Alloy Personal Training Business

In today’s episode (Part 2 of the series), Rick Mayo and Matt Helland dive into the importance of building genuine relationships with clients. They discuss the role of accountability sessions in driving retention and creating long-lasting client relationships. The future of Alloy won’t be built on the latest fitness trends or shiny new marketing tactics, but on care—specifically, caring enough to make personalized, consistent touches with clients. Small, consistent acts of care lead to big rewards. They share that having a structured approach to check-ins and recognizing life’s challenges (like injuries or travel) can dramatically improve your business’s long-term success. Listen to this episode now and discover how a little extra care can make a huge impact. (Be sure to check out Part 1 of the series if you missed it!) Key Takeaways Intro (00:00) Accountability sessions in personal training (04:01) The importance of personalized care (06:24) Examples of accountability sessions in action (13:55) The role of accountability sessions in retention (20:12) The impact of personalized care on client loyalty (20:27) The analogy of poles in the ground (21:13)  Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

In part 1 of this 5-part series, Rick presents the concepts from his keynote presentation from the 2025 Alloy Conference. Through compelling stories, Rick and Matt explain how Alloy differentiates itself from competitors by showing genuine care for every client, leading to long-term loyalty and success. Rick shares how caring for clients beyond the sale through accountability and follow-up makes a big difference. From uncomfortable sales moments to deeply personal coaching sessions, Alloy’s model proves that the way you treat people is more important than the services you offer. You’ll also hear about the importance of consistent effort—like making phone calls to clients or following up on leads—and how this ‘boring’ work creates incredible results in the long run. Listen in and learn how Alloy ‘out cares’ the competition. Key Takeaways Intro (00:00) Differentiating Alloy through care (02:38) Starting point session: Jerry's story (04:10) The importance of consistent care (11:07) Overcoming discomfort in sales (13:36) Boring work and consistent effort (18:42) Consumer loyalty statistics (29:16) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

In this episode, Rick sits down with executive coach and Alloy franchisee, Rami Odeh, to discuss 5 essential supplements that you should be taking. These supplements are essential for improving physical performance, brain health, and overall well-being. They also explore common myths surrounding supplements and why consistency is more important than occasional use for achieving long-term results. This episode is perfect for anyone looking to optimize their fitness journey with the right supplements and avoid the confusion that comes with the overwhelming number of options available. Want to learn which supplements truly deliver? Listen now and boost your fitness results today! Key Takeaways Intro (00:00) Supplements and their importance (01:58) Benefits of supplementation and personal experiences (04:11) Detailed discussion on creatine (07:11) Whey protein and its role in muscle building (12:44) Omega-3s and their impact on heart health (17:22) Vitamin D and its role in mood and immune system (20:53) Multivitamins and greens for comprehensive health (26:06) Additional supplements and their specific benefits (34:00) Conclusion and final thoughts (34:11) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

In this episode, Rick speaks with Lee Hodges of Torque Fitness. Torque was the Alloy vendor of the year last year and continues to be the sole provider of equipment for the Alloy franchise. They discuss the powerful blend of aesthetics, functionality, and foresight that makes Torque the go-to provider for Alloy Personal Training. Lee shares how his nearly 30 years in the fitness industry and his passion for strength training led him to Torque, where design isn’t just about equipment -- it’s about experience. The Torque approach is listening first, designing around client goals, and crafting space-efficient setups that look as good as they perform. Whether it’s kettlebells or the multifunctional Racks, Torque’s products are tailored for real-world training and long-term durability. Rick and Lee also look ahead to what’s next: the integration of recovery tools, the enduring rise of strength training, and how drugs like GLP-1s may shift the focus from cardio to muscle preservation. Tune in to learn more! Key Takeaways Intro (00:00) Lee Hodges' Professional Background (02:05) Transition to Torque and Philosophy (03:55) Torque's Unique Products and Design Philosophy (06:24) Torque's Process and Customer Service (11:29) Challenges and Solutions in the Fitness Industry (12:56) Future Trends and Industry Insights (13:08) Final Thoughts and Contact Information (28:14) Additional Resources: - Torque Fitness: https://www.torquefitness.com/ [https://www.torquefitness.com/] — - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!

In this episode, Rick Mayo welcomes back Jared Breen, VP of Real Estate and Studio Development, to discuss Jared's recent experience at a FranChoice conference. Although Jared’s role is heavily operational, he was sent to pitch Alloy to franchise consultants--a job typically reserved for sales leaders. Jared not only held his own but stood out by presenting without notes, showcasing his deep understanding of the Alloy brand and process. This impressed consultants and positioned Alloy as a franchise built on operational integrity, not just flashy sales techniques. Alloy uses EOS to keep the entire team aligned and informed. Jared also reflects on how Alloy’s core values and focus on helping franchisees win are what truly drive growth. Rick and Jared both emphasize that putting franchisee success first naturally fuels the business, eliminating the need for gimmicky sales strategies. The episode wraps with a recognition of Jared’s performance and a shared excitement about maintaining this values-driven approach as Alloy continues to expand. Key Takeaways Intro (00:00) Alloy’s growing brand recognition at the conference (04:31) Jared’s success pitching without notes (09:15) How EOS gives every team member full visibility (11:02) Core values and "helping people win" as drivers (13:50) Jared’s reflections after returning from the event (15:43) Staying focused on franchisee success over gimmicks (17:57) Cautionary tales of sales-first franchise brands (21:54) Alloy’s slow, sustainable franchise growth strategy (23:05) Additional Resources: - Alloy Personal Training [https://alloypersonaltraining.com/] - Learn About The Alloy Franchise Opportunity [https://alloyfranchise.com/] --------- You can find the podcast on Apple [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225], Google [https://www.google.com/podcasts?feed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9feE0ySnAwTw%3D%3D], Spotify [https://open.spotify.com/show/5hgUCzsWGcZNiyofg21RzE?si=PUcwa4wASsWNnC85kLez9A], Stitcher [https://www.stitcher.com/s?fid=456592&refid=stpr], or wherever you listen to podcasts. If you haven’t already, please rate and review the podcast on Apple Podcasts [https://podcasts.apple.com/us/podcast/alloy-personal-training-business/id1477274225]!