EGGS! The Podcast

Summary In this enlightening conversation, Scott Schober, a cybersecurity expert, shares his extensive knowledge on the evolution of hacking, the intersection of cybersecurity and wireless technology, and the various threats individuals and organizations face today. He discusses the importance of education in cybersecurity, especially for different age groups, and the role of technology in enhancing security measures. The conversation also touches on the ethical implications of hacking, exploring the fine line between hacking for good and hacking for malicious purposes. Scott emphasizes the need for proactive measures and continuous learning to stay safe in an increasingly digital world. Takeaways * Cybersecurity is a critical aspect of modern technology. * Hacking has evolved from innocent mischief to serious threats. * Botnets and DDoS attacks are prevalent and can be devastating. * Education is key to improving cybersecurity awareness. * Different age groups face unique cybersecurity challenges. * Apple devices are generally more secure but not infallible. * Common practices like password reuse increase vulnerability. * Cyber hygiene is essential for personal and organizational security. * Hacking can be used for good, but it raises ethical questions. * Proactive measures and continuous learning are vital for cybersecurity. Chapters 00:00 Introduction to Cybersecurity and Scott Schober's Background 01:27 Understanding Hacking: Definitions and Perspectives 04:20 The Reality of Cyber Attacks: DDoS and Botnets 07:04 Common Cyber Threats: Keyloggers and Password Security 10:22 Cyber Hygiene: Best Practices for Individuals 13:10 Cybersecurity for Different Generations: Seniors vs. Youth 31:47 The Importance of Cybersecurity Education 39:14 Mobile Technology and Security Concerns 48:14 Hacking: Good vs. Evil 55:15 Cybersecurity in Critical Infrastructure Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs] Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28]   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠ [http://rogha.ar/]

Summary In this conversation, Ryan and Mike speak with Avi Kumar, CEO of Kuware and Invisible PPC, about the evolving landscape of digital marketing, particularly in the context of pay-per-click (PPC) advertising and the impact of AI. They discuss the importance of adapting to new technologies, ethical concerns surrounding AI, and strategies for effective lead generation. Avi shares insights on building a marketing agency without technical expertise and emphasizes the significance of quality over quantity in email marketing. The conversation concludes with thoughts on leveraging newsletters for lead generation and the future of marketing in a rapidly changing environment. Takeaways * Avi Kumar has a background in technology and marketing. * Digital marketing is evolving rapidly, especially with AI. * PPC strategies must adapt to changes in search behavior. * Quality content is essential for SEO and AI optimization. * Building a sustainable lead generation system is crucial. * Agencies can leverage white label services to grow without technical skills. * Quality over quantity is key in email marketing. * Newsletters should focus on retaining subscribers. * AI can enhance ad performance through data analysis. * Understanding audience behavior is vital for effective marketing. Chapters 00:00 Introduction to Avi Kumar and His Background 03:20 The Evolution of Digital Marketing and PPC in 2025 06:16 AI's Impact on Search and SEO Strategies 09:19 The Future of Advertising in an AI-Driven World 12:09 Navigating Ethical Concerns in AI and Advertising 15:08 Effective Ad Strategies for Businesses in 2025 18:14 Leveraging AI for Creative Marketing Solutions 21:00 Building a Competitive Edge with AI Technology 24:09 The Future of Design and Marketing in an AI Landscape 28:15 Navigating the Future of AI in Business 35:35 Lead Generation Strategies for Sustainable Growth 54:45 Building an Agency Without Technical Expertise Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs] Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28]   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠ [http://rogha.ar/]

Summary In this episode of EGGS! The Podcast, Alejandro Szita, a mortgage broker and president of Prosperity Lending, shares his insights on the complexities of lending, particularly for self-employed individuals. He discusses his journey from Chile to the U.S., his experiences in the real estate and lending industries, and the challenges faced by self-employed borrowers. Alejandro emphasizes the importance of understanding the mortgage landscape, focusing on goals rather than just interest rates, and exploring various lending options for investment properties. He provides practical advice for navigating the current economic conditions and making informed decisions about property ownership. Takeaways * Alejandro Cita specializes in lending for self-employed individuals. * Understanding money and lending is often complex and filled with conflicting information. * Self-employed borrowers face unique challenges in securing loans. * It's crucial to focus on your financial goals rather than just interest rates. * The volume of interest paid over the life of a loan is more important than the interest rate itself. * There are various lending options available for self-employed individuals, including bank statements and asset-based loans. * Investing in properties that are already rented can simplify the lending process. * Partnerships can mitigate risks when investing in real estate. * The mortgage landscape has changed significantly since the 2008 financial crisis. * Navigating the lending process requires clear communication of financial goals. Chapters 00:00 Introduction to Alejandro Cita and His Journey 01:58 Alejandro's Background and Early Experiences with Money 04:20 Transitioning into Lending and Real Estate 07:12 Understanding Self-Employed Borrowers 14:53 Challenges for Self-Employed Individuals in Securing Loans 22:32 Is It a Good Time to Own Property? 26:20 The Importance of Goals Over Rates in Mortgages 36:41 Lending Options for Investment Properties Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs] Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28]   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠ [http://rogha.ar/]

