Inside Fashion Marketing by Zalando Marketing Services

Inside Fashion Marketing by Zalando Marketing Services

Podcast af Zalando Marketing Services GmbH

Retail media isn’t just an option—it’s the driving force behind brand growth. As the landscape evolves, brands must go beyond reach and clicks to create real customer connections. Content-driven commerce is on the rise, blending inspiration, entertainment, and shoppable moments to shape the love brands of tomorrow through customer-centric marketing. Join Heike Lari, Director Partner Marketing & Consultancy, as she shares insights from partners and internal experts—while also exploring collaborations beyond Zalando. Tune in for bite-sized insights on how to future-proof your retail media strategy and drive lasting success–brought to you by Zalando Partner Marketing Services, Zalando’s 360-degree marketing unit. Find us at https://partner.zalando.com/services/marketing

Prøv gratis i 7 dage

Efter prøveperioden kun 99,00 kr. / måned.Ingen binding.

Prøv gratis

Alle episoder

51 episoder
episode Welcoming the Women in Retail Media Collective artwork
Welcoming the Women in Retail Media Collective

Watch our first ever video podcast episode which was recorded live. We had the pleasure of hosting Emma Helsloot, Co-founder of the Women in Retail Media Collective, and some of their members on the 22nd floor of our Zalando office, with Berlin stretching out beneath us and the sun as the ultimate paid actor of the day. Join us for an inspiring talk where Emma and Heike tackled industry challenges, the need for stronger female representation, and personal career milestones that shaped their journeys.

27. mar. 2025 - 26 min
episode The new era of Inside Fashion Marketing - building the love brands of tomorrow artwork
The new era of Inside Fashion Marketing - building the love brands of tomorrow

Kicking off a new podcast season with a lot of exciting firsts! Meet our new podcast host, Heike Lari, Director Partner Marketing & Consultancy at Zalando Partner Marketing Services, as she takes over from Andreas Antrup and unveils an expanded vision for the podcast. We’ll continue bringing you insights from partners and experts but will now also explore the full spectrum of retail media—including collaborations beyond Zalando. Tune in for fresh perspectives, new voices, and the future of retail media!

26. mar. 2025 - 2 min
episode Ramping up customer engagement with PVH artwork
Ramping up customer engagement with PVH

We dive into Tommy Hilfiger’s recent “My Team” campaign, with Jasmin Bolouri, Director of Marketing for Europe West at PVH, joining Andreas for the last show of this season. Jasmin shares insider perspectives on the creative vision, execution, and strategy behind the campaign, offering a unique lens into how iconic brands stay relevant in today’s fast-paced world of fashion. Read more here [http://https://partner.zalando.com/partnership/partnerstories/tommy-hilfiger].

19. dec. 2024 - 10 min
episode #42 Customer-centric marketing with Brooks artwork
#42 Customer-centric marketing with Brooks

We've updated our product offering to bring you marketing services and tools that are even more customer-centric. Wondering what that means for brands like yours? Today, Andreas chats with Jamie Bacon, Marketplace Director at Brooks, to see how they've been working together with us to gather insights into their audience and approach their marketing strategy in a more holistic, full-funnel way. And by the way! We have a new website, check out everything you need to know about your partnership with us here [https://partner.zalando.com/services/marketing].

17. okt. 2024 - 17 min
episode #41 - Summer of sports: Connecting with customers! artwork
#41 - Summer of sports: Connecting with customers!

Today's episode is all about the Summer of sports! With the football Euros and the Olympics just around the corner, Andreas chats with Joey Bernier, Head of Integrated Proposition Marketing Sports and Streetwear at Zalando about how you can leverage the momentum of the moment to connect with customers on Zalando.

30. maj 2024 - 14 min
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
Podimo er blevet uundværlig! Til lange bilture, hverdagen, rengøringen og i det hele taget, når man trænger til lidt adspredelse.

Prøv gratis i 7 dage

Efter prøveperioden kun 99,00 kr. / måned.Ingen binding.

Eksklusive podcasts

Uden reklamer

Gratis podcasts

Lydbøger

20 timer / måned

Prøv gratis

Andre eksklusive shows

Populære lydbøger