E46: The Broken Toaster: Making a loyalty program that works; Ajay Row, Founder, The Row Partnership

E49: Everyone can act with Shaun Williams, Founder, The Cellar Door

Do you remember the famous Flipkart ad where children acted like adults?  Do you remember the Seagrams 'Men will be men' ad?   Listen to the man instrumental in both ads, Shaun Williams, in this week's episode of hippoBrain. He talks to Jaimit Doshi and Rajesh Jain about what it takes to teach and train kids to act (especially act like adults), and the nuances around it.

E48: Mere pass idea hona chahiye - Understanding a creative mind with D Ramakrishna, Founder, Cartwheel Creative

"What makes you a 'creative' (guy)? A creative is not about having an idea. It's about 'having to have' an idea... Only the creative people in the room have the responsibility of having to have an idea. The others don't have that pressure," says Ramki or Ramakrishna Desiraju, the Founder of one of the largest Ad agencies in the country, Cartwheel Creative. Listen to the Creative guru talk about what makes a 'creative', the challenges they face, how they inherently understand 'strategy' as the Ad planners know it, the pressure to come up with grand ideas that work, and interestingly--how does a 'creative' function as a CEO. Don't miss out on part where he talks about the making of the Kotak ad featuring Ranveer Singh!

E47: Untangling the knot - Why we need a coach at work - Ruchira Chaudhary, Leadership Coach & Author

This week, we speak to Ruchira Chaudhary, Leadership Coach, Academic and Author of the book, Coaching the Secret Code to Uncommon Leadership. She speaks to Rajesh Jain and Jaimit Doshi about coaching managers into becoming good leaders at work; how organisations can nourish and encourage good managers and leaders, and more.

E46: The Broken Toaster: Making a loyalty program that works; Ajay Row, Founder, The Row Partnership

This week, we have the Guru of Loyalty & Direct Marketing, Ajay Row, talk to us about an important topic: "Do loyalty programs really work?"  Listen to the guru narrate epic anecdotes from his experience on good loyalty programs and tips on how to build a program that works.

E45: Ek bura saal nahi nikala toh kya Dhandha kiya? With Sowmya Iyer, Founder & CEO of DViO Digital

"Not an agency. We are an independent, integrated marketing services company that is digital first." That's how Sowmya Iyer, founder & CEO of DViO Digital would describe her company. In this episode of hippoBrain listen to her as she spills the beans on building DViO from scratch; how tough is it to be independent and survive in a cut-throat environment; how she bought DViO from the investors, and most importantly, the 'Zone to win' Framework.  Interesting insights for business owners and executives!