Summary In this conversation, Ryan and Mike interview Marshall Darr, co-founder and CEO of Stretch Dollar, about the challenges small businesses face in providing affordable health benefits. They discuss the complexities of the healthcare system, the innovative solutions offered by Stretch Dollar, and the importance of making health insurance more accessible and understandable for employees. Marshall shares his journey in the startup world, the process of raising funds, and the future aspirations for Stretch Dollar as they aim to improve the lives of small business employees. Takeaways * Health insurance is complicated and expensive. * Small businesses struggle to provide affordable health benefits. * Stretch Dollar offers a fintech alternative to traditional health plans. * The healthcare system in the US is a leading cause of bankruptcy. * Navigating health insurance requires support and guidance. * Raising funds for a startup involves facing many rejections. * The goal is to make small businesses the best place to work. * Innovative solutions are needed to address healthcare challenges. * Employees should have the freedom to choose their health plans. * The future of healthcare may involve more modular and flexible options. Chapters 00:00 Introduction and Background 02:15 Overview of Stretch Dollar 04:16 Challenges of the US Healthcare System 06:43 Personal Frustrations with Healthcare 09:14 The Cost and Coverage of Stretch Dollar 14:59 The Limitations of Employer-Based Coverage 19:36 The Incentives of Health Insurance Companies 22:25 The History of Health Insurance in the US 25:23 The Future of Healthcare in the US 30:06 Building Stretch Dollar 32:21 The Mission of Stretch Dollar 36:55 Raising Money and the Decision to Seek Funding 40:54 How Stretched Off Works 43:34 Future Ambitions of Stretched Off 50:15 The Evolution of Medical Care and Insurance 56:29 The Importance of Offering Health Benefits for Small Businesses 01:02:16 Conclusion and Contact Information Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs] Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28]   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠⁠ [http://rogha.ar/]

Summary In this episode, Mike Smith and Ryan Roghaar interview Jon Morris, CEO and founder of Fiscal Advocate, discussing his entrepreneurial journey, the evolution of a CEO, the importance of mentorship, and the decision-making process in business. Jon shares insights on goal setting, differentiation in a crowded market, and the significance of sales and marketing budgets. He emphasizes the need for constant innovation and the importance of tracking success through metrics and KPIs. Takeaways * Surrounding yourself with mentors is crucial for growth. * The role of a CEO evolves as the company grows. * Execution is often more challenging than generating ideas. * Setting clear goals and budgets is essential for success. * Differentiation in a crowded market requires unique value propositions. * Decision-making is a blend of data and instinct. * Investing in innovation is key to staying competitive. * Sales and marketing budgets should be prioritized for growth. * Tracking metrics helps in understanding business performance. * Building a product requires constant feedback and iteration. Chapters 00:00 Introduction to John Morris and His Journey 03:22 The Evolution of a CEO: Stages of Growth 06:06 Learning from Experience: Mentorship and Growth 09:02 Deciding to Exit: The Sale of Rise Interactive 12:14 Executing Ideas: The Challenge of Implementation 14:59 Goal Setting and Accountability in Business 18:05 Differentiation in a Crowded Market: Rise Interactive's Strategy 28:15 Recruiting for Success: The Finance Advantage 29:42 Data-Driven Marketing: The Analytics Revolution 31:53 Differentiation: The Two Question Test 35:51 Decision Making: Balancing Data and Instinct 42:22 R&D: Innovation in Service-Based Businesses 52:35 Sales and Marketing: Finding the Right Spend Credits: Hosted by Michael Smith and Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM  The Carton: ⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs] Feature with Zack Chmeis of Straight Method up now!  ⁠⁠⁠⁠⁠https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28⁠⁠⁠⁠⁠ [https://medium.com/the-carton-by-eggs/zack-chmeis-35dae817ac28]   The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show eggscast.com @eggshow on twitter and instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠http://rogha.ar⁠⁠⁠⁠⁠ [http://rogha.ar/]