EGGS! The Podcast

Eggs 457: How to Price Your Services for Profit

Summary In this episode, Marcel Petitpas shares his expertise on agency profitability, pricing strategies, and operational metrics. Discover how to measure and improve your agency's financial health through practical frameworks and real-world insights. Takeaways * Measuring and improving agency profitability * Pricing models: hourly, flat rate, value-based, time and materials * Operational metrics: delivery margin, utilization, average billable rate * Client screening and positioning for growth Chapters 00:00 Introduction to Marcel Petitpas and Parakeeto 03:51 Marcel's Journey: From Sales to Agency Founder 07:12 Understanding Project Economics and Delivery Margin 12:15 Value-Based Pricing: Challenges and Misconceptions 15:34 Defining Scope and Managing Client Expectations 19:30 The Pricing Quadrant: Balancing Value and Risk 22:30 The Importance of Client Selection and Positioning 30:21 Understanding Delivery Margin 37:17 The Importance of Time Tracking 44:22 Agency Culture and Employee Well-being 49:38 Positioning Your Business for Success Connect with Sharon: Business Website: ⁠https://parakeeto.com/ [https://www.timpackerartacademy.com/] Personal Website: https://marcelpetitpas.com/ [https://marcelpetitpas.com/] LinkedIn: https://www.linkedin.com/in/marcelpetitpas/ [https://www.linkedin.com/in/marcelpetitpas/] Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar [http://rogha.ar/]

Eggs 456: Intellectual Property - Your Business's Hidden Asset with Sharon Toerek

Summary In this episode, Sharon Toerek, a marketing and IP attorney, shares insights on how small businesses and marketing agencies can proactively protect their intellectual property, navigate AI-related legal challenges, and leverage legal strategies for growth and exit planning. Takeaways * IP as a profit preservation tool * Common misconceptions about IP ownership * Triangle model of IP (Brand, Content, Transactions) * Legal considerations for AI-generated work * Contractual strategies for IP ownership and liability * Timing for legal engagement in small businesses * IP as a revenue stream and sale asset Chapters 00:00 Introduction to Legal Perspectives in Marketing 08:02 The Importance of IP for Small Businesses 13:53 When to Engage Legal Help 19:43 Building Value Through Intellectual Property 25:44 The Evolution of Business Thinking on IP 32:52 The Impact of AI on Intellectual Property 38:47 Ownership and Copyright in AI-Generated Work 51:59 Contractual Agreements and IP Protection Connect with Sharon: Website: https://legalandcreative.com/ [https://www.timpackerartacademy.com/] Podcast: https://podcasts.apple.com/us/podcast/the-innovative-agency/id1419747902 [https://podcasts.apple.com/us/podcast/the-innovative-agency/id1419747902] LinkedIn: https://www.linkedin.com/in/sharontoerek/ [https://www.linkedin.com/in/sharontoerek/] Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar [http://rogha.ar/]

Eggs 455: From Police Force to Paintbrush - Embracing a Growth Mindset with Tim Packer

Summary Tim Packer shares his inspiring journey from police officer to successful artist and educator, emphasizing the importance of growth mindset, mastering skills, and building a unique artistic voice. Discover practical insights on pricing, reputation, and turning passion into a thriving business. Takeaways * Growth mindset and its impact on artistic development * Pricing strategies for artists and understanding value * The importance of mastering foundational skills like drawing and composition * Finding and cultivating your unique artistic voice * The role of reputation and brand in an artist's success * Balancing artistic passion with business acumen Chapters 00:00 Tim Packer's Artistic Journey 04:28 The Growth Mindset and Its Impact 07:50 Transitioning from Police Work to Full-Time Artist 10:40 Finding Artistic Voice and Passion 13:44 Navigating the Art Market and Pricing Strategies 16:50 Understanding Art Villages and Audience Perception 19:45 The Importance of Unique Artistic Voice 22:52 Reputation and Brand in the Art World 31:01 Finding Your Artistic Voice 34:18 The Importance of Process Mode 36:48 Belief and the Art of Manifestation 39:25 Mastering Skills for Success 44:49 The Role of Influences in Art 50:49 Niche vs. Exploration in Art 54:24 The Business of Being an Artist Connect with Tim: Website: https://www.timpackerartacademy.com/ [https://www.timpackerartacademy.com/] Get the book: https://amzn.to/4aR34Ie [https://amzn.to/4aR34Ie] Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar [http://rogha.ar/]

