Social Media

Welcome to episode 200 of The Science of Social Media! Thanks to each and every one of you for tuning in to the show and joining us on this journey. Today we're focusing on how you can build an audience on Twitter. Twitter has over 321 million monthly active users, and it’s the perfect platform to build an audience — either for your personal brand or on behalf of your company. But how do you actually get people to follow your account, and engage with the content you share? To dig into all-things Twitter growth, we're joined by Matthew Kobach. Since early 2019, Matthew has built an audience of over 85,000 followers on his personal Twitter account and in just a couple of months, he's helped grow Fast's Twitter following to over 20,000. I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave About the Show: Each week in Science of Social Media [https://buffer.com/podcast] the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team [https://buffer.com/]. Feel free to get in touch with us [hello@buffer.com] for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast [http://www.buffer.com/podcast] Check us out on Instagram - www.instagram.com/buffer [http://www.instagram.com/buffer] Check us out on Facebook - www.facebook.com/bufferapp [http://www.facebook.com/bufferapp] Check us out on Twitter - www.twitter.com/buffer [http://www.twitter.com/buffer]

Today’s episode is a little different from usual. In this episode, we’re focusing on allyship and anti-racism on social media. Back in June, Buffer made a commitment to anti-racism work as an organization [https://buffer.com/blacklivesmatter], as did many other brands worldwide. And we want to regularly focus on this topic here on The Science of Social Media to keep ourselves accountable and also help others to continue to move forward and stand up to racial injustice and fight for equality for all. In this episode, we're joined by Buffer teammates Keisha Washington and Katie Gilmur. We hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave & Heather-Mae About the Show: Each week in Science of Social Media [https://buffer.com/podcast] the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team [https://buffer.com/]. Feel free to get in touch with us [hello@buffer.com] for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast [http://www.buffer.com/podcast] Check us out on Instagram - www.instagram.com/buffer [http://www.instagram.com/buffer] Check us out on Facebook - www.facebook.com/bufferapp [http://www.facebook.com/bufferapp] Check us out on Twitter - www.twitter.com/buffer [http://www.twitter.com/buffer]

As Q4 approaches, budgets are top of mind for many of us. And if you’re feeling worried about managing budgets, and hitting your goals, you’re not alone — a recent study on the marketing impact of COVID-19 from LinkedIn found that budget cuts are the top concern and the biggest challenge for marketers right now. In this episode, we're joined by Buffer's VP of Marketing Kevan Lee. Kevan shares how COVID-19 has impacted marketing budgets and how brands have shifted social strategies to focus more on organic growth due to smaller budgets for paid. I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave About the Show: Each week in Science of Social Media [https://buffer.com/podcast] the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team [https://buffer.com/]. Feel free to get in touch with us [hello@buffer.com] for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast [http://www.buffer.com/podcast] Check us out on Instagram - www.instagram.com/buffer [http://www.instagram.com/buffer] Check us out on Facebook - www.facebook.com/bufferapp [http://www.facebook.com/bufferapp] Check us out on Twitter - www.twitter.com/buffer [http://www.twitter.com/buffer]

As of July 2020, more than half of all the people on Earth use social media. With so much of the world’s population using social channels — and more joining for the first time each day — social media offers incredible opportunities to connect with your customers, no matter your business size. And in this episode, we’re going to focus in on exactly how local businesses can get most out of social media. We'll discuss why social media is important for local businesses, share examples of local brands doing great things online, and discuss some ways businesses can build their audience and connect their online and offline customer experiences. Here are a few useful links from the show: * Harper & Blohm Cheese Shop on Instagram [https://www.instagram.com/harperandblohm/] * WAX Watergate Bay on Facebook [https://www.facebook.com/WaxWatergateBay/] * Callie's Hot Little Biscuit case study [https://buffer.com/resources/instagram-online-sales-callies-biscuit/] I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave About the Show: Each week in Science of Social Media [https://buffer.com/podcast] the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team [https://buffer.com/]. Feel free to get in touch with us [hello@buffer.com] for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast [http://www.buffer.com/podcast] Check us out on Instagram - www.instagram.com/buffer [http://www.instagram.com/buffer] Check us out on Facebook - www.facebook.com/bufferapp [http://www.facebook.com/bufferapp] Check us out on Twitter - www.twitter.com/buffer [http://www.twitter.com/buffer]

The thing we love most at Buffer is helping you succeed at social media. But I’m sure every social media manager has at some point asked themselves the question… "what exactly does success look like?" In this episode, we’re going to help you to define what success might look like for your business and specifically how you can use data to measure success, thanks to some expert advice from Buffer's Alfred Lua. I hope you enjoy the episode! And if you do, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave About the Show: Each week in Science of Social Media [https://buffer.com/podcast] the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team [https://buffer.com/]. Feel free to get in touch with us [hello@buffer.com] for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.com/podcast [http://www.buffer.com/podcast] Check us out on Instagram - www.instagram.com/buffer [http://www.instagram.com/buffer] Check us out on Facebook - www.facebook.com/bufferapp [http://www.facebook.com/bufferapp] Check us out on Twitter - www.twitter.com/buffer [http://www.twitter.com/buffer]