hippoBrain

E45: Ek bura saal nahi nikala toh kya Dhandha kiya? With Sowmya Iyer, Founder & CEO of DViO Digital

1 h 0 min · 30. apr. 2021
episode E45: Ek bura saal nahi nikala toh kya Dhandha kiya? With Sowmya Iyer, Founder & CEO of DViO Digital cover

Beskrivelse

"Not an agency. We are an independent, integrated marketing services company that is digital first." That's how Sowmya Iyer, founder & CEO of DViO Digital would describe her company. In this episode of hippoBrain listen to her as she spills the beans on building DViO from scratch; how tough is it to be independent and survive in a cut-throat environment; how she bought DViO from the investors, and most importantly, the 'Zone to win' Framework.  Interesting insights for business owners and executives!

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episode E48: Mere pass idea hona chahiye - Understanding a creative mind with D Ramakrishna, Founder, Cartwheel Creative cover

E48: Mere pass idea hona chahiye - Understanding a creative mind with D Ramakrishna, Founder, Cartwheel Creative

"What makes you a 'creative' (guy)? A creative is not about having an idea. It's about 'having to have' an idea... Only the creative people in the room have the responsibility of having to have an idea. The others don't have that pressure," says Ramki or Ramakrishna Desiraju, the Founder of one of the largest Ad agencies in the country, Cartwheel Creative. Listen to the Creative guru talk about what makes a 'creative', the challenges they face, how they inherently understand 'strategy' as the Ad planners know it, the pressure to come up with grand ideas that work, and interestingly--how does a 'creative' function as a CEO. Don't miss out on part where he talks about the making of the Kotak ad featuring Ranveer Singh!

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