Direct with Corrina & Taylor

Are you giving your buyers the IKEA experience or the Apple store buying experience? Corrina & Taylor are joined by Alfredo Salkeld, Brand Director at Sinch, for a chat on how he crafted a unique onboarding experience at a crucial stage in SimpleTexting’s buyer journey. Where do your customers encounter friction when using your solution? What's that one challenge that keeps your client success team on repeat calls, helping customers solve the same issue manually? That's exactly where you need to dig in, identify the problem, and start automating a solution. By leveraging owned channels like email and in-app prompts, Alfredo developed a scalable onboarding playbook at SimpleTexting that removed friction and freed up resources internally. This episode offers a marketing-focused approach to improving your customer onboarding process—and who knows, you might even walk away with some great content ideas, too! Follow Alfredo on LinkedIn Connect with Direct's hosts, Corrina & Taylor

Whether you are in marketing or sales, you've likely had to sort through numerous intent signals across your target accounts. But how do you know which ones to act off of and sort through the noise? This week Corrina & Taylor are joined by Richard Grant, Account-based Marketing Manager at ITJ. Richard shares his internal framework, P.E.R.F.E.C.T., which he's implemented to determine who to target, specifically with what content and at what time. Richard shares how he used an operational lens to score and qualify best-fit accounts that were true ICPs for ITJ. Follow Richard on LinkedIn [https://www.linkedin.com/in/richard-grant-mp/] Check out Building a StoryBrand: Clarify Your Message So Customers Will Listen [https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329] Connect with Direct's hosts, Corrina [https://www.linkedin.com/in/corrina-owens/] & Taylor [https://www.linkedin.com/in/taylorljeans/]