The rise, then near death fall off a glacier, of Lebanon's first Cross Country Skier. Then 7 year rise back to Olympic status.

How To Start An Athlete-Led Event with Håvard Moseby.

Discover how Håvard Musabi used his event to boost his brand, create community, and generate income, all while staying true to his athletic roots. Learn practical insights on organizing athlete-driven initiatives, leveraging sponsorships, and growing organically—valuable for athletes seeking diverse income streams and brand building.In this episode: * The origin of the Musabi Invitational and its evolution from a fun event to a brand-building tool * How sponsorships were approached and secured with minimal initial investment * The financial aspects: costs, revenue, and maintaining profitability * Strategies for marketing events organically via word-of-mouth and social proof * The impact of the event on brand perception and sponsorship opportunities * How it fits into an athlete's annual planning and off-season activities * Lessons learned from five years of organizing and what future athletes can do Timestamps:00:00 - Introduction to Håvard Musabi and his athlete branding approach 02:00 - The concept and origins of the Musabi Invitational 04:00 - Partnering with brands like Red Bull and Kraft for event support 06:00 - Cost considerations: stadium rent and event expenses 08:00 - How sponsorships are secured with low upfront costs 10:00 - Transition from a casual event to a scalable, annual race 12:00 - How the event has boosted sponsorship and brand visibility 14:00 - The importance of starting small and focusing on enjoyment 16:00 - Organizing in the off-season for athlete free time and optimal weather 18:00 - Balancing event costs and participant fees to keep it accessible 20:00 - Using the event to build long-term sponsor relationships 22:00 - Future advice for athletes wanting to create their own events 24:00 - The final edition of the Musabi Invitational and legacy planning 26:00 - How family support plays a role in athlete-led events 28:00 - The broader value of organizing authentic, organic initiatives beyond results Make sure to follow Havard at @havardmoseby on instagram And follow and the show at @mattcsmith_ on instagram

How any athlete can make money by helping their audience, with Emil Gukild.

In this episode, Emil Gukild shares innovative ways athletes can monetize their expertise by building communities around races and training programs, emphasizing the power of social media and storytelling in modern sports careers. Chapters 00:00 Introduction to Athlete Monetization 01:59 Building a Community Around Events 05:54 The Role of Social Media in Athlete Branding 11:09 Crafting Your Unique Story 16:09 Engaging with Media and Building Awareness Emil Gukill on Instagram - @emilgukild on instagram CoCoach App - https://cocoach.com/ Holmenkollen Træningslab -@hklabben on insta [https://www.instagram.com/hklabben/#] Matt @mattcsmith_ on insta

AthleteMoney podcast intro

This podcast exists to support athletes in learning to live from what they love. Every episode, Matt with chat with the likes of sponsorship managers of global brands athletes that are building products and businesses whilst competing and performing. The goal is simply to share knowledge and show how those that have succeeded have done it.

How to use Social Media as an Athlete, with Nicola Rizzo.

This episode explores the power of social media for athletes, how to build a personal brand, and practical strategies to start and grow your online presence. Nicola Rizzo shares her decade of experience working with athletes like George Russell and offers actionable tips for beginners. In this insightful conversation, Matt C Smith and Nicola Rizzo explore how athletes can leverage personal branding, social media, and strategic partnerships to unlock new opportunities both during and after their sports careers. They share practical tips on outreach, content creation, and building long-term relationships with brands. key topics The importance of personal branding for athletes Strategies for starting and growing social media presence How to attract sponsorships and brand partnerships Strategies for athlete branding and sponsorships Effective outreach and relationship building with brands Content creation and social media management for athletes Follow Nicola @itsnicolarizzo on instagram And matt @mattcsmith_

The rise, then near death fall off a glacier, of Lebanon's first Cross Country Skier. Then 7 year rise back to Olympic status.

Summary In this engaging conversation, the Matt and Samer discuss the journey of a Lebanese cross-country skier who overcame significant challenges to qualify for the Olympics. They explore themes of resilience, the beauty of Lebanon's Cedars of God, the experience of competing at the Olympics, and the importance of support systems in an athlete's life. The conversation also delves into the lessons learned from adversity, the sacrifices made for athletic success, and the values that come with being an Olympian. Ultimately, the discussion emphasizes living in the moment and the power of belief in oneself. Takeaways The journey to the Olympics is filled with challenges and triumphs. Lebanon's Cedars of God is a beautiful training ground for athletes. Qualifying for the Olympics is a significant achievement for any athlete. Coping with pre-Olympic jitters involves living in the moment. Experiencing the Olympics is a unique and unforgettable experience. Overcoming adversity can lead to personal growth and resilience. Support systems are crucial for athletes during their journeys. Consistency and resilience are key to athletic success. Being an Olympian is about more than just competing; it's about values and legacy. Reflecting on past achievements can motivate future success. Sound bites "You can do it again." "Sports can humble you." "You need some help from others." Chapters 00:00 Introduction and Setting the Scene 03:01 Journey to Cross-Country Skiing 05:55 The Beauty of Lebanon's Cedars of God 08:57 Qualifying for the Olympics 11:42 Pre-Olympic Jitters and Coping Mechanisms 15:00 Experiencing the Olympics for the First Time 17:51 Overcoming Adversity: The Near-Death Experience 20:52 Recovery and the Road Back to Competition 23:45 The Importance of Support Systems 26:36 Lessons Learned from the Athletic Journey 29:33 The Cost of Being an Athlete 32:31 The Values of an Olympian 35:35 Motivation and Resilience 38:25 Looking Ahead to Milano Cortina 41:27 Final Thoughts and Reflections Keywords Olympics, cross-country skiing, Lebanon, Cedars of God, resilience, athlete journey, overcoming adversity, Milano Cortina, Olympic values, support systems Follow Samer @samertawk.oly [https://www.instagram.com/samertawk.oly/?hl=en#]