Lean Marketing

Do you want to generate more leads, segment your audience effectively, and boost conversions? In this episode of the Lean Marketing Podcast, Allan Dib sits down with Maxwell Nee, Chief Revenue Officer at ScoreApp, to explore the power of quiz marketing. Maxwell shares his entrepreneurial journey, from running a multi-million dollar business coaching company to becoming an angel investor. He reveals why he invested in ScoreApp, how it works, and the psychology behind creating engaging quizzes that drive results. Discover how to craft killer quiz questions, leverage the viral potential of quizzes, and explore unconventional applications beyond lead generation, including recruitment, client success measurement, and the powerful waiting list strategy. Maxwell also shares his investment philosophy and insights into the future of software development in the age of AI. This episode is packed with actionable strategies and valuable insights for any entrepreneur or small business owner looking to take their marketing to the next level. Connect with Maxwell Knee: LinkedIn: https://www.linkedin.com/in/maxwellnee ScoreApp: scoreapp.com/book [http://scoreapp.com/book] Connect with Lean Marketing: Website: https://leanmarketing.com/ [https://leanmarketing.com/] Programs: https://leanmarketing.com/accelerator [https://leanmarketing.com/accelerator] Books: https://leanmarketing.com/books [https://leanmarketing.com/books] Podcast: https://leanmarketing.com/podcast [https://leanmarketing.com/podcast] LinkedIn: https://www.linkedin.com/company/successwise/ [https://www.linkedin.com/company/successwise/] YouTube: https://www.youtube.com/@LeanMarketingOfficial [https://www.youtube.com/@LeanMarketingOfficial] Free Resources: https://leanmarketing.com/learn [https://leanmarketing.com/learn]

Stop collecting business cards and start building real relationships. In this episode, you'll learn how to connect with people of influence and VIPs, even if you're not a big name yourself. Allan Dib sits down with Jayson Gaignard, the founder of Mastermind Talks (MMT), an exclusive community for entrepreneurs, and the author of Mastermind Dinners: The playbook for transforming your business and life over amazing dinners, to uncover the secrets of authentic networking. Jayson reveals how he built MMT into a world-renowned event and shares his unique approach to fostering genuine connections. He provides a practical framework for networking, from pre-event preparation and maximizing your time during the event to powerful post-event follow-up strategies. Jayson also offers invaluable insights into crafting outreach messages that cut through the noise and resonate with high-status individuals. This episode is a must-listen for any entrepreneur seeking to build a network that truly supports their business and personal growth. Connect with Jayson Gaignard: Instagram: https://www.instagram.com/jaysongaignard [https://www.instagram.com/jaysongaignard] LinkedIn: https://www.linkedin.com/in/jaysongaignard [https://www.linkedin.com/in/jaysongaignard] MMT Community: https://www.mmt.community/ [https://www.mmt.community/] Connect with Lean Marketing: Website: https://leanmarketing.com/ [https://leanmarketing.com/] Programs: https://leanmarketing.com/accelerator [https://leanmarketing.com/accelerator] Books: https://leanmarketing.com/books [https://leanmarketing.com/books] Podcast: https://leanmarketing.com/podcast [https://leanmarketing.com/podcast] LinkedIn: https://www.linkedin.com/company/successwise/ [https://www.linkedin.com/company/successwise/] YouTube: https://www.youtube.com/@LeanMarketingOfficial [https://www.youtube.com/@LeanMarketingOfficial] Free Resources: https://leanmarketing.com/learn [https://leanmarketing.com/learn]  Subscribe to the Lean Marketing podcast for more actionable strategies to grow your business. And be sure to share this episode with anyone who wants to level up their networking game!