Eggs 454: The Evolution of Marketing. Embracing Change with Perry Marshall

Summary In this episode, Perry Marshall shares his journey from engineering to becoming a marketing guru, discussing the evolution of marketing from direct mail to digital platforms and the impact of AI on the industry. He emphasizes the importance of unique perspectives, finding niche markets, and balancing passion projects with profit. The conversation also touches on the modern music industry and how artists can navigate it successfully. Takeaways * Perry Marshall transitioned from engineering to marketing after being laid off. * Direct marketing was a turning point in Perry's career. * The internet revolutionized marketing practices. * AI is changing the landscape of marketing significantly. * Marketing is about helping people find each other, not just selling. * Unique perspectives are crucial in a noisy market. * Niche markets can be more profitable than large markets. * Passion projects can enhance creativity and business. * The music industry has evolved, making it easier for artists to promote themselves. * Creativity can be expressed in various ways beyond traditional methods. Chapters 00:00 Introduction to Perry Marshall's Journey 04:15 The Transition from Engineering to Marketing 07:40 The Impact of the Internet on Marketing 10:41 AI's Role in the Future of Marketing 13:26 The Evolution of Marketing Definitions 16:20 The Importance of Unique Perspectives in Marketing 19:26 Navigating the Changing Landscape of Marketing 22:16 Case Study: Solar Quotes Australia 25:30 The Future of Design and Marketing Expertise 29:24 The Value of Live Performance in the Digital Age 32:18 Navigating the Music Industry's Challenges 34:09 Finding Your Unique Market Niche 36:32 Building Relationships with Your Audience 41:58 The Evolution of Music Promotion 46:41 The Role of Physical Media in Music Today 53:27 Balancing Passion and Profit in Creative Pursuits Connect with Perry: Website: ⁠⁠⁠https://www.perrymarshall.com/ [https://www.perrymarshall.com/] Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar [http://rogha.ar/]

Eggs 453: The Role of AI in Modern Marketing with Mike Snyder

Summary In this episode of EGGS: The Podcast, host Ryan Roghaar speaks with Mike Snyder, a retired Marine Corps Lieutenant Colonel and marketing expert, about the evolving landscape of marketing, the impact of AI, and the importance of strategic thinking over tactical actions. They discuss the significance of understanding value, differentiation, and positioning in business, as well as the cultural changes necessary for successful marketing. Mike also shares insights from his new book, 'The Great Marketing Lie,' emphasizing that marketing is not as complex as it seems and can be simplified for better execution. Takeaways * AI is a tool, not a strategy. * Strategic thinking is crucial for business success. * Marketing is about creating value for customers. * Differentiation is key to standing out in the market. * Cultural alignment is essential for organizational change. * Positioning can redefine a business's market presence. * Listening to customers can reveal unmet needs. * Content should serve a strategic purpose, not just fill space. * Building a moat around your business protects it from competition. * Marketing decisions are made daily, consciously or unconsciously. Chapters 00:00 Introduction to Mike Snyder 02:40 Navigating the Evolving Marketing Landscape 05:34 The Importance of Strategic Thinking in Marketing 09:27 Understanding Marketing Fundamentals 11:41 Creating Value and Differentiation 15:43 Reinforcing Change in Company Culture 22:28 Developing Effective Marketing Strategies 29:34 The Art of Listening in Business 31:43 Communication Breakdown in Modern Society 35:24 Balancing Digital and Human Interaction 44:05 Unpacking 'The Great Marketing Lie' Connect with Nathan: Website: ⁠⁠https://rsmconnect.com/ [https://rsmconnect.com/] Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ [http://www.djontic.com/] @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar [http://rogha.ar/]