Discover how hiring an intern was the KEY to unlocking $80 million in growth for AppSumo. This isn't your typical intern story – it's a masterclass in strategic delegation and focusing on what truly moves the needle. Join Allan Dib as he interviews Ayman Al-Abdullah, the former CEO of AppSumo, who shares the remarkable journey of scaling the company from $3 million to $84 million in annual revenue. Hear how seemingly small decisions, like hiring an intern, can have an outsized impact on growth when paired with strategic delegation and a laser focus on core business drivers.  Ayman reveals the strategic framework he used at AppSumo, including hiring and compensation strategies, navigating different revenue levels, building a high-performing team, and fighting "entrepreneurial boredom." Learn the critical shifts in focus required at each stage of growth, from prioritizing promotion to mastering people and ultimately protecting your business. Gain actionable insights to propel your own business forward, regardless of your current revenue level. Connect with Ayman Al-Abdullah Website: https://aymanalabdullah.com/  Twitter/X: https://twitter.com/aymanalabdul  Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn What's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies.

Tired of feeling like you're shouting into the void, no matter how brilliant your work? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with author, speaker, and entrepreneur Dorie Clark to discuss how to become recognized as an expert in your field.  Dorie shares her "Recognized Expert Formula," emphasizing the crucial trifecta of content creation, networking, and social proof. They delve into practical strategies for building credibility, even when starting from scratch, including Dorie's unconventional approach to gaining social proof through cold pitching. Allan and Dorie also explore the power of long-term thinking, the nuances of effective networking, and how to avoid common pitfalls in both. Packed with actionable advice and real-world examples, this episode is a must-listen for any entrepreneur or small business owner looking to elevate their authority and stand out from the crowd. Key Takeaways: Dorie Clark's Recognized Expert Formula: Content Creation + Network + Social Proof = Recognized Expertise. You need all three, not just your strengths! Learn how Dorie cold-pitched top universities to gain credibility and social proof. Discover the secret to networking without the cringe: the "No-Asks-For-A-Year Rule" and building authentic connections. Use content marketing strategically to nurture leads and make your sales process smoother, especially when starting out. Allan Dib shares the power of cross-pollination: look outside your industry for fresh ideas. Stop fixating on arbitrary long-term goals and instead, build consistent systems for success. Finally, learn how "Serendipity Hooks" can make your networking more engaging and memorable. Shareable Quotes: -"The key to becoming recognized for your expertise is content creation, your network, and social proof." - Dorie Clark  -"Networking is about making friends with interesting people." - Dorie Clark  -"Focus on building consistent systems rather than fixating on arbitrary long-term goals." - Allan Dib  Links Mentioned in this Episode: -Free Long Game Self-Assessment: https://dorieclark.com//thelonggame -Dorie’s Books: https://dorieclark.com/books  Connect with Dorie Clark:  Website: https://dorieclark.com/ LinkedIn: https://www.linkedin.com/in/doriec/ YouTube: https://www.youtube.com/DorieClark Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn What's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies.

Build a career designed for the long haul. Allan Dib sits down with entrepreneur, speaker, and author Chris Ducker to discuss building a powerful personal brand, mastering leadership, and avoiding burnout—all while staying true to the lean marketing philosophy. Chris shares his personal journey, including career pivots, overcoming burnout, and building a lasting, impactful career. Discover how Chris Ducker evolved his personal brand and how you can leverage yours for growth. Learn about the crucial elements of personal branding, gain insights into avoiding burnout and building a sustainable work-life integration. Explore the "Long Haul Leader" framework from Chris's upcoming book, focusing on Impactful Work, Love & Relationships, Hobbies & Pastimes, and Personal Mastery. Learn how to apply these principles to your personal brand and leadership, maximizing your impact and creating a fulfilling career. Resources Mentioned: The 1-Page Marketing Plan by Allan Dib Lean Marketing by Allan Dib Rise of the Youpreneur by Chris Ducker Connect with Chris Ducker: Website: https://chrisducker.com/ LinkedIn: https://www.linkedin.com/in/chrisducker/  YouTube: https://www.youtube.com/user/chrisducker  Instagram: https://www.instagram.com/chrisducker/?hl=en  Connect with Lean Marketing: Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn What's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